"Xiaomi does not do electric cars, do not do home furnishings, do not do real estate ......" Lei boss for a thing "nagging":" In the past year there are always people saying millet to do electric cars, the last few months I understand, it is a company called 'Lei Jun electric' is doing, but with Lei Jun, millet has nothing to do. This kind of marketing is a little LOW."
In the conference, for the lack of independent innovation questioning, Lei Jun threw out the concept of "integrated innovation"; on his previous "10 years to kill Apple" of the grandiose, he Clarify "market share first is not equal to kill Apple"; however, when it comes to the billion-dollar bet, he shyly played Tai Chi, once again kicked the ball back to Dong Mingzhu: "You still go to ask Dong General Bar" ......
So, Lei boss exactly optimistic and invested in what areas, he marketed what at the conference? Nanpao Jun first time to bring you a quick report:
2014, Lei Jun have invested in what areas?
While Lei Jun said that millet does not do electric cars, do not do home improvement, did not do apartments, not to mention real estate, cooperation is not the same as millet itself is doing. However, in 2014, the Lei boss in the capital market of large-scale "money" strikes but widely reported by the media:
1.smart home | alliance with the United States Group: 1.266 billion yuan
December 14, 2014, millet and the United States Group issued a statement together, millet technology and the United States of America Group reached a strategic cooperation, Xiaomi Technology will spend 1.266 billion yuan into the Midea Group, obtaining 1.29% of the shares. Midea Group will be 23.01 yuan per share price to millet technology directional issuance of 55 million shares.
Millet's strategic stake in Midea Group triggered heated discussions in the industry for a while, with Gree Group Chairman Dong Mingzhu even blasting, "two crooks together, a group of thieves," but that didn't dampen the industry's attention to the deal.
According to the "Midea Group Co., Ltd. on the United States and millet strategic cooperation matters disclosed in the announcement", the two sides will be oriented to the user-oriented ultimate product experience and service, in the smart home and its ecological chain, mobile Internet business areas for a variety of modes of cooperation, the establishment of the two sides of the senior management of the close communication mechanism, and docking of both sides in the field of smart home, e-commerce and strategic investment cooperation team, actively explore multiple modes of cooperation and support the development of relevant businesses of both sides.
2. Mobile Health Devices|Investment in Jiuan Medical: $25 million
In September 2014, Jiuan Medical, a provider of electronic blood pressure monitors and blood glucose meters, announced in that it would introduce a $25 million investment from Xiaomi. Since 2010, Jiuan Medical has been formulating and implementing a strategy of "entering the field of mobile healthcare and health big data with wearable devices and smart hardware, and then building a health ecosystem around users". Its smart hardware products cover the areas of blood pressure, blood glucose, blood oxygen, electrocardiogram, heart rate, weight, body fat, sleep, exercise and so on.
It is reported that JiuAn's brand iHealth will cooperate with Xiaomi in the field of mobile health. Relevant sources said that the Lei Jun targeting mobile medical business opportunities to invest in Jiuan, iHealth is expected to continue the millet sales model, cost-effective priority, a single point of breakthrough is the main. Users, millet fan effect and terminal with can also be for iHealth infusion.
3. Mobile Internet | subscription Cheetah Mobile: $ 20 million
April 28, 2014, Kingsoft released a notice, said it has been submitted to the U.S. IPO application Cheetah Mobile Company (formerly Kingsoft Networks) has been signed with Baidu, Kingsoft, Xiaomi share subscription agreement, the three companies with the IPO price, the maximum subscription of $ 50 million of Cheetah shares. Among them, Kingsoft will subscribe to a maximum of $10 million in shares, Baidu will subscribe to a maximum of $20 million in shares, and XiaomiVentures, Xiaomi's investment company, will subscribe to a maximum of $20 million in shares.
Cheetah Mobile is a subsidiary of Kingsoft, and Lei Jun's other identity is the chairman of Kingsoft, so Cheetah has always been regarded as a "Lei Jun system" company. The subscription is complete, Cheetah shareholders will be a collection of Tencent, Baidu, millet and other network giants.
4.Telematics|Holding Keliad: 84 million yuan
October 9, 2014, navigation electronic map base data and Internet map independent supplier Keliad released, additional shares of 7 million shares, is expected to raise 84 million yuan. The stock issuance object for millet technology limited liability company wholly owned subsidiary of tianjin jinxing investment limited company, and tianjin jinxing investment limited company wholly owned subsidiary of tianjin shunmei investment limited company, the legal representative of the two companies are "lei bos" known as lei jun.
Keliad's current total share capital is 91.71 million shares, which will reach 98.71 million shares after the issuance of the shares, and Lei Jun's controlling stake will reach 7.09% after the investment. Lei Jun began to enter the car network through this move, the main domestic independent map business has been all the Internet giants "divided" finished: high Germany, easy to belong to Alibaba, four-dimensional map of the new introduction of Tencent to do the second shareholder (Tencent is also wholly owned by the Keling Air Rui), the long land Wanfang low-key commissioned in Baidu.
5. Network film and television | curve participation in Huazhe film and television: 50 million yuan
October 8, 2014, television drama "a brother" Huazhe film and television announced that it intends to raise 2 billion yuan through a non-public offering of shares to raise funds to supplement film and television business and related business working capital.
