What are the precautions for album design? The following are things that should be paid attention to in album design organized by Zhonghui Design:
Contrast of sizes
The size relationship is the most important of the shaping elements and can almost determine the image and harmony. relationship. Small differences in size give people a calmer and gentler feeling. Large differences in size give people a more vivid and powerful feeling.
Contrast of light and dark
Yin and Yang, positive and negative, day and night, etc. Such contrasting sentences can make people feel the relationship between light and dark in daily life. Newborn babies can only distinguish light and dark visually at first. Although animals such as cattle and dogs can easily identify black and white, they cannot easily identify chroma or hue. From this, it can be seen that light and darkness (black and white) are It is the most basic element in color perception.
Contrast of thickness
The thicker the font, the more masculine it is. If it represents fashion and femininity, it is usually expressed in fine characters. If the weight of thin fonts increases, the bold fonts should be reduced. This combination looks brighter.
The pairing of curves and straight lines
Curves are very soft and relaxed; straight lines are hard, sharp and very masculine. In nature, these two are properly mixed. Normally we don't pay attention to this relationship, but when curves or straight lines emphasize a certain shape, we are deeply impressed and have corresponding emotions. Therefore, in order to deepen the impression of curves, we often emphasize them with some straight lines. It can also be said that a small number of straight lines will make the curves more eye-catching.
Contrast of texture
In the daily life of ordinary people, you may rarely hear the word texture, but in art, texture is a very important shaping factor. For example, relaxation, smoothness, moistness, etc. are all used to describe texture. Therefore, texture not only expresses emotion, but is also integrated with this emotion.
When we observe the works of painters, we often pay attention to the color and composition of the picture. In fact, texture is the main factor that determines the style of the work. Although the color or object will change, the texture as the basis , is closely related to the essence of a painter and is not easy to change. It is easy for laymen to overlook this point. In fact, this is the most important basic element and the strongest influence on emotions.
Contrast of positions
Placing certain objects on both sides of the picture can not only emphasize it, but also create contrast. There are potential power points at the top, bottom, left and right, and diagonal corners of the picture. By arranging photos, headlines, logos, marks, etc. at these power points, the hidden power can be revealed. Therefore, placing distinct sculptural elements at potential opposite positions can show contrasting relationships and produce a compact picture.
Contrast between Master and Slave
Layout design is the same as stage design. When the relationship between the protagonist and the supporting role is clear, the audience will calm down. Clearly indicating that the master-slave approach is a very orthodox composition method will give people a sense of security. If the relationship between the two is vague, people will be at a loss. On the contrary, if the protagonist is too strong, it will lose its dynamic and become a vulgar picture.
Everyone can know the protagonist in a drama at a glance. If the layout can also show who is the protagonist, it will help readers understand the content better. Therefore, a master-slave relationship is a basic condition for design configuration.
Contrast between movement and stillness
The beginning of a story has a beginning, explanation, transition and outcome. In a courtyard, there are also rockeries, pools, vegetation, waterfalls, etc. Similarly, there are intense dynamic and quiet parts in the design configuration.
The shape of diffusion or flow is motion. Shapes that are strengthened horizontally or vertically are static. Arrange the two in opposite places, and use the moving part to occupy a large area.
The quiet part occupies a small area and leaves appropriate white space around it to emphasize its independence. This kind of arrangement is generally used to place key points in the four corners of the picture. Therefore, although the quiet part only occupies a small area, it has a strong sense of presence.
Origination and reception
The entire space of the layout is dynamic due to the relationship between various forces, and then controls the space. The shape that generates dynamics and another shape that accepts this dynamics cooperate with each other to make the spatial changes more vivid.
When we build a rockery garden, we pay great attention to the outlet of running water, because the outlet of flowing water is the starting point of movement, and the entire garden will be affected by it.
When it comes to layout composition, the principle is the same. The starting point and the receiving point will echo and coordinate with each other. The greater the distance between the two, the more significant the effect will be, and both ends of the screen can be used. However, special attention must be paid to the balance between the starting point and the receiving point. There must be appropriate changes in strength. If one party is too weak, it cannot cause * **Ming.
Picture and ground
When light and dark are reversed, the relationship between the picture and the ground will transform each other. Generally, printed materials are printed with Braille characters on white paper. The white paper is called the ground and the black characters are called the map. On the contrary, sometimes the effect of reverse white characters is printed on black paper. In this case, the black background is the ground and the white characters are the pictures. This is the phenomenon of black and white conversion.