How about the future of China's mold industry?

Because the manufacturing of products can not be separated from the mold, so the mold enterprise is also inevitable impact. Luo Baihui pointed out that China's mold enterprises to face up to this cold reality, and actively face the current difficulties, calm and cool analysis of the situation, formulate strategies, adjust the structure for the future in the contracting business, production and operation, equipment investment, technological transformation, financing and loans, etc. to quickly make the appropriate adjustments and take positive measures to adapt to the current situation, to tide over the difficulties. 1, pay close attention to industry dynamics, sales situation and policy trends We should pay close attention to the recent introduction of national policies. For example, in order to expand domestic demand, improve life, boost consumption, drive production, and promote stable and rapid economic growth, the state funded 15 billion, the implementation of policy subsidies. Nationwide promotion of "home appliances to the countryside", in addition to this, but also the imminent introduction of "steel and automobile revitalization plan" policy, which is undoubtedly to home appliances, steel and automobile industry to bring the gospel. 2, formed an alliance, professional division of labor, watchdog, *** through difficult times In the current financial crisis under the cold stream, the mold enterprises should be more than ever to strengthen communication and understanding between the time to eliminate barriers, regardless of former grudges, to enhance the industry's internal unity, watchdog, *** through difficult times. Enterprises on the basis of mutual trust, and gradually build a system of integrity, on the basis of mutual benefit, strengthen cooperation, and gradually formed a tactical combination and strategic alliances. Enterprises can undertake business in the name of the alliance, according to the enterprise situation and their respective characteristics, after consultation, the professional division of labor. This can not only avoid vicious competition, reduce internal friction, safeguard the interests of enterprises, but also give full play to the respective advantages of enterprises, so as to make the best use of their strengths and avoid shortcomings. This form of alliance is also conducive to the integration of resources, to achieve **** enjoy, to avoid duplication of investment, reduce investment risk, improve equipment utilization. Of course, some enterprises can also establish "collaborative processing network" form of cooperation. In addition, if possible, on the basis of voluntary merger. 3, strengthen the construction of information technology to achieve modern enterprise management China's mold enterprises are mostly small and medium-sized enterprises, from the workshop or family-type enterprises to grow up, there are still many private enterprises are still workshops, sloppy management mode. This backward management level and means, a serious constraint on the development of enterprises, more unable to adapt to the current highly competitive mold market, especially in the current severe economic situation, must have a rapid response mechanism and resilience, if there is no set of advanced information management system is difficult to achieve. Entrepreneurs should be aware that in today's information age, only through the application of information technology and network technology to help enterprises standardize the management of internal business processes and strengthen the management of suppliers and open up supply channels, minimize the cost of production and purchasing costs, and constantly improve the level of modern enterprise management and operational efficiency, so as to take the initiative in the market to seize the first opportunity. 4, take the road of production, learning and research, enhance the ability of independent innovation in the face of fierce competition in the international market, almost all of the international brand-name enterprises, are backed by their own leading-edge technology fist products and quality services to obtain the initiative, to occupy the market, the key is that they have mastered the core technology of the product. Although we can also be digested, absorbed and borrowed from foreign advanced technology and management experience this way to obtain the core technology, but it is not an easy thing. If we only stay in the low-end molds, rely on low prices to win, which is short-term behavior, can not be sustained, and can not have sustained development momentum. Therefore, we must have independent intellectual property rights and master the core technology, apply for technology patents, to the direction of high-tech development, high technology content of high-end molds, in order to win the market. Enterprises only to enhance independent innovation as the strategic base of development, give full play to the advantages of universities and research institutes, the establishment of enterprise as the main body, market-oriented, combined with the innovation system of production, learning and research, and promote the industrialization of technological innovation results, so as to achieve better economic and social benefits. To this end, the Shenzhen Mould Technology Society to take the lead, joint colleges and universities, research institutes, automotive enterprises, automotive mold enterprises and other units, to take a combination of industry, academia and research methods, breakthroughs, to solve the current key problems in the manufacture of molds and molds, and constantly improve the level of mold technology, accelerate the mold technological innovation. 