Self-media can be divided into personal self-media, business-like self-media and traditional media derived self-media three categories. Individual self media is an individual, or a looser individual and individual joint, cooperative workshop form to operate the self media, commercial self media is a company, enterprise and other commercial organizations in the form of operation of the self media, including self media business projects and media as the center of auxiliary operation of the two categories, the traditional media derived from the self media is mainly by a variety of traditional media due to the need to transform the birth of a sub-platform, most do not have a Most of them do not have the style of self-media, but only as a supplementary dissemination of its content, release channels. It can meet the diversified needs of consumers. In recent years, the self-media marketing industry has continued to maintain high growth, with a CAGR of 52.31% from 2015 to 2019. The important factor behind the high growth is the accurate analysis of big data and cloud computing analysis for mobile user profiles.