Through the website, we can shorten the cycle of launching new products and opening new markets, meet the needs of customers to the greatest extent, thus opening up markets and increasing profits. The company publishes its own product information and dealer information on the website, and customers can apply to join the company's sales network according to the situation, or they can directly place sales orders with the company through the website order system; The company confirms the order after receiving it, and then provides information for customers. The main contents of online marketing are: 1, product information: the information sold by the company is publicized and introduced on the website, and classified according to the product structure, which is convenient for customers to consult and buy. 2. Customer information: it is mainly used to collect and manage the relevant information of sales customers, so as to facilitate the recommendation and follow-up of customers and promote the sales activities of the company. 3. Sales orders: online submission and management of sales orders between companies and customers are realized. 4. Dealer information: publish the telephone number, address, fax number, business personnel name, responsible field or product project of the company's sales office and major dealers on the website to promote sales. Fourth, establish an information database and implement e-commerce.
Establish a complete company information database, one internal and one external. Internally, maximize the use and enjoyment of information resources within the company, and save, search, view and reuse information; Externally, let customers know the nature and business characteristics of the company as much as possible, and classify the information for customers to search and view. In addition, visitors can learn about the company through the website. If they are interested in subscribing, they can submit an information order online. Managers can view, retrieve and manage orders according to conditions, and feed them back to the marketing department, so as to get in touch with customers who place orders in time and realize simple e-commerce. Fifth, realize online sales directly.
A good corporate website is not only a good publicity of corporate image, but also can assist the sales of enterprises, and even directly help enterprises realize product sales through the network.
Market analysis of website construction (1). Brief introduction to the development of website construction market
The first generation of website building technology: using general web page making software, some flat page effects are transformed into web pages, and then the web pages are linked together to become an enterprise website. Enterprise websites produced by the "first generation website building technology" need professionals to update and modify the website content, which is troublesome to maintain, and both website modification and page addition need to be paid, which leads to enterprises often not updating their website content and losing the significance of website construction; At the same time, customers can't communicate well with enterprises because there is no interaction * on pure static pages. The second generation of website building technology: based on the first generation of website building technology, some database management modules (such as news release, product release, etc. ) is adopted for a certain function of the website, and these separate functional modules are managed in the background of the website. The enterprise website made by the second generation website building technology, to some extent, gets rid of the shortcomings of the first generation website building technology in the difficulty of updating the website content, and is suitable for large enterprise websites with frequent daily updating and maintenance and unique requirements for various functional modules of the website. However, due to the need for customized development for different website construction needs of enterprises, the price is generally high, which is unbearable for ordinary small and medium-sized enterprises. Third-generation website building technology: Since the beginning of 2003, the third-generation website building technology-intelligent website building system has appeared. Through the intelligent website building system, website users can manage their own websites conveniently and quickly, define the framework content of their websites, upgrade the functions of websites at any time, and solve the personalized needs of the website front interface that every customer needs. Using intelligent website building system to develop and build enterprise websites can meet the general needs of most small and medium-sized enterprises for website construction, with short development cycle and convenient updating and maintenance, which is an ideal choice for small and medium-sized enterprises to build websites. The fourth generation of website construction technology: refers to the unique understanding of procedures and domain names on the basis of the third generation of website construction technology. It conforms to humanization in procedure, pursues sensibility in design and comprehends integration in domain name, which is also the new key of WEB2.0. (2) the market prospect of website construction
