Qiu Jibao's "leap" faced a severe market situation at the beginning of its business. The domestic middle and low-grade product market is almost monopolized by several established state-owned enterprises, and the middle and high-grade product market is all occupied by overseas manufacturers.
The cruel reality makes Qiu Jibao realize that in order to realize the sustained and healthy development of enterprises, it is necessary to build first-class products and expand first-class markets. At the same time, Qiu Jibao also realized that there are no unprofitable industries, only unprofitable enterprises. In order to make the traditional industry of "Sunset West Mountain" shine again, it is necessary to innovate in concept, management and technology. To this end, Qiu Jibao has invested heavily. During the "Seventh Five-Year Plan" period, "Leap" invested more than 1 10,000 yuan in technical transformation every year; During the Eighth Five-Year Plan period, it invested 10 million yuan every year. During this period, Leap has basically completed the accumulation of capital and technology necessary for future development. In order to achieve new heights, during the Ninth Five-Year Plan period, Leap completed the most thorough and thorough transformation in its entrepreneurial history with a huge investment of more than 200 million yuan.
First, realize scale production and scale benefit. To achieve this goal, Qiu Jibao has expanded its original factory area to 450,000 square meters, including 250,000 square meters of international standard factories. After the completion of the factory expansion, the enterprise resources were optimized, and the enterprise was combined into six production areas, research institutes, import and export companies, Seiko production branches, joint-stock companies and Feiyue Shanghai Sewing Machine Manufacturing Co., Ltd., and Sanhe Sewing Machine Co., Ltd. was established in Hangzhou to adapt to the market production rhythm.
Secondly, realize the modernization of equipment. The equipment of the factory is one of the factors that determine the success or failure of the factory. Qiu Jibao is soberly aware that he has fully introduced the most advanced automatic machining center equipment from the United States, Japan, South Korea and Taiwan Province Province, and upgraded the processing equipment of Feiyue Group to the advanced ranks in the world, laying a solid foundation for the victory of "Feiyue".
Third, strengthen cooperation between Industry-University-Research and realize the integration of scientific research and production. Qiu Jibao has not neglected the interactive relationship between scientific research and production. At home, he cooperated with scientific research institutes in Shanghai, Zhejiang and Beijing, and also actively expanded overseas, cooperating with sewing machine research institutions in Japan, Germany and Italy.
He established his own information technology development center in Beijing, and also established the Japanese "Leap" technology development center and the world-class "Leap" R&D center.
Fourth, use the talent pool to reserve the development potential of enterprises. Qiu Jibao has a complete infrastructure and a pool of talents. He has formulated a positive talent policy and generous talent treatment, and sincerely recruits talents from all over the world. At present, through recruitment and training at home and abroad, 65,438+00% of employees in Feiyue Group are middle and senior intellectuals, and 30% are college graduates. More than 200 foreign professionals have worked in the headquarters of Feiyue Group and overseas companies.
No pains, no gains. Through large-scale technological transformation in recent years, the "leap" ability of transforming scientific and technological achievements into productive forces has been unprecedentedly improved. Every year, 10 ~ 25 new products are born, which realizes the transformation of products from middle and low grade to high grade, from simple production of industrial machines to simultaneous production of industrial machines and household machines. After the technical transformation, the ultra-high-speed sewing machine, sewing machine, automatic high-speed sewing machine and electromechanical household sewing machine produced by leaps and bounds have reached 140 varieties. Not only that, "Leap" revolutionized traditional sewing machines in China by applying high technology and new materials.
