Drone business plan
5.3 Promotion Strategy
Although the drone is a new industry, customer awareness of such products is very low, in terms of marketing in terms of promotion, our strategy is mainly to cooperate with distributors for specific users to organize product demonstrations and seminars, while selectively participating in professional exhibitions of the police and firefighting industry. This will increase the visibility of the company and its products in the target industry. For the youth group advertising can play a very large role in sales, but for a period of time, the distribution of drone advertising on college campuses, organizing student drone shooting, flying activities, can increase the awareness of students.
5.4 After-sales service strategy
Compared with other products, the after-sales service of the drone is very important, and it is also an important part of the company's marketing strategy. The main work of after-sales service of UAV includes training of UAV control, UAV maintenance, and provision of spare parts. In the after-sales service strategy, the company always puts an important position to create a customer-centered all-round after-sales service system, including:
1. Standardized use of training The company compiled a drone operation training manual, which stipulates the training content and training time of the trainees, and conducts the corresponding assessment after the completion of the training, and sends out a certificate of qualified manipulation before completing the delivery of the product. In order to ensure the user's proficiency in the use of the product, the company has also developed a training product, supporting to the user, so that the user to strengthen the product control. 2. Lifetime product repair, maintenance and free software upgrades After the completion of the product sales, the company has established a perfect product use file, the company's implementation of lifelong maintenance and repair of the product, if the product quality of the damage caused by the damage to the product will be free of charge maintenance. The company will provide free maintenance for the product if it is damaged or destroyed due to product quality. As the flight control software is constantly updated, in the user time, the company to the user product software for free upgrade.
3. The establishment of 7 × 24 hours of national service system within the company set up a specialized after-sales service department, equipped with specialized technical personnel, in addition to user training, but also responsible for the user to provide 7 × 24 hours of service, for major accidents to do within 12 hours to the scene.
Chapter 6 Financial Analysis
6.1 Direction of Funds Usage
The direction of the use of the funds financed by this project includes:
(1) Acquisition of 10% of the shares of the brand of the gopro sports camera;
Nowadays, the main application of drones is still the aerial photography, and the cooperation with sports cameras is an inevitable trend, the gopro sports camera is the only one that has been used for a long time. Cooperation is an inevitable trend, gopro is a hardware manufacturer started, creating a new market demand, targeting a segmented user market, and the company's fit is very high. It can make the company stand firm in the drone market.
(2) Market development of products
As the domestic drone civilian market is still in the development stage, various industries are still exploring and trying to use drones, in order to ensure the healthy development of the market, it is necessary to guide and cultivate the users, and gradually form the market leadership of the branded products of the a company.
(3) The company's daily operating funds to ensure
Enterprises in the business activities need to be sufficient funds to ensure that adequate financial reserves will ensure that the various business activities of the enterprise in an organized manner.
6.2 Cost Estimation
(1) Material Cost According to the current material costing, the material cost per unit of product accounts for 35% of the product price. The raw materials required for the products have not experienced huge fluctuations, and the related raw materials and electronic devices have not been embargoed to China due to war and other reasons.
(2) Salary and welfare costs The R&D and services of the products require higher-end technicians, so the level of labor costs is relatively high. In accordance with the actual situation of existing enterprises and development plans before the wage and benefit . Planning, respectively, listed in the various costs, and unit wages and benefits increased by 10% per year, (estimated according to the number of employees in the company; pension insurance, medical insurance, workers' compensation insurance, maternity insurance, housing provident fund and other benefits in accordance with the 30% of the total wage bill).
(3) Technology introduction cost sharing Quadcopter UAV technology licensing fees totaling 2 million euros, according to the then-recorded exchange rate of 20 million yuan, the authorization of the unlimited authorized use, based on the principle of robustness, the temporary amortization of 2% of sales.
(4) Depreciation expense Depreciation of the project is calculated in accordance with the straight-line method of depreciation, with a depreciable life of 5 years for machinery, equipment and vehicles, and no depreciation is calculated for buildings which are rented.