In recent years, the website construction business has risen rapidly, and the industry market is growing. As far as the domestic situation is concerned, the developed coastal provinces and cities have greater market demand than the central and western provinces and cities, and the business popularization work is also in place. Many industries have formed a situation of competing to build corporate websites and carry out online marketing. The application of new technology will make enterprise website construction more attractive. With the integration and development of technology, many popular technologies in other industries, such as video, 3D animation and virtual reality, have been transplanted to the Internet, and in the near future, they will appear on corporate customer websites. The new network programming language (. Net technology and server CDN technology will also make the website structure more compact, access more smooth and adapt to new requirements. Network marketing services will be combined with website construction to provide comprehensive services. Corporate customers are no longer satisfied with making a website by themselves, and then carrying out online marketing activities by themselves. Internet companies have to formulate targeted network marketing strategies for corporate customers and implement them, so that corporate websites can really play a role and bring tangible results to customers. This puts forward higher requirements for network companies, and website construction practitioners must strengthen self-learning and improvement in order to adapt to this requirement. Personalized personal website, personal theme website and other forms of personal website construction services are emerging, and personal website construction services will become a new business growth point. [Edit this paragraph] What is a website construction service provider? Website construction service providers are enterprise organizations that provide domain name registration, space leasing, website development and website construction. . There are many enterprises engaged in website construction in China, and almost every network company is carrying out website construction business, but the proportion of business is different. The first category, industry portals. Many industry portals include website construction services for VIP enterprise members in their VIP membership services, such as Alibaba.com, HC.com and Yingshang.com, which attract a large number of industry enterprises to register as their VIP members and obtain various services including website construction and maintenance. The enterprise website construction service of industry portal accounts for 20% of the total enterprise website construction service market; The second category is the network integrated application service company. Refers to a comprehensive application service company that provides basic network application services (such as domain name, host and email) and network value-added application services (such as website construction and promotion). Enterprise website construction is one of the important businesses, and its total business accounts for 40% of the total enterprise website construction market. Through the promotion and expansion of network integrated application services, it has a good image and reputation in the industry, and the website construction services provided are generally accepted by customers. The third category, professional website construction service companies, take website construction business as their main business, highlighting personalized production and long-term customer tracking services, and their total business accounts for 40% of all enterprise website construction markets. [Edit this paragraph] What factors should be considered in website construction? I. Website Style/Creativity
The style is more abstract. Refers to the comprehensive feeling that the overall image of the website gives visitors. The overall image includes the layout, color, font and browsing mode of the website. We think Disney is full of vitality, while IBM is professional and serious. Every website will leave people with different feelings. What needs to be done here is to make the unique style of the website according to its positioning. In addition, we need to grasp the same style. In fact, the unity of this style is no different from traditional printed publications. All the pictures and words on your website, including background color, distinguishing lines, fonts, titles and footnotes, should be unified in style and run through the whole website. In this way, users look comfortable and smooth, which will leave a "very professional" impression on your website. However, corporate website designers often lack this and have no overall significance. Creativity, the so-called creativity is not eclectic? Some designers go to great lengths to create ideas, which are undeniable and unique, but why can't they be accepted by customers of industry websites? At this time, don't blame the customer for not knowing the goods, but should reflect and grasp the customer's needs. In fact, making an industry website doesn't need a lot of big ideas, and it won't waste too much time to pursue how to be personalized and beautiful. We only need a little creativity to run through the whole website, which may make the website more vivid, attractive and thoughtful. For example, China Auto Trading Network (which disappeared in 2005) is a good case. It integrates the shape of the car into the website and makes it stand out. Second, the website LOGO
Logo, as the name implies, is the logo pattern of the website. The most important thing of LOGO is to convey the positioning and management concept of the website in a graphical way, and at the same time, it is convenient for people to identify it. There are generally three ideas in the design process of website logo: 1. Use the website address directly to make the logo. 2. Develop logo design according to the characteristics of products/services provided by the website. 3. Its characteristic is to convey the business philosophy of website operators. Third, the visual process
When reading a certain information, people always have a habit of natural visual flow, what to look at first, then what to look at, and then what to look at. Psychological research shows that the general browsing habit is from top to bottom, from left to right, on a plane, which is stable and depressing. Similarly, the plane is left loose and right stable. Therefore, the visual impact of the plane is stronger above than below, and the left side is stronger than the right side. The upper and middle parts of such a plane are called "the best view" and are the most preferred places. In web design, some prominent or recommended information is usually placed in this position. Of course, this visual process is just a feeling, not a fixed formula. As long as it conforms to people's psychological order and logical order, it can be used more flexibly. In web design, flexible and reasonable use directly affects the accuracy and effectiveness of conveying information. Fourth, the framework and layout of the web page.
