foreword
There is a popular saying in the water heater industry: "Water heaters are famous brands and made in Weibo", which is a true portrayal of the quality and strength of Weibo. The brand of high-end water heater built by Weibo Company, 3G Three Highs, relies on the core technical advantages of 3G Three Highs R&D Center.
The first part, the predecessor of Weibo, the return of three highs.
Sangao Electric Appliance Co., Ltd. was established in1997 (renamed as Weibo Electric Appliance Co., Ltd. in 2000). It is located in Shunde, Guangdong, which is known as the "Home Appliances Capital of China". It is one of the earliest enterprises specializing in the research, development and manufacture of water heaters in China. At present, the company's annual production capacity of electric water heaters is 6.5438+0.6 million units, ranking second in the country after Haier Group.
As early as 200 1, the domestic water heater industry was still in the development stage of small-scale and manual workshops. Based on the development idea of high starting point, high standard and high energy efficiency, Mr. Ou Yongyuan, the founder of the company, has invested 654.38+58 million yuan to introduce two world-class electric water heater production lines, and spared no expense to hire 5S lean management experts and R&D talents from Japan to focus on OEM manufacturing and R&D of electric water heaters.
High starting point: Two liner sealing and sintering production lines were introduced from German eisenmann Company.
The whole set of equipment has a high degree of automation, and the key equipment has the characteristics of networking, which can realize computer remote control. 3G product, Three High Water Heater adopts electrostatic dry powder glaze sealing technology, which solves many problems such as uneven thickness of traditional enamel liner, easy formation of pores due to moisture gasification during sintering, and easy cracking of porcelain due to thermal expansion and cold contraction during use. Advanced technology and reliable quality. This equipment and technology are widely used in aerospace, petroleum industry, household appliances and medical industry in developed countries in Europe and America. At present, only Sangao and Haier Group have the same production line in China.
High standard: plasma welding production line is imported from Italy APES Electric Automation Company.
The welding equipment of Italian APES company enjoys a high reputation in the world, with reliable welding quality and high degree of automation. The advantages of plasma welding are micro-beam plasma arc, high current energy density, concentrated heating, small deformation of welding heat affected zone and smooth inner surface of the liner, which is greatly beneficial to spray sealing glaze of the liner.
Energy efficiency: Nowadays, the energy consumption in the world is increasing sharply, and the "low-carbon economy" based on low energy consumption and low pollution has become a global hotspot. As the drafting unit of 3G energy efficiency standard for electric water heaters in China, Sangao R&D Center has invested a lot of money in the research and development of core technologies such as energy saving and new materials, in order to seize the opportunities and industrial commanding heights.
Part II: Quality and Honor
The company invested heavily in introducing Japanese lean management experts, strengthening the quality consciousness of "defective products are waste products", implementing TQM total quality management system, and carrying out 100% inspection of parts into the factory. In terms of the key components of the tank, the company's innovative tank quality control process, argon protection, automatic plasma welding, mechanical and manual weld detection, tank 1.6 million pressure detection, tank protection current test and other * * * "1.8 re-inspection six processes" have truly realized the tank "1.08% zero defect. With excellent quality, the company dares to take the lead in the industry to promise free replacement of the whole machine for 5 years.
Advanced equipment, high-level management and strict quality control have won one honor after another for the three-high water heater. In 2003, the company obtained the first batch of 1SO900 1 quality management system certification in the water heater industry. Won the top 500 quality enterprises in China in 2007; In 2009, the company took the lead in obtaining ISO 1400 1 environmental management system certification for water heater industry.
Excellent quality has won the trust of customers at home and abroad. More than 30 enterprises and companies such as Midea, Wan Jiale, Wanhe, Vantage, Gree, Changhong, Kangbao, Xinfei, TCL and Chigo have established OEM strategic cooperation relations, and their products are exported to 37 countries and regions such as Spain, Russia, South Korea, Thailand, Singapore and India, spanning Europe, North America, South America, Africa and Asia. A steady stream of orders from all over the world is the best interpretation of the three high quality.
Part III: Establishing independent brands and core technologies.
According to the corporate strategy of "Quality First, Brand Creation", Mr. Ou Yongyuan, Chairman of the Board of Directors, sized up the situation and set up the 3G, Three Highs and Three Highs R&D Center in 2005, and started the road of building the brand of 3G, Three Highs and Three Highs. Focusing on the technical research and development of "high starting point, high standard and high energy efficiency", the company has established a 3G three-high water heater research and development center covering an area of 3,000m2, with more than 50 technical engineers. It has successively obtained 13 national invention and utility model patents, and was selected as the drafting unit of national storage tank standards and energy efficiency standards. 20 10, 1 was successfully awarded to Guangdong Enterprise Technology Center.
Patent application number: 20 102006 1344.0.
Diamond glaze lining
The key to the life of electric water heater lies in the inner container. Sangao's engineers cooperated with Jingdezhen sealing experts, concentrated on research and repeated practice. In 2009, they successfully developed the "diamond glaze" liner (patent application number: 20 102006 1344.0), which completely solved the water leakage problem of the liner under the complicated water quality conditions in China. Three high promises: the inner container leaks for five years, and the whole machine is replaced for free!
