Promotional mix is divided into four categories
1, advertising promotions.
2. Personnel promotion.
3, business promotion.
4, publicity.
It is recommended to use personnel marketing.
First of all, the advantage of advertisement is its wide range, but disposable medical equipment is not a necessity, there is no need to advertise like shampoo, so the first one is excluded. Business promotion is centered on over-the-counter sales and is unrealistic to implement. So it is excluded. Publicity and reporting, relative to medical devices is relatively passive, it is recommended to use less.
Specific implementation methods can be targeted at the population or organization in need, specifically commissioned sales staff to communicate with them.