Through the design, the use of space planning, layout, lighting control, color configuration and a variety of organizational planning, planned, purposeful, logical display of the content to the audience, and strive to make the audience to accept the design are planned to convey the information. According to the layout of the shopping mall stores, the customer channel design of the scientific and whether it directly affects the reasonable flow of customers, in general, the channel design
Design has the following forms: 1, linear also known as lattice type, refers to all the counter equipment in the layout at right angles to each other, constituting a curved channel; 2, diagonal type, the advantages of this channel is that it allows customers to casually browse the atmosphere of the active, easy to make customers See more goods, increase more buying opportunities; 3, free rolling type, this layout is based on the characteristics of the goods and equipment and the formation of a variety of different combinations, or independent, or aggregation, no fixed or specialized layout form, sales form is not fixed. Effective use of exhibits itself, physical, chemical and other characteristics, movement, in motion to show its own characteristics, such as car display, breakthrough static placement, the car placed on the highway, held fleet race, parade and so on. When Nissan Fengshen car entered the Chinese market, it held the "Fengshen One Liter Oil City Rally", using one liter of oil to test the furthest journey in different parts of different cities, attracting the attention of consumers and test drivers from all over the world, and bringing into play the characteristics of the car that can be driven.
Use of some special dynamic display racks, so that the goods placed on it can be regular movement, rotation, but also the clever use of lighting changes in the effect of static objects to produce dynamic effect, clever changes and flashing or supplemented by dynamic structure of the font, can produce a dynamic feeling; in addition, can also be no flow of characteristics of the exhibits in the flow of characteristics. 1, the dynamic display of the books, the book. The display of book design is open, that is, the use of multimedia, books unfolding way, the way of partial enlargement, the way of commentary commentary, the way of rotating bookshelves, and then the way of window display such as clothing stores, you can move the colorful light flashes and flow of illumination to make people produce a model in motion illusion. Through the automatic device to make the exhibits show the state of motion, the common movement exhibits have: 1, rotating table, pedestal equipped with electric motors, large rotating table can be placed
Place the car, the small can be placed in the ornaments jewelry, cell phones, computers, etc., the benefits of which is that the audience can watch the exhibits all-round, no matter where the audience is in the position of the viewing opportunities are equal, so as to increase the utilization of the display and give full play to its Use value; 2, rotating frame, rotating frame is mainly rotating in the longitudinal plane, the advantage is that it can make full use of the high-level space; 3, electric models, human figures, animals, machines and vehicles can be made into an electric model, so that it is in accordance with the needs of the display and the movement of the train through the caves, across the bridge of the automobile, the launching of rockets in the air, the forest roar of the birds and beasts, etc., to see the big in a small way, to create a vibrant atmosphere and enhance the viewer's sense of view and enjoyment. Improve the viewer's sense of view and fun; 4, robot attendant, through the robot's rotation, walking, talking, music and other communication with the audience, or for the audience to do some simple services and other program settings, so that the display is more vivid and interesting; 5, half-scene paintings and panoramic paintings, to create a sense of real space and the state of affairs, the practice of which is to draw a three-dimensional sense of the picture behind the physical object or the use of high-tech Large screen projection and other means of mounting a false vista, resulting in a strong sense of spatial hierarchy, so that the original bland things become real, such as with electric models, lighting and sound will produce stage effects, so that the audience feels immersive. Mainly divided into two categories, one is the virtual flow of space, through high-tech technology image and other means to form a spatial change, so that the space becomes a kind of flow of space, so that people feel like shuttling inside, as if roaming in space, the second is the reality of the spatial flow of space, such as the rotation of the entire exhibition hall, advertising trucks around the publicity, which make the exhibits and the audience closer to better publicity for the product.
Modern display display should be discarded before the practice of a single display product should be a complete human space, it must have several display space is: commodity space, such as counters, windows, shelves, platforms, etc.; the second is the service space; the third is the customer space. In the whole display space to mobilize all possible with the factors, in the shape of the design as much as possible to do with the characteristics of the color, lighting, decorative techniques and strive to be original, in the layout of the way to show the display of living and humane, on-site, in the way of visiting to promote the audience hands-on experience, actively participate in the activities to form an interactive, but also in the exhibition area to set up hospitality halls, lounges or gift, send small gifts, brochures and other flexible services. Flexible and diverse services such as brochures, so that the entire display space and the process is complete, so that people feel not to see the goods on display but as a kind of enjoyment.