China's current Advertising Law is since October 27, 1994 published, February 1, 1995 implementation. So far, it has played an important role in regulating advertising business behavior, maintaining the advertising market order and protecting the legitimate rights and interests of consumers.
I. What are the penalties for using banned words in the advertising law
If you use banned words in the advertising law, you will be fined.
Two, what is the protection of the advertising law for minors
The advertising law stipulates that minors under the age of ten shall not be utilized as advertising spokespersons. Advertising activities shall not be carried out in primary and secondary schools and kindergartens, and no advertisements shall be published or disguised using teaching materials, teaching aids, exercise books, stationery, teaching aids, school uniforms and school buses for primary and secondary school pupils and young children, with the exception of public welfare advertisements.
Advertisements for medical treatment, medicines, health food, medical devices, cosmetics, alcohol and beauty care, as well as advertisements for online games that are not conducive to the physical and mental health of minors, shall not be published on mass media targeting minors.
Advertisements for goods or services for minors under the age of 14 shall not contain any content that:
(1) persuades them to ask their parents to buy the advertised goods or services;
(2) may trigger them to imitate unsafe behavior.
One of the following acts, the administrative department for industry and commerce ordered to stop publishing advertisements, the advertiser shall be sentenced to a fine of more than 200,000 yuan to less than one million yuan, the circumstances are serious, and can be revoked business license, by the advertisement review authority to revoke the approval of the advertisement review documents, and will not be admitted to apply for advertisement review within one year; for the advertisement operator, advertisement publisher, the administrative department for industry and commerce confiscated Advertising costs, impose a fine of 200,000 yuan or more than one million yuan, the circumstances are serious, and may revoke the business license, revocation of registration documents for the release of advertisements:
(6) violation of the provisions of the first paragraph of Article 40 of this Law, in the mass media for minors to publish medical care, pharmaceuticals, health food, medical equipment, cosmetics, alcohol, beauty advertisements, as well as advertisements for online games that are not conducive to the physical and mental health of minors. (c) Advertisements for online games that are not conducive to the physical and mental health of minors.
Legal Objective:Article 58 of the Advertising Law of the People's Republic of China shall order the market supervision and administration department to stop publishing advertisements, order the advertiser to eliminate the influence within the corresponding scope, and impose a fine of not less than double and not more than triple of the advertisement cost, and if the advertisement cost is incalculable or is obviously on the low side, impose a fine of not less than 100,000 and not more than 200,000 yuan; If the circumstances are serious, the owner shall be fined at least three times and not more than five times the cost of the advertisement, and if the cost of the advertisement cannot be calculated or is obviously low, the owner shall be fined at least two hundred thousand yuan and not more than one million yuan, and the business license may be revoked, and the advertisement reviewing authority shall revoke the advertisement reviewing and approving documents, and shall not accept the application for reviewing advertisement for a period of one year: (1) Violation of the provisions of Article 16 of this Law in publishing advertisements of medical treatment, medicine and medical equipment; (2) (B) violation of the provisions of Article 17 of this Law, in the advertisements related to the therapeutic function of disease, as well as the use of medical terminology or easy to make the promotion of goods and medicines, medical devices confused with the terminology; (C) violation of the provisions of Article 18 of this Law, the release of health food advertisements.