What are the tips for writing soft copy in the medical industry? Teach you where medical beauty copywriting should start!

Today, some of the medical beauty industry to organize the promotion of soft thinking skills, mainly for the entry time is not too long technology. I dig through the analysis of customer sources, the actual operation, two general direction, four specific landing method to tell the medical beauty industry promotion ideas. Although the medical industry in the Internet competition is very large, but I believe that as long as there is patience to look for the missing demand points, perfect peers in the promotion, is able to break through some of the limitations. Medical beauty industry soft creation skills is what, the following we briefly analyze. 1. content-rich display form, for different groups of people current situation: after a period of time writing, editors are prone to weak thinking, especially when they do not know how to start writing. They are faced with the same types of articles every day, and they can't come up with new topics if they break out of their writing. Suggestion for adjustment: There are many ways to write articles, but we often get used to the collaborative approach of writing claims, which seems to be a journalistic format. For editors, I ask them to get into the habit of reading news and newspapers every day. In addition to broadening your thinking and learning about various writing methods, you can also incorporate popular events into your writing. 2. Editors, you're more than just a mere editor Status quo: Many editors see themselves as writing tools, and find this simple task so tedious and boring. Suggestion for adjustment: When I train editors, I tell them that the editing you need to do is to express our reality in different forms so that the audience can understand what you're saying and what you're doing. It's like you're talking about stand-up comedy. Through your written expression, other people's brains can visualize relevant scenes, people and events. This is your basic skill. At another level of editing, you need to be a planner or compare yourself to a salesperson. How to vividly introduce him to our business, build trust, and then sell your product. So, editor, you are not only a pure editor, but also a good sales manager. For editors, remember: "The highest level of editing is marketing." And your contribution to the performance is essential.3. Real and reliable cases improve the readability and credibility of the article Nowadays, more cases are basically a simple description with a picture tweaking advice: case reports need to reflect a few core elements: time, place, identity, age, medical history, diagnosis, treatment plan, treating doctor and rehabilitation. Therefore, this was my request so that it could be a true reflection of the situation in XX hospital, rather than a simple one-sentence summary. By generating buzz about softwriting works to increase customer favorability, so that you can do a better job of promoting your products, how to generate classic softwriting cases and so on. To combine their own situation, the enterprise brand for certain analysis and adjustment, to ensure that the long-term operation of the soft documents. The purpose of many enterprises to publish soft documents is to enhance the brand image of the enterprise, in the enterprise network is more of a tool to enhance the brand, rather than the product. Want to know more about the soft marketing dry goods, please pay attention to the official website, welcome to your consultation.