According to the program, Huace Film and Television non-public offering object for Dinglu Zhongyuan (actual controller Baidu executive vice president Liu Ji Ping), Taikang assets, Jubilee Investment, Jiantou Media and Beijing Wali (the actual controller of millet CEO Lei Jun), the subscription amount of 1 billion yuan, 400 million yuan, 350 million yuan, 200 million yuan and 0.05 billion yuan, respectively.
The use of proceeds, Huace Film and Television intends to invest 1.3 billion yuan for the network drama, film and variety show content production business upgrade, the planning direction includes: to create more than 20 network customized drama; series of films and international mega-productions of famous artists and directors; and launch 8 large-scale variety show. In addition, the content copyright and model procurement, resource cultivation and integration, and Internet application development projects are proposed to invest in the fund-raising of 100 million yuan, 450 million yuan and 150 million yuan, respectively.
What did Lei Jun sell at the conference?
1. Marketing two proposals:
"Suggestions to accelerate the development of national standards for smart homes", "on the continuation of the revision of & lt; company law & gt; improve the entrepreneurial environment" and "ask questions":
"A very good young man, he wants to do a company, he has a very good idea, I am willing to take out 1 million yuan, 10%, the young man 90%, in the absence of revision of the Company Law now, can not be registered." How do you protect the human capital of entrepreneurs when there is no mature technology, no patents, and no intellectual property rights, and no valuation of human capital?
"If the next day the young man said the project failed, I lost 900,000, how to protect angel investors like me 1 million does not go down the drain, here designed to liquidation issues. It is recommended that the liquidation of the priority of repayment of the investment of investors, so as to protect the enthusiasm of the entrepreneurs and entrepreneurs' rights and interests."
2. Recite the government work report to sell "grassroots entrepreneurship":
"Make 'grassroots' innovation popular and blossom everywhere" "Create mass entrepreneurship, mass innovation" ......
"The past two years have been a golden age for entrepreneurs, and I believe this year will be as well: one, because of the bubbling capital, it's easy to get capital. In the past year many startups drew more than a billion dollars, and the best ones more than a billion. Second, the government strongly advocate, the environment has changed dramatically compared with previous years. Third, the market value of successful Chinese startups to world-class, such as Alibaba, in turn, investment companies are willing to invest in startups."
3. Marketing "selfie stick":
"A few days ago Sina chairman and ceo Cao Guowei gave me a selfie stick, in the preparatory meeting I took it with me to shoot, fire! I gave some more selfie sticks to some friends. The other day I asked the Xiaomi department to buy all the selfie sticks on the market."
4. marketing millet:
"People criticized us for starvation marketing, last year, I promised to supply 40 million, supply 65 million, sales of 6,100, an increase of 227%; revenue of 47.3 billion, an increase of 135%, in just 3 years, beyond their own think about it. The first is the opportunity of the times, millet in the end to occupy which opportunities of the times? The dividend of the Internet, the dividend of manufacturing, the dividend of consumption."
"This year's goal of millet 80 million to 100 million, revenue 100 billion to 120 billion."
"Xiaomi is a highly focused company, 5 years will not do electric cars. The past year to night there are people say I do electric cars, 3 months ago to figure out, in fact, is a company in the promotion, called Lei Jun electric, but and Lei Jun, millet has nothing to do. I hope everyone to help me clarify, we are communicating with this company, I think this kind of marketing is a little low"
"Xiaomi does not do electric cars, do not do home furnishing, did not do apartments, not to mention real estate. I've been industry for 25 years and I know y the importance of focus."
"Xiaomi runs so fast because of focus. Xiaomi will be highly focused on 5 products: cell phone tablet TV box router (read twice)"
"Xiaomi's principle of cooperation is, non-exclusive, non-exclusive, open cooperation."
"We invest a lot in research and development. For example, the first generation of Redmi, the first made 400,000 units do not, we are very exaggerated. Even millet TV generation we are considering whether it is not on. Xiaomi internal a product is canceled is very normal, we will not preach. You can only do well if you do the product at all costs."
Lei Jun: we are "integrated innovation"
The media questioned Xiaomi's ability to innovate on its own, and Lei said calmly that we are integrated innovation--
Lei Jun:Industry has developed to the present day. Few companies can make smartphones from start to finish. In addition to independent innovation, there is integrated innovation. Apple also used the technology of other companies.5 years ago millet just 10 people, how to get consumers newcomers, rely on the brand of partners."
Recently, there are media reports that millet wants to beat Apple in 10 years, see how Lei Jun take the trick -
Lei Jun: millet's goal is to become the first cell phone market share in 10 years time, not to take out Apple. Maybe Apple does not pursue market share, but we are an Internet company, have to pursue this. 3 years ago someone wrote me that I want to kill Apple, but Apple is a great company, the two are also different, such as millet is open.
However, Leibs is not without a hit ...... look, a mention of the billion dollar bet with Ms. Dong, he played Tai Chi ......
Lei Jun: I and Dong in a group, I said to her to go to Gree to learn, she said very welcome! . We are very happy to cooperate with Gree.