Legal analysis: selling health care products as long as the documents are complete, selling regular manufacturers of health care products is not illegal.
Because health care products are special food, you need to first go to the local county and district-level Food and Drug Administration to apply for a "health care products business license", and then you can do business license, and finally do the "tax registration certificate". For example, if the health products exaggerated the therapeutic effect, and with fraudulent sales, health products will be characterized as fraud, will be sentenced to less than three years of imprisonment, detention or control, and or a single fine.
Legal basis: "Network Live Marketing Code of Conduct"
The second This specification applies to merchants, anchors and other participants in e-commerce platforms, content platforms, social platforms and other network platforms in the form of live broadcasting to users to sell goods or provide services to the network live marketing activities.
Article 12 A merchant is a commercial entity that sells goods or provides services in live webcast marketing. Merchants shall have the qualifications and licenses corresponding to the goods or services provided, and shall operate with their licenses and permits.
Article XIII of the merchants in the network live marketing platform, should provide true and effective identity of the subject, contact information, relevant administrative licenses and other information, information changes, should be updated in a timely manner and inform the platform for review.
Article 14 The goods sold or services provided by the merchants shall be legal and in accordance with the rules of the webcast marketing platform, and they shall not sell or provide illegal and prohibited goods or services, and shall not infringe upon the legitimate interests of the platform and any third party.
Article 15: Merchants shall sell goods or provide services in compliance with relevant laws and regulations on the quality and safety of goods, in line with the use of performance, claiming the adoption of standards, promises, etc., and there is no unreasonable risk of jeopardizing the safety of persons or property.
Merchants selling special commodities such as drugs, medical devices, health food, formula food for special medical purposes, etc., shall obtain the appropriate qualifications or administrative licenses in accordance with the law.
Article 25 The anchor in the live broadcast activities, should ensure that the information is true and legitimate, shall not be false publicity of goods and services, deception, misleading consumers.