Hello everyone, I'm Benny, the founder of Feathered Classroom.
What's the state of SEO now?
This has to be said from two perspectives, one is the value of seo to the business, and the other is the development of the seo industry, that is, from the perspective of seo practitioners.
SEO still has no value to the enterprise
The seo mentioned here does not only include the domestic market, but also overseas markets, that is, the foreign trade industry to do Google seo.
First of all, the domestic, the domestic marketing market environment and the foreign difference is very big. A few years ago you can say that the domestic marketing play is the earlier years of foreign play, but now it is not at all this way.
Earlier years, the domestic marketing strategy, the form is indeed in the imitation of overseas. Including the search engine algorithm led by Baidu, the overall and Google is very similar.
But now the country has formed a set of independent, cultural attributes of a clear system, if you still want to use the overseas set in the country, basically does not work.
Whether a form is effective or not can be seen from these trends. Domestic traffic system is now showing multi-channel decentralization and trust aggregation.
That is to say, the domestic channels to get the traffic is much more than abroad, but there is traffic does not mean that these flows can be turned into money, there is a problem of trust aggregation in the middle.
Doing foreign trade know that the independent station to do a good job of single rate is very high, earnings are also very optimistic. But look at the country, there are a few do-it-yourself website can sell goods? Most of the users involved in the purchase of the time, will choose those few comprehensive e-commerce platform, because users do not believe that the enterprise website.
What about websites that don't do e-commerce, in fact, face pretty much the same problem. In specific industries users will choose to stay in the consultation through the website, but in most cases, the user to stay in the channel is also monopolized by the giant.
Jumbo or Baidu system, are intentionally tighten the content rights.
So in such a situation, what we have to do is not to give up seo, but to adjust the expectations of seo. Or rather, recognize the role that seo can play in the current environment.
How to look at the prospects of seo practitioners
It is true that a lot of people who used to do seo have changed their profession. Now go to the job site to look at, still put their career position as seo, and have experience, almost become a phoenix.
The year so hot positions now become so, can not help but sigh.
Is this not to say that the industry has gone downhill? Personally, I don't think so. To put it bluntly, a huge change in the industry is not a bad thing, and it is precisely because of the huge change and turbulence in the industry that a large number of people who don't belong to the industry can be eliminated quickly in a short period of time.
Here said by the industry out is not a pejorative, perhaps you can do something else can be very good, but is not suitable for seo.
So many years can still insist on, not by those short-term interests of the temptation, is bound to be some of the things that can have their own insights into the seo, the view of the people.
As mentioned above, the seo market is developing in the direction of refinement, and those unsuitable for seo, low-end methods are being eliminated rapidly. What's left instead are businesses and industries that live well on SEO.
Itself has been doing seo related service output, contact with these customers to see, the type is more. From the elderly to medical to mechanical equipment, as long as the idea is to find the right, rely on seo can still get a very substantial traffic and conversion.
Of course, this is not a day's work, seo itself is a long stream of things, want to rely on seo three days to explode the volume of the good or break the idea before it is too late, but also to save some budget.
How to do seo better now?
This really can not give a specific method of operation, just say their own views.
Now the seo can no longer use the original site optimization that set of limitations, but should be seo as a kind of work thinking. What channels, what form does not matter, the seo thinking applied to the promotion can be.
This is somewhat similar to tai chi, not heavy form, heavy charm.
For example, your industry to do the site is not much feedback, because a lot of your potential users are playing Zhihu. So are you going to make a Zhihu account too?
How do you make an account? Research what keywords your potential users are searching for to see the content, and then figure out how your answer should be written so that more people can see it, and how your answer can be ranked in the front.
Not familiar, these core logic and the previous site seo almost the same.
And then change the channel, how to do jitterbug? How to do fast hand? The first thing you need to do is to get your hands on some of the most popular products and services in the world, and then you can get your hands on some of the most popular ones.
The world road, the same way.
This is not something very mysterious, very false big words, can put this set of things y understand, no matter how the algorithm how to change, how to change the channel, how to change the form of the public favorite content, can be adapted.
Keeping to a road can only bring oneself to a dead end inside, learn how to walk is the ability to value money.
Back to the question itself, now is not seo is still worth doing things, but you are not really able to grasp the seo thinking. Traffic has never been in short supply, China's population can only be more not less, the total amount of traffic is not less, but many people can not get traffic.
The problem is here, not no traffic, is that we do not do the right way. Instead of asking if SEO is worth doing, you should throw out all these concepts to think about where your traffic is, and then think about what methods you can use to get that traffic.
Don't care if it's seo or sem or even sending small ads, the method doesn't matter, it's the ability to catch the rats that matters.