Mobile e-commerce, is the use of cell phones, tablet PCs and other wireless terminals for B2B, B2C, C2C or O2O e-commerce activities.
It perfectly combines the Internet, mobile communication technology, short-range communication technology and other information processing technologies, so that people can carry out all kinds of business activities at any time and place, realizing anytime, anywhere, online and offline shopping and trading, completing the online e-payment as well as other trading activities.
Services provided by m-commerce applications:
1. Financial services.
Using m-commerce functions, users can manage their personal finances online anytime, anywhere, verifying personal accounts, paying bills, handling transfers and receiving payment notifications.
Mobile devices can be used to receive a variety of information, including financial news, in real time, both instantly and securely online for trading activities such as stocks.
2. Ticketing activities.
The mobile terminal can be used to book air tickets, bus tickets and other kinds of admission tickets. Mobile Internet helps to facilitate verification of ticket stock, ticket purchase and confirmation.
At the same time, m-commerce allows for payment of ticket fees, as well as the ability to change flights or trips, and to be notified in a timely manner in the event of fare concessions or flight and trip cancellations.
3. Online shopping.
Through m-commerce, users can do online shopping on their mobile terminals.
Including a variety of professional facilities and traditional daily necessities, but also includes catering, flowers and other personalized consumption. With the popularity of smart phones, m-commerce allows users to shop more at their own pace. Mobile ordering and mobile payment allow users to experience the true convenience of m-commerce.
4. Enjoy entertainment.
Mobile e-commerce brings a series of rich entertainment services to users, who can not only listen to music and watch movies from their mobile devices, but also order and download specific programs, play interactive games with others online and participate in betting activities.
5. Online healthcare.
With the help of the mobile Internet, patients can consult and consult with doctors online, eliminating the need for registration and transportation, which greatly facilitates patients who do not need to see a doctor in person.
Expanded:
Mobile e-commerce opportunities for entrepreneurs:
1, personalized market.
Constructing personalized and vertical market segments provides a lot of convenience for people to shop.
For example, if you buy clothes frequently, you will be actively recommended the right size next time. Personalized market will meet people's special needs, is one of the inevitable choice of e-commerce.
2, professional customization.
Targeting specific groups of people for the promotion of products and advertising, bringing new business opportunities.
In the era of mobile e-commerce, if you take advantage of the aggregation effect and achieve accurate coverage, you will gain your own development advantage. In fact, professional customization has always been the key to e-commerce.
3, the coverage of the platform.
For the likes of Taobao, Jingdong, want to achieve full-platform coverage is almost impossible, which at the same time also gives some of the development of the platform for technology-based companies an opportunity to utilize small platforms to carry out local e-commerce.
4, integrated R & D business opportunities.
Now, many developers have a sufficient number of user groups, millions of households, ten million households is not much, and there are many billion.
How to convert general users into physical customers is the core issue of m-commerce.
To develop a one-stop consumption system for users and realize the linked profit model.
For example, when downloading a user's music, other applications related to it can be given, which is likely to lead to multiple consumption after secondary consumption.
Reference:Baidu Encyclopedia-Mobile E-commerce