Question 2: analyze an industry should be analyzed from what place Personal advice, for reference only, *** with the study:
1, first of all, we must look at how long the industry has been in existence
2, to see how many people in a region to do this
3, ask the consumer's understanding and acceptance of this
4, National policy (for example, the country is now phasing out incandescent lamps, who still vigorously go to promote)
5, whether it can always continue (can be passed on to the family)
6, the proportion of investment and return, how risky
7, the most important thing is: whether they want to go into business in the end, and how strong the desire is.
Question 3: How to analyze the prospects for the development of an industry or product The main line of industry analysis is generally based on time as a parameter, that is, chronological event analysis. Simply put, it is the history of the industry, the current state of the industry, the future of the industry.
First, the history of the industry
1, about the development of the industry;
2, highlighting the industry's development of the "inflection point";
3, revealing the root cause of the "inflection point";
4, to seek the law of industry development;
Second, the current state of the industry
1, the current state, such as industry scale, brand pattern, consumer awareness, etc.;
2, the industry pattern analysis is generally used in the "Porter's Five Forces Model";
3, the brand competition situation is generally used in the "SWOT". "SWOT" model;
4, the industry's development potential is generally used "Poston Matrix"
5, the industry's current focus on the issue;
6, to provide macro-level solutions;
Third, the future of the industry
1, compared with the law of development of the industry, to determine the industry's current "position";
2, predict the industry's future "inflection point";
3, to provide a response to the future inflection point changes in the industry The solution
Problem 4: How to study an industry But anyone who has studied the financial economy a little bit knows that, from a fundamental point of view, the industry industry analysis is one of the indispensable links, especially those who are used to the so-called top-down analysts is even more so. In detail, the industry's development history, the industry's current situation, the industry chain, the industry's competitive situation and so on, these contents are to be included, and finally coupled with the analysis of some of the leading typical companies in the industry, you can come up with a few dozens of pages more than hundreds of pages, charts and graphs, logical reasoning is very tight, the structure of the very complete masterpiece out. Careful industry researchers whether to find an interesting phenomenon: obviously through the practice of the Western world for hundreds of years and economists continue to refine the classics of economics left as the basis for analysis and research out of the industry industry development trend is hard in China will not run in accordance with such a trend, or just deal with it on the surface and dragging their feet in practice, if we follow such industry research to do! Industrial investment, I am afraid that eight out of ten is going to be a problem. The reason, according to the author's own industry industry research experience for many years, the main reason is that the western industry industry research paradigm is more based on the assumption that the free market economy is running well, it emphasizes the market through the composition of the market itself, the various subjects involved in science and technology, business models, and other innovations under the elimination of the best and the worst, and finally make the high-quality resources automatically match with high-quality subjects, so that the overall economic cake will continue to be made. In general, the economic cake will be enlarged and made more solid, increasing social welfare and promoting social progress. But this logic does not work in China. China's economic development is closely related to the *** policy, and the formulation and introduction of its policy is largely for the "excessive power" of the powerful elite and rich businessmen. As an aside, the other day, when we talked about the incident of a rich kid driving a car and hitting a person in Hangzhou, we heard a memorable remark: *** is an organization that speaks for the poor and works for the rich. This kind of interest pattern of economic development is linked with political policies, a kind of interest pattern that serves the very few by exploiting the majority, a kind of "political economy" in the typical sense, an economic pattern that makes the cake bigger while emphasizing on distributing the majority of the cake to the very few, which is very different from that of the western free-market economy. The market economy is very different from the Western free market economy. Figure out the core source of influence on the direction of the development of China's industry industry, naturally, our question returns to the title of the text: "In China, the industry industry how to study?" Methods are two: First, the cities in the provincial capitals to set up offices, provinces and cities in Beijing to set up offices is no longer news, even multinational corporations and some of the size of the private