Web page layout can be roughly divided into "national" type, corner type, "T" type, "L" type, comprehensive frame type, Flash type and variant type, so I won't discuss them one by one here. In fact, we didn't think too much about any form when designing. For example, when we see a round thing on a piece of paper, it is easy to think of the sun, while some people think of the moon and so on. These are all formal metaphors. The most important thing is to grasp the needs of customers, grasp the positioning of the website and make a reasonable framework layout. 1. The overall width of a page with resolution can be divided into three settings: percentage, pixel and pixel+percentage. Usually, the most commonly used form of website construction is pixel, and industry websites are not excluded. We will definitely consider the resolution when designing web pages. With the development of science and technology, we usually use resolutions of 1024*768 and 800*600. Now many people on the Internet use a width of 778 pixels. Below the resolution of 800, the whole web page is often very depressed and feels airtight. In fact, this width refers to the widest width of a web page at 800*600 resolution. Does not represent the best vision, try 760~770 pixels, no matter in the resolution 1024 or 800, you can achieve better visual effects. 2. Reasonably advertise the advertisements of some websites at present (pop-up advertisements, floating advertisements, big advertisements, banner advertisements, etc.). ) people feel very cumbersome and don't want to see it. Sometimes they don't even go to your website. As a result, the website has been seriously affected, and advertising has not achieved the purpose of advertising. These problems are one of the contents that we need to consider and plan before designing the website. There are two kinds of floating advertisements. The first is an advertisement that can float up and down in the empty space on both sides of the web page, and the second is an advertisement that moves randomly around the screen. It is suggested to use the first one as much as possible when the first one can be used, and it is good to control at most one in quantity when the second one is inevitable. If the number is too large, it will directly affect users' psychology and prevent users from browsing information, which is counterproductive. Don't advertise too much on the home page, but be moderate. For example, it is best not to have too much other irrelevant content on the registered page or a certain purchase step to distract the user's attention, so as to avoid customer loss and so on. 3. Rational use of space Many web pages have a feature that can be described in one word, that is, "blocking", blocking all kinds of information, such as words, pictures, animations, etc. When entering the page, it is not considered, and the amount of crowding is not standardized, which mainly leads to a lot of inconvenience when browsing. It's hard to find what you need. Others are blank and unbalanced, and can also be described as "scattered". It's not that you don't feel empty when you write a whole page, nor that you don't feel full when you write a whole page. As long as you arrange it reasonably and combine it organically, the page will reach a balance, even if you leave a large area of blank space on one side, it will not make people feel empty. On the contrary, it will leave a broad space for thinking, give people a aftertaste and achieve a visual effect. 4. In web design, font processing is as important as other design elements such as color, layout and graphics. 4. 1 graphics text graphics is to show the text in the form of pictures. This form is most commonly used in the sub-columns of the page, because it beautifies the page at the same time, makes the page more humanized and enhances the visual effect. Words cannot reach. The disadvantage of universal websites is that they are not extensible. 4.2 Emphasize the text If individual words are the focus of the page, you can consciously enhance the visual effect of the text by bolding, underlining, increasing the font size, adding indicative symbols, tilting the font, changing the font color, etc. , thus making it stand out and attract attention in the whole page. These methods actually use the law of contrast. If the update frequency is low, you can also use text graphics. V. Website color matching
1. Use a color. Here is to select a color first, and then adjust the transparency or saturation (in layman's terms, lighten or deepen the color) to generate a new color for the web page. Such a page looks uniform in color and distinct in layers. 2. Use two colors. First select a color, then select its contrast color (press ctrl+shift+I in Photoshop) and make minor adjustments. The whole page is colorful but not too expensive. 3. Use a color system. Simply put, it is to use a sensory color, such as light blue, light yellow and light green; Or khaki, khaki, khaki. In other words, different colors are used in the same color system to add color to the web page, without flowers, and the tone is unified. This color matching method is the most commonly used in website design. 4. Gray is also called "universal color" in web design. Its characteristic is that it can be matched with any color, and it should be controlled well when used to avoid the graying of the webpage. In the page color matching, try to control it within three colors to avoid the situation of flowers, chaos and no main colors on the page. The contrast between the background and the previous article should be as large as possible (never use complicated patterns as the background) in order to highlight the main content. The standard operating procedures of intransitive verb website construction refine and quantify the key control points of website construction, and describe them in a unified format.
