Shanghai Taomee Internet Technology Co., Ltd (referred to as Taomee), founded in 2007, is China's first virtual community through the online creation of children's educational fun for the leading children's entertainment media company.
Taomee started with the planning, research and development, and operation of children's Internet products, and in 2008 launched Moore's Manor, the country's first online virtual community for children aged 6-14, and successively launched a series of various online and offline products for children and teenagers. Currently, Taomee's online registered users are up to 200 million users.
On March 10, 2014, Taomee promoted Xiao Minglin, General Manager of Taomee's game division, Rey Studio, to Vice President of Taomee, with full responsibility for Taomee's game business research and development operations. Ltd. was founded. In April 2008, Taomee launched the first domestic children's virtual community game "Moore's Manor", and in 2010 won the highest award in the press and publishing industry "*** Publishing Award". After the success of "Moore's Manor", Taomee launched "Sailor Moon", "Kung Fu Pai", "Little Flower Fairy" and many other products. Since 2008, Taomee has licensed "Moore's Manor" and "Sailor Moon" as books. On May 10, 2008, Taomee launched China's first online virtual community for children, Moore Manor. On June 12, 2009, Taomee launched the second children's online virtual community "Sailor Moon". In November 2009, Taomee launched the first comprehensive interactive entertainment platform for children in China, "Taomee.com". In January 2010, Taomi launched the first two-way interactive parent management system "Taomi Mom". In February 2010, Taomi launched "Little Flower Fairy", China's favorite dream park. In July 2010, Taomee launched Kung Fu Pai, China's first virtual kung fu world for children. In 2011, Taomee completed the export of its products to Vietnam, Japan, South Korea, Thailand and other countries. In March 2011, Taomee launched its first cartoon "Moore's Manor". In May 2011, the physical park of Moore's Manor, modeled after the online virtual community, landed in Changzhou Hippodrome Valley. In June 2011, Taomee was successfully listed on the New York Stock Exchange. Launched the first self-produced cartoon "Moore's Manor" based on the maturity of the PC screen, which was successively broadcasted on 95 provincial and municipal TV stations nationwide. In July 2011, Taomee's first domestic animation movie "Sailor Moon" (looking for the Phoenix Beast) created 44 million yuan animation movie box office, and was selected as "2011 National Animation Excellence Project". Company History On July 8, 2011, Taomee launched the new game Sailor Moon 2 (now known as Legend of Joseph). In August 2011, Taomee's "Moore Manor Ice Age" animated movie was released in theaters nationwide. In October 2011, Taomee launched "Moore Manor", "Moore Kart", "Moore Baby", "Run Meow Star" 4 wireless games, and "Taomee Mom" wireless platform. In January 2012, Taomee launched the cartoon "Sailor Moon". In January 2013, Taomee launched "Taomee Dream Academy", the first weekly children's program with an original brand name of "all-platform interaction" in China. In August 2013, Taomee's big movie "Sailor 3: War God Alliance" was released in theaters and achieved nearly 80 million box office results. In February 2014, Taomee launched the cartoon "Little Flower Fairy", which was adapted from one of the most popular girl-themed virtual communities in China, and has been broadcasted on children's channels of many TV stations across the country, kicking off a wave of pink fantasy wind. In July 2014, Taomee launched the movie "Sailor Moon 4: The Battle of the Holy Devil", which earned 62.45 million at the box office. On July 23, 2015, Sailor Moon Movie 5: Rise of the Thunder God was released. After the release of the film, the box office exceeded 12 million yuan on the first day, and the box office result in the first week surged past 40 million yuan. Company Culture Vision: the most popular entertainment company Mission: to create happiness and dreams Values: inject the heart into the pursuit of excellence Spirit: dreams, hard work and happiness Business philosophy: to create unique and wonderful high-quality entertainment content, to create a brand of entertainment that touches the heart Representative products Web games Moore Manor, Sailor Moon, Little Flower Fairy, Kung Fu Faction, Legend of Joseph, Hot-blooded Elf Faction, Moore Warriors Client games, Creation Corps, Vol College, Magic Hatch Mobile Games Moore Manor Moore Baby Operating range Computer hardware and software, computer network software, toys, daily necessities, clothing, shoes and hats, bags and leather goods, household goods, bedding, sporting goods, cosmetics, audio equipment and devices, handicrafts, crafts, gifts, decorations, cultural and office supplies, hardware and electrical appliances, household electrical appliances, automobile parts (except batteries), lamps and lanterns, electronic products, communication materials. Sales, computer network systems within the professional field of technology development, technical advice, technical services, technology transfer, design, production of various types of advertising, wholesale and retail books and newspapers, Internet game publishing, animation design, computer graphic design, production, cultural and artistic exchange planning (except brokerage), e-commerce (not to be engaged in the financial business), the second category of value-added telecommunications services in the information service business (only) Internet information service, excluding news, publishing, education, health care, pharmaceuticals and medical devices, may involve Internet electronic bulletin service). Honors In 2010, we won the "2010 China Internet Culture Innovation" award Some of the trophies and plaques In 2011, we won the "Second China Publishing *** Award for Audio and Video Networks" award In 2011, we won the 10th China Internet Culture Expo award. Won the 10th China Internet Culture Expo "serious games to promote the award" and "China Internet Culture Social Responsibility Award" 2011 "Sailor Moon Movie" won the "China's highest animation award - Golden Dragon Award In 2012, "Sailor Moon Movie" won the "Golden Monkey Award" for animation movies in 2012. In 2012, "Sailor Moon" cartoon won the "Second Most Popular Domestic Cartoon in 2012" by China Animation Association. 2012 "Moore's Manor" cartoon was shortlisted for the 18th "Magnolia" Award 2012 "The First Chinese Culture and Art *** Award - Animation Award" by the Ministry of Culture 2012 Taomee was selected as one of the "Fifth Batch of National Cultural Industry Demonstration Base 2012 Taomee was selected as one of the "National Key Enterprises for Cultural Exports" Being the First to Launch a Children's Exclusive Internet Product Shanghai Taomee Internet Science and Technology Co. The first virtual community product for children aged 5 to 15 in China - "Moore's Manor". Registered users amounted to hundreds of millions of people; then launched the "Sailor Moon", "Little Flower Fairy", "Kung Fu Pai" and other virtual communities for children's products, with 240 million registered users, active users more than 50 million people, in the domestic children's virtual community market monopoly. Taomee's children's virtual community products have won a number of industry awards for their innovative forms and good market performance. With the in-depth development of Taomee in the field of children's Internet, more and more people see the commercial value of this blue ocean. Subverting the traditional cartoon brand development path Compared with the traditional cartoon brand development path starting from TV, Taomee started from the Internet, and then returned to TV, movies, books, toys, etc., exploring a unique cartoon brand route. Taomee's development path: with the brand as the core and the new media Internet as the entry point, Taomee opens up the four screens of computer, TV, movies and mobile terminals, and re-creates the original brand, story and image through different media platforms. Under this model, Taomee successfully launched the "Moore's Manor" and "Sailor Moon" cartoon brands, as the core of the creation of the movie, TV, mobile terminal sets have a good market performance. It can be said, "Moore Manor" and "Sailor" this two with the Internet gene grassroots cartoon brand subverted the public's understanding of the industry.