According to Article 56 of the Advertising Law of People's Republic of China (PRC), advertisers who publish false advertisements that violate the provisions of this law, deceive and mislead consumers, and damage the legitimate rights and interests of consumers in purchasing goods or receiving services shall bear civil liability according to law. If an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, the consumer may require the advertising agent or publisher to pay compensation in advance.
If a false advertisement about a consumer's life and health goods or services causes damage to consumers, its advertising agents, publishers and spokespersons shall be jointly and severally liable with the advertisers. If false advertisements for goods or services other than those specified in the preceding paragraph cause harm to consumers, if the advertising agents, publishers and spokespersons know or should know that the advertisements are false, they still design, produce, represent, publish, recommend and prove them, and they shall be jointly and severally liable with the advertisers.
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Article 38 of the Advertising Law of People's Republic of China (PRC) * * * Advertising spokespersons shall recommend and certify goods and services in advertisements on the basis of facts and in accordance with this Law and relevant laws and administrative regulations, and shall not recommend or certify unused goods or services. Minors under the age of ten shall not be used as advertising spokespersons.
A natural person, legal person or other organization that makes recommendations in false advertisements and proves that it has been subject to administrative punishment for less than three years shall not act as an advertising spokesperson.
Baidu Encyclopedia-People's Republic of China (PRC) Advertising Law