Over the past two years, a number of products developed by "Leap" have been rated as national new products, which have filled the domestic gap and reached the domestic leading and world advanced level. Ultra-high-speed sewing machine is listed in the national torch plan, and multi-functional household sewing machine is listed as the national "two high and one excellent" project and the national key technical transformation approved by the State Council in 2000-the fourth batch of national debt special fund projects. At present, 60% of Feiyue Group's products are sold overseas, and 50% of them have entered developed countries such as Europe, America and Japan. The trademark "Feiyue" was recognized as "China Famous Trademark", and the multifunctional household sewing machine was designated as a diplomatic gift by the foreign ministries of People's Republic of China (PRC) and China. 1986 When "Leap" was founded, it can be said that there was no capital, technology and market. In order to win the opportunity of survival and development, Qiu Jibao turned its attention to the international market. From 65438 to 0989, he carried a sewing machine and went to the Canton Fair, the most authoritative foreign trade window in China. However, he failed to reach this threshold and was ruthlessly rejected. The reason is very simple, just because he is not well-known and he only runs small township factories. Qiu Jibao didn't give up. In order to have direct contact with foreign businessmen, he climbed over the wall and went in. But as a result, he was detained by the security personnel of the Canton Fair, paid a fine from 50 yuan and stood for half an hour. This unfair treatment did not discourage him, but made him really understand the true meaning of "fairness" and "strength".
In order to let his products go abroad, Qiu Jibao rushed to Shenzhen Luohu Port and asked an old Hong Kong lady to buy him a yellow pages phone book at 500 yuan RMB. Through the telephone book, he started a letter "diplomacy" with international distributors in Hong Kong, and learned that "Leap" products may have a market in some underdeveloped countries in Central and South America. So, he carried a sewing machine on his back and took a translator borrowed from the Foreign Affairs Office of the province and set foot on the road of selling to Latin America and other countries. Many things have happened, and this trip has opened up a road. By 1989, the sales of "Leap" in this area reached a record $20,000. Qiu Jibao won the first battle.
During the period of 1994, the situation of "leap" in Latin America was just opened, and the Mexican economic crisis came, and the sales volume of "leap" in Latin America was immediately shrouded in shadow. But Qiu Jibao was not stumped, because he was prepared for the changes in the market, and he tried his best to write articles about the international markets in Southeast Asia and the Middle East. His unremitting efforts have made "Leap" products gain a good reputation in these fields. Many beautiful things are hard to polish, and "leap" is difficult to move forward again and again in the leap. 19 1996 At the end of 1996, the unexpected financial crisis in Southeast Asia was unprecedentedly tragic, and the newly woven Southeast Asian market network was hit hard again.
Qiu Jibao's heart didn't panic. Facing the grim reality, he calmly analyzed the situation. He realized that although the crisis hit the market at that time, it brought about the devaluation of the currencies of various countries in the region, and China's RMB was very strong. In addition, regardless of ownership, the state encourages the import of high-tech and equipment, which is a rare opportunity to introduce high-tech and implement technological transformation on a large scale. I thought of it, realized it, and did it right away. On the one hand, Qiu Jibao bought a small factory in Japan and hired sewing machine experts and scientific research talents from Germany, Italy and Japan to develop high-tech products; On the other hand, we have invested heavily in technological innovation and introduced hundreds of world-class processing equipment from the United States, South Korea and Taiwan Province Province. These two measures make "Leap" enter a new stage of development. Because we seized the opportunity and introduced high-tech equipment, we not only realized equipment automation two years ahead of schedule, but also saved more than 70 million yuan in investment than the original estimate.