3G three-high liner is a unique enamel layer, diamond glaze layer and decarburized steel plate layer.
Enamel layer: advanced glaze hanging process, as thin as 10 micron, as bright as porcelain, lasting forever; Ultra-pressure, anti-scaling, durable protective gasket; Diamond glaze layer: The inner steel plate that can be bent together with the metal is sandblasted to remove impurities and oil stains attached to the inner wall, and at the same time, an uneven "micro-honeycomb" structure is formed on the steel plate wall. At the constant temperature of 870 degrees, the powder containing special enamel components was clad on the "microcellular" steel plate, so that the enamel layer could easily penetrate into the inner layer of the steel plate, forming 140-65438+. Diamond glaze goes deep into the inner layer of the steel plate, completely covers the steel plate, organically combines with the steel plate, integrates into a whole, has strong adhesion and the same elasticity as the steel plate, and never falls off. Decarburized steel plate layer: 2mm thick special decarburized steel plate with longer service life.
The unique liner technology and technology of Sangao water heater greatly enhances the anti-explosion, anti-corrosion and anti-fouling capabilities compared with ordinary liners, and has super pressure-bearing capacity. It has passed the fatigue life test of 6,543.8+0.6 million under German strict DIN standards, far higher than the national standard of 6,543.8+0.6 million.
Patent number: ZL 0 1 1 35300.7
Anti-electricity wall technology
According to the survey results of electricity consumption environment in 34 cities in China by consumers' associations and technical supervision departments all over the country, more than 70% families in China have hidden dangers in electricity consumption environment. The company's R&D Center and Haier Group established the technical alliance of the electric wall, and after many technical breakthroughs, the electric wall technology was invented (patent number: ZL 0 1 1 353000.7). Both Sangao and Haier * * * enjoy the patented technology of anti-electricity wall, which completely solves the safety problem of water heaters in the complex electricity consumption environment in China.
Patent number ZL 2008 2004273 1.2
3G Energy Gathering Stereo Rapid Heating Technology
Heating pipe is the core component of heating speed of water heater. The 3G, Sangao R&D Center and South China University of Technology set up a joint laboratory, and invented the technology of "3G energy-gathering three-dimensional rapid heating" (patent number ZL 2008 2004273 1.2), which completely solved the industrial problems of slow heating speed and queuing of storage water heaters. This technology has a unique 3G energy collecting tube, which comprehensively utilizes the principles of fluid mechanics and thermal cycle, and adopts the technology of cold and hot water cyclone separation, so that the cold water can be heated faster, the hot water can be layered better, and the hot water yield can reach over 85%.
Part IV: Channel strategy.
3G and Sangao implement the exclusive agency policy in each region, and only one agent is allowed in each region to strictly control the sales price of products. For "customers" who dare to cross the goods and disrupt the market price, they will resolutely repel the 3G, Sangao agents and distributors at all costs. Because safeguarding the interests of legitimate dealers is to safeguard the long-term interests of 3G and Sangao. We will never sell our future for short-term benefits.
Agents are only responsible for purchasing goods or logistics distribution, and the rest are the responsibility of 3G and Sangao business personnel. "Easy to sell", "easy to use" and "easy to earn" are our promises to you:
Easy to sell: it is our responsibility that the product cannot be sold in 0/5 days at the retail terminal.
Ease of use: the product is installed in the user's home, 100% calls back, the after-sales service system is gradually improved, and the user's comfort is our goal.
Easy to earn: agents and retailers should make money quickly and make more money, and they should be higher than not only the first-line brands, but also the second-and third-line brands.
Part V Products and Marketing Strategies
3G Sangao believes that good products are the basis and premise of all marketing, and products are the most powerful weapon. No matter how poor you are, you can't be poor on products. The new products of 3G, Sangao and 27 that we have invested a lot of money in research and development will be listed in May. The launch of new products will completely change the image of 3G and Sangao products, and our products will never lag behind the first-line brands.
According to the needs of users, the advantages of 3G, the three highs and the development of the industry, we will also develop a series of completely differentiated products that are different from the existing products in the market. By then, the vast number of agents and dealers will share a piece of the market.
According to the different stages of market development, we will integrate modern home appliances, home appliance technology, CCTV, Hunan Satellite TV, outdoor advertising, wall painting advertising and network promotion to form a marketing plan and gradually push it to the market.
Part VI: Looking forward to the future.
Since 15, we have focused on the development and manufacture of electric water heaters, and the good reputation of nearly 10 million users around the world proves our reliable quality; /kloc-in the past five years, especially in the three years since the establishment of the company's R&D center, it has continuously increased the huge investment in technology research and development, and has overcome one industry problem after another; We have good quality and advanced technology, and the company has invested heavily in hiring top marketing management and product planning experts in the industry. With the strong support of agents and friends, the 3G three-high water heater will surely accumulate and become a first-class brand in the water heater industry!