Development trend of future website technology
The integration of network, application and service. In the future, the development of network will focus on application services, and various applications will be superimposed by intelligent terminals. After superposition, the network will realize the service integration correspondingly, and the service integration will promote the network integration. This development direction is pushed in the opposite direction from the past. For example, in the original network, data is data, video is video, voice is voice, and different business networks are separated from each other. Now that the Internet has appeared, everyone can use the same data network to run voice services. Inevitably, voice services will be diverted from the original network to the data network, and the new network will continue to expand and strengthen its capacity to meet the superposition of terminal services. The original voice network will gradually disappear. On the one hand, it is getting stronger and stronger, on the other hand, it is getting smaller and smaller, and eventually different networks will merge into one. The convergence of video will eventually promote the convergence of the network itself. Originally, the integration of the three networks was from the perspective of saving money. Today's triple play is from the perspective of promoting new business. This trend will become more and more obvious in the future. Network-related technological changes are all application-oriented, which is the biggest mainstream direction. Trend 2
Re-integration of computer system With the development of computer technology (including software and hardware technology), what was previously done on the computer will be slowly brought to the network to do. There was no concept of network equipment in the 1980s. Everything is realized by a device and different software in the computer. Later, when someone saw some * * * sexual transformation, he took out this function and used a special device to do it. That is, with the development of computers, hub later took out the second-layer function and made it into a switching device. Then in recent years, the routing performance can be done separately, and the third layer function can be realized through special equipment and become a router. With the development of chip technology, more and more functions will be taken out and completed with a special device, so there are various network devices. Including the firewall, which used to be made of software, is now made of hardware. Trend 3
Before the network integration, the hierarchy of the network was clearly divided and completely separated. But with the development of technology, previously unrelated technologies will be merged. For example, both light and routing used to be routing, but now with the emergence of new technologies, such as routing technology, it has become optical IP conversion. For another example, the concept of SDN (self-defense network) is inseparable from the network, and users need to add firewalls for security. The development of technology in the future is not single. For example, developing chips and software will not be just for speed as before, but also for safety, the whole system must be integrated. The current network is relatively complex. Building a network requires routers and switches, and then connections, which adds a lot of things. In the past, only one word was considered-"fast". Today, the development of the network is not only the pursuit of speed, but the integration of many functions, and then the reasonable return of the data network, like the previous network, all functions must be available. Trend 4
The computer system structure has changed. The computer itself includes CPU, memory and peripherals, with a bus inserted in the middle. With the development of the network, the bandwidth of the network is getting wider and wider, and the network can also have a bus. In other words, the bus function between CPU- peripheral and CPU- memory can be realized through the network, and the structure of the computer itself will change greatly in the future, which will eventually lead to the differentiation of CPU, MB and peripherals. The advantage of this change is the emergence of a new concept: virtual system bus. The biggest benefit that virtual bus can bring is virtualization, and * * * will be more ideal. The computer itself will change in the future, and now many devices are changing, such as taking out peripherals, but not taking out memory. Memory will be taken out in the future, and some new technologies have already gone in this direction. Trend five