(5) Administrative expenses The daily administrative expenses of the project (including office expenses, travel expenses, and other expenses) are accrued at 10% of sales revenue.
(6) Finance costs In order to obtain the bank's credit rating, the company applies for a bank loan of 1 million yuan per year, which is repaid in the following year, and the finance is calculated at a cost of 10%.
(7) Sales tax and other expenses VAT on product sales is 17%, taxes and surcharges are calculated at 0.97%. (8) Research and development costs Research and development costs are calculated at 8% of sales revenue. Research and development costs include the costs of outsourced research and development, research and development materials, testing, prototyping, depreciation of research and development and testing equipment, and other activities, and do not include research and development personnel salaries.
(9) Income tax rate According to the company's plan, it will be recognized as a high-tech enterprise in 2013, so the enterprise income tax incentives from 2013 onwards will be levied at 15%.
(10) Marketing expenses Marketing expenses include pre-sales technical support, market development, product launches, industry exhibitions, travel expenses for promotion, advertising expenses, etc., which in total are accrued at 5% of sales revenue.
(11) After-sales service and training The product needs to train users and provide free after-sales service after the sale, and the total cost is accrued at 3% of the sales revenue, including travel expenses for the training process.
(12) Logistics costs During the sales process of the product logistics costs are paid for a company, measured at 0.5% of sales revenue.
(13) Site costs The company's current site is a rented site, the total cost of 100,000 / year, is expected to increase by 10% per year, and no need to renovate and remodel the site.
(14) Office expenses The office expenses required by the company include depreciation of office equipment, office supplies, miscellaneous supplies, utilities, etc., which are calculated according to 0.5% of sales revenue. Unorganized, the formation of a good business hair foundation.
Chapter VII Risk Analysis and Control
Any project has a risk, quadcopter drone project also has a lot of risk, the risk stems from the project in the business process of the internal and external environment of uncertainty and sudden change. Risks arise from the uncertainty and sudden changes in the internal and external environments during the project's operation. Once they occur, they will affect the project's operational targets and even the success of the project. Therefore, identifying and assessing project risks and formulating countermeasures is an important task to ensure the success of the project. This chapter will qualitatively analyze the project's risks and give countermeasures to keep the overall project risks under control.
7.1.1 Policy Risks
Among the risks faced by the quadcopter drone project, undoubtedly, the legal risk of national control on the aviation field is one of the most important policy risks. As the use of drones requires a certain amount of airspace, and in the country has not yet specific legal provisions on the use of drone airspace, and in the current implementation of the "General Aviation Flight Control Regulations" did not make clear requirements for the use of drones. As for the current industrial development situation, airspace control, especially low-altitude control, has been gradually liberalized in various countries. In the United States, for example, before 2012, only the use of military drones was allowed, and the development of civil drones was not allowed. But it is in consideration of the need for military drone technology and the huge potential of the civilian market, the President of the United States signed the Federal Aviation Administration (faa) Modernization and Reform Act of 2012 on February 14, 2012, which requires the Federal Aviation Administration to integrate the use of public *** and private drones into the National Aviation Management System (NAMS) to open up airspace to civilian drones. The regulations will eventually be implemented on December 14, 2015, completely opening up airspace for private drone flights. On August 19, 2011, the State Council and the Central Military Commission issued the Opinions on Deepening the Reform of China's Low Altitude Airspace Management, deploying opinions on deepening the reform of China's low altitude airspace management. The Opinions proposed to deepen the reform of low-altitude airspace management, and defined the overall objective, stage-by-stage steps and major tasks of deepening the reform of low-altitude airspace management. It is expected that within 5-10 years China will gradually open up low-altitude airspace, establish and improve the corresponding management system, and promote the vigorous development of general aviation, including drones. Therefore, with the wide application of drones in various countries, the country gradually tends to open up the management of low-altitude airspace, which provides a very good prospect for the use of drones in various industries.
7.1.2 Policy Risk Avoidance and Countermeasures
As the application of drones is relatively short, the country does not have a specialized authority and corresponding laws and regulations, enterprises should fully understand the corresponding risks and actively take countermeasures.
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