Sell anything is the first positioning, that is, you this product for the segment, is high-end or popular. Then take the point to bring the surface. Of course, it is best to nibble down a hospital, or clinic. Directly ask the director who he can recommend to you again. Go to the newly developed places can be introduced one by one where you have used your stuff. Of course, when generally have skills, peers actually taboo between the use of the same thing, if you and the low-end said that a high-end with your stuff is better, if the high-end said that a low-end hospitals use it is not good to get. There is only one reason for this, and that is diligence, and the primitive going from house to house is the most effective. Especially with technical stuff, either you know the device and its knowledge, otherwise don't ever blow smoke in front of a doctor, it's counterproductive.
It is true that now is shifting from marketing to channel marketing, the so-called channel marketing, like toothbrushes, many manufacturers directly through the joints of the doctor, so that the doctor to do. Not only is there a high level of trust, but it saves money. This is channel marketing. For you channel marketing is to find an agent.
Marketing is that you run on your own, the pros and cons in the middle of this you have to measure yourself.