During the Asian financial crisis, "leap" won the time difference, enterprise equipment automation, enterprise production scale, enterprise product serialization and enterprise marketing internationalization. On the basis of obtaining ISO9002 quality system certification, Leap has obtained many international certifications such as CE, GS, UL and TUV, and obtained the passport to enter the European and American markets. 1999, "Feiyue" electromechanical household sewing machine was successfully exported to Japan in large quantities and entered Japanese families, thus completely rewriting the long history of importing sewing machines from Japan. Missed a shot. Since then, "leap" has greatly accelerated the pace of marching into the world's top enterprises. With the help of 17 branches in the United States, Germany, Brazil, Mexico, Nigeria, United Arab Emirates and other countries and regions, Qiu Jibao has introduced "Leap" products to more than 100 countries and regions. Today, Feiyue Group ranks first in the country in terms of comprehensive indicators such as foreign exchange earning through export, and is called the most dynamic sewing machine manufacturer by the World Sewing Machine Organization. "Leap" has achieved rapid development, and its performance is even more amazing. According to estimates, during the Ninth Five-Year Plan period, the assets of "Yuejin" have more than tripled; In 2000, the group company achieved sales output value of 65.438+0.565438+0.3 billion yuan, earned foreign exchange through export of 63.7 million dollars, and made profits and taxes of 65.438+0.55 billion yuan (including 47.24 million yuan turned over to the state). The "Leap" flew, but its director, Qiu Jibao, was still Qiu Jibao. Today, 0/5 years after starting a business, he still lives in the attic of the factory warehouse. His reason is that it's only three minutes' walk from home to the office, which is good for work. In Qiu Jibao's home and office, there are only simple daily necessities. Apart from a huge globe, a TV set with a satellite receiver and the "suit and tie" he wears to work, there are almost no "luxuries". If you didn't witness it with your own eyes, you wouldn't believe that this is a business owner with assets of hundreds of millions.
Qiu Jibao is busy 365 days a year. Except for business trip, his schedule is from 7: 00 a.m. to 7: 00 p.m. 10. He said: doing business is like sailing against the current, if you don't advance, you will retreat; If the career ideal is to become a reality, it is necessary to run around day and night.
Qiu Jibao grew up in poverty and experienced humiliation, so he understood the needs of employees and cared more about their lives and ideological and cultural construction. In order to enrich the amateur cultural life of employees, Qiu Jibao supported the Party, workers, youth and women to set up activity rooms, cultural and sports centers and learning and training centers successively, and also allocated special funds to solve the problem of insufficient funds such as weddings and funerals of employees in difficulty. At present, the company has also implemented social insurance for all employees.
"A drop of water returns a spring", Qiu Jibao, a man with Chinese virtues in his veins, never forgets his roots when he is rich. He always told himself that communist party member should always consider the interests of the party, the country and the people. According to statistics, since the establishment of the enterprise, the "leap" has increased by nearly 2? 500 million yuan, absorbed nearly10.5 million rural surplus labor, and returned more than 30 million yuan of social welfare funds.
Qiu Jibao, who came from adversity, always understood his responsibility: to serve the people, he must "leap"; Dedicated to the country, he will definitely let the world see a "leap".
Qiu Jibao used his personality charm to "leap" people's eternal entrepreneurial spirit!
August 18 Qiu Jibao: He claimed to be ugly, but now he has become the object of many people scrambling to take pictures. When he went abroad, others called him Mr. Leap, which shows his reputation of "Leap".
Strict Qiu Jibao: He pays great attention to his image when he speaks at meetings and is interviewed by TV stations. He must wear a dark suit and tie.
A few days ago, when the reporter came to the headquarters of Feiyue Group in Jiaojiang, Taizhou, there were hundreds of sewing machines designed and produced by himself and modern factories with first-class equipment. The report card handed over by this grassroots private entrepreneur once again surprised people. Twenty years ago, Qiu Jibao, who dropped out of high school, went to the Northeast to repair shoes with local villagers. I traveled all over the three northeastern provinces in three years and made a lot of money. When I came home, I actually had a deposit of 654.38 million. Therefore, Qiu Jibao began to fiddle with his own sewing machine. At first, I asked several people to help me at home. Later, the business continued to expand with more than 300 employees.
"If there are more people, there will be problems, because we are facing competition from big manufacturers, and our products, technologies and resources are worse than those of big manufacturers." Qiu Jibao said. There is little room for survival and development in China, so he began to consider whether it is possible to export his own products. At that time, China products went to the world, and the Canton Fair was an important way.