5, break the boundaries of the industry, adjust the production structure, to adapt to market demand As a result of the financial crisis, many mold enterprises can not receive orders, the start of the work is not enough, and anxious. Entrepreneurs to broaden their horizons, do not focus on their own familiar industry, but should be transferred to other industries, such as aerospace, military, shipbuilding, biological, medical and other currently more red-hot booming industry. Looking for business opportunities, to find their own suitable products, do not shine in the East and the West. In addition, companies should not only a single customer, do not do a single type of mold, as the saying goes, do not hang on a tree. Of course, specialized production certainly has its advantages, molds can do more and more fine, cost reduction, cycle time shortening, in the calm when the days are good, once the risk is easy to capsize. For example, there is a do export integrated packaging mold enterprise, his upstream products enterprise shutdown, he lost orders, resulting in the current business shutdown. Therefore, an entrepreneur should have a sense of security and danger, to do the customer surface should be wide, the industry should be more, the mold type should be more, so that you can diversify the risk, and also can find to adapt to their own products, so that you can improve the enterprise's ability to resist risk. In addition, enterprises can also take the form of mold with production. As we all know that the mold industry is a thin profit industry, enterprise benefit is low, while the social benefit is high. If the enterprise simply do mold, it is difficult to sustainable development. Therefore, enterprises can negotiate business according to their own situation can be considered to mold with production, mold costs can be amortized to the product, so that not only can solve the factory part of the staff work arrangements, improve equipment utilization, and mold maintenance, quality control issues can also be resolved. For the product factory, it just spend money to buy parts, do not have to pay the mold fee, and reduce the intermediate links, to avoid in the production process, due to quality problems produced by the tug of war, shirking and other phenomena. Mold with the form of production so that both sides have a win-win situation. In the current severe economic situation, mold enterprises should take the initiative to strengthen contact and communication with the upstream product factory, familiar with and understand their needs, and actively strive to obtain the mold task. For some of the stronger, technically strong mold enterprises do not just stay in the domestic low-grade mold market, but by virtue of their own advantages, positioning in the high-end molds, and internationally renowned brands of products, so that their competitors are greatly reduced, while obtaining long-term and stable customers and better benefits, and also accelerated the process of localization of imported molds. In addition to undertake domestic joint ventures and foreign-funded enterprises outside the mold, we also need to broaden our horizons, out of the country, looking for new business opportunities. Enterprises can be linked through the Association with the consulates of various countries to contact and communicate with the commercial office, to understand their needs on the mold, to negotiate. Can also be organized by the Association to go abroad to participate in the international famous mold exhibition (such as Hanover, Germany, Frankfurt and some other internationally renowned brand exhibition), publicity and introduction of the image and strength of the enterprise, and on-site negotiation, some enterprises are in the exhibition to get foreign orders. In addition, the enterprise can also be through the network information in a timely manner to understand the needs of foreign enterprises on the mold, through contact and negotiation, sign a contract, which is also an effective way to get foreign orders without leaving the country. In addition, by the financial crisis, some mold enterprises at home and abroad have been shut down and closed down, so that some foreign enterprises in order to pursue lower costs, will look to have considerable strength and price is not high in the Chinese mold market, which is undoubtedly a gospel for the domestic mold enterprises and opportunities. But the mold enterprise to enter the international market, is not easy, to win in the competitive market, the first to win by quality, of course, there are prices, production cycle, after-sales service and many other factors. In the final analysis, enterprises should continue to improve their core competitiveness in order to stand firm and invincible in the changing economic situation. 7, pay attention to the training of people, give full play to the role of talent in the enterprise By the financial crisis, some enterprises due to the contract signed by the cancellation of the task is not enough to reduce production and stop work and other phenomena, as an entrepreneur should be calm and cool analysis of the situation, do not because of temporary difficulties encountered in the current one-sided in order to save money, reduce costs to take a simple layoffs in a negative way, but should take a variety of retention of talent Positive measures to try to stabilize the people, save strength, to prevent the loss of talent, and save up for the economic rebound. In addition enterprises, should also seize the time in this production of free time, the staff training, practice good internal skills, improve the quality of staff, in order to fight again. Every visionary entrepreneurs are soberly aware that the prosperity of an enterprise, sustainable development are inseparable from high-quality talent. In the end, the market competition is the competition for talent, how to attract talent, retain talent, use talent, cultivate talent is the concern of our entrepreneurs, do not easily in this financial crisis will be the loss of talent. And should be proactive in identifying talent for the future economic situation, production and development of reserves of talent. 8, to help small and medium-sized enterprises to solve the problem of difficult loans Due to the current severe economic situation, some small and medium-sized enterprises in general business is not enough to reduce the prepayment, accounts receivable increased, the return of funds difficult to return to the problem of shortage of funds more and more apparent, affecting the normal production of enterprises. The Association is also helping SMEs to solve the problem of loans, and strive to get the cooperation and support of the government and banks. In addition, enterprises should broaden their horizons, take the initiative, facing the emerging international markets, open up new business areas, looking for business opportunities in the crisis, this time in the financial crisis caused by the loss is reduced to a minimum, with a positive attitude, to meet the economic rebound.