1988, Qiu Jibao went to Guangzhou and discovered the Canton Fair. The entrance of the Canton Fair was crowded with people, but it was very difficult for a township private enterprise to enter the Canton Fair at that time. In front of the gate, when Qiu Jibao told two tall doormen that they were coming to the exhibition, they were not only rejected, but also ridiculed: "Sewing machines made by small township factories still want to enter the room!" In desperation, Qiu Jibao picked up the sewing machine, left the gate and walked aimlessly along the wall of the venue. Suddenly, he found that there were fewer people coming and going in one place, so he made an amazing move-climbing over the wall, but was immediately caught by two security guards: "Fine 50 yuan, stand for half an hour and see if you dare to climb!"
In that half an hour, Qiu Jibao thought a lot. He secretly vowed: "One day, I want to have the most beautiful booth here." Unable to enter the Canton Fair, he began to think about whether there were any new ways to sell sewing machines abroad. At that time, Hong Kong was also the bridgehead for enterprises to do export trade. Qiu Jibao, who didn't take the Canton Fair route, went to Shenzhen. He stood at the customs for two days and saw an old lady pass by for two consecutive days. Qiu Jibao met her, gave her 500 yuan and asked her to buy a Hongkong phone number. "This is related to the net worth of 300 people." The next day, the old lady brought a telephone book that I thought was more important than his wife and children, and wrote down the telephone number of Hong Kong sewing machine factory.
Because there was no international call in Taizhou at that time, Qiu Jibao went to Wenzhou and Ningbo to make international calls. I called, but the other party couldn't speak Mandarin. Qiu Jibao had a brainwave and said, "I'll send you photos. Can you export my sewing machine? " But the reply I got later was: "Your sewing machine is too old. Maybe someone in Africa will want it. "
Another road is broken. From 65438 to 0989, Qiu Jibao began to expand its market in South America. The first stops were Brazil, Mexico, Argentina, Peru, Venezuela and Chile. That trip to South America became an unforgettable memory for Qiu Jibao. Qiu Jibao said, "After I arrived in South America, I found the shortcomings and gaps of my products." But on the other hand, he also found that the market space there is still very large and the demand is very strong. During the trip to South America from 65438 to 0989, the company sold more than 20,000 dollars by leaps and bounds. Through five years' efforts, we have established trade relations with more than 20 countries in South America, and the enterprise has achieved 200 million yuan from 20 million yuan.
But at the beginning, the leap encountered problems, and Latin American currencies depreciated. The Latin American market established in five years accounts for 95% of leap exports and half of factory production. What should I do? This crisis has stimulated a leap in the search for new development directions.
1995 and 1996, Qiu Jibao spent two years in Africa, the Middle East and Southeast Asia. Through continuous efforts, the export trade volume of 1996 has grown to more than 20 million US dollars, and trade relations have been established with more than 50 developing countries. At the end of 1996, Qiu Jibao still remembers: orders dropped sharply, payment for goods was difficult to collect, and old customers avoided it ... The financial crisis made the Southeast Asian market he worked hard to manage face the dilemma of "collapse".
"At that time, I wondered why I was so unlucky in Qiu Jibao. Later, when I thought about it carefully, it was not my bad luck, but the product structure. The only way to avoid this crisis is to sell products to Europe and the United States. "
The Southeast Asian financial crisis woke Qiu Jibao up and made him understand that the previous products only depended on price advantage. Therefore, in the Southeast Asian crisis, Qiu Jibao seized the opportunity to complete three transformations. The first is to lock in Europe and America; Second, take advantage of the Southeast Asian crisis, introduce technology and equipment, and optimize the industrial structure; Third, transfer the market structure from developing countries to developed countries.
1997 Qiu Jibao spent more than100000 yuan to hire three experts, and also used the Southeast Asian crisis to buy a small Japanese factory to study the needs of Japan and the United States. After adjustment, the export volume has increased by leaps and bounds.
"Maybe the previous leap products are the worst, but as long as you do things well, your influence will increase and become the best." Qiu Jibao said that now he is slowly adjusting the industrial structure, and he has turned his attention to the household sewing machine market.