sector has also been in the provincial capitals to set up camp, so that these places to build up the Chinese characteristics of the "headquarters economy", in fact, for the characteristics of China's "intelligence office, public relations office". "The main purpose is to grasp the *** policy before others, and even influence the policy formulation. Therefore, the first method is also very clear, try to get close to the "policy center", to obtain the policy advantage. This method is suitable for the rich and powerful class, they are very few, and the policy center of the relationship is extraordinary, ordinary people are not easy to apply. Second, the next method to be said is a kind of interest analysis method, the author feels that this method to give a "stabilize the country" method may be more appropriate, of course, after reading this article has a better idea of the readers please do not hesitate to give advice. The author's "stabilize the river and the mountain" method, is to industry industry research analysts stand in the political stability of social unity from the perspective of the focus of the current social conflicts, to analyze and judge the power of the *** policy makers in order to stabilize the country and had to do some things, which formed a number of related industries industry trend judgment. The logic of this analysis is more, I think the most important one of the main line is: political stability depends on employment stability (there is also an inflation within the affordable range), employment depends on economic development, economic development depends on the so-called Troika. The analysts put exports and fixed asset investment two horses to keep an eye on the good, now we can say that by improving security, improve the distribution mechanism (loud thunder, little rain, if the economy is rapidly improving, do not expect) and other methods to stimulate domestic demand are forced to do, as for the issuance of consumer vouchers, to engage in the financial and consumer loans and so on are just the powers that be are extremely reluctant to spit out the interests of the ordinary people to stimulate their own domestic demand in order to achieve stability! The *** intention of the rivers and mountains only. Adhering to this kind of analytical thinking, readers think that the house price will still be like the previous ten years like crazy rise? Can the medical system not be reformed? Can gasoline go up just like that? Distribution system should also come to the time to move the real, right? Writing may carry some emotions, but the author ultimately want to explain the point ...... >>
Question 5: How to analyze the industry Reproduced the following information for reference
Analysis of Porter's Five Forces Model
According to the famous American strategic management scholars Michael? Porter (Michael E. Porter), in an industry, there are five basic competitive forces, namely, potential entrants, substitutes, buyers, suppliers, and the industry's existing competitors against each other.
(1) Barriers to Entry
Structural Barriers
- Economies of scale
- Product differentiation
- Need for capital
- Switching costs
- Distribution channels
- Advantages unrelated to economies of scale
- *** Policies
Behavioral barriers
- Possible retaliation for entering the other's field
Exit barriers
- High specialization in fixed assets
- Excessive exit costs
- Synergy closeness
- Emotional barriers
- *** and social Limitations of *** and society
(2) Competition among existing firms in the same industry
Reasons for competition:
Numerous or evenly matched competitors in the industry
High fixed or inventory costs
Lack of product differentiation, low switching costs for the user
Substantial increase in production capacity
Slow growth in the industry Changes in management style
- Changes in corporate strategy
(3) Threat of substitutes
Substitutes are products that perform the same or similar functions as the industry's products. products. Including direct substitutes, indirect substitutes. In the field of high technology, substitution is often the main competition faced by enterprises.
The main factors of pressure from substitutes:
(1) the profitability of substitutes;
(2) the business strategy of substitutes' producers;
(3) the switching cost of the buyer: the price that the customer pays for switching from the original product to the substitute product. The higher the switching cost, the more it can slow down the substitution process.
(4) Bargaining power of the buyer
Pressure from the buyer depends on the following factors:
Concentration of the buyer
Share of the product in the buyer's costs
Standardization of the product in the industry
Switching cost
Profitability of the buyer
Likelihood of backward integration of buyers
Likelihood of forward integration of the industry
Degree of influence of the industry's products on the quality of the buyer's products
Information possessed by the buyer
(5) Bargaining power of suppliers
Bargaining power of suppliers depends on the following factors:
Degree of concentration of suppliers and degree of concentration in the industry
Degree of substitutability of the supply
Importance of the industry to the supplier
Importance of the supply to the industry's production
Characteristics of the supply and transformation costs
Likelihood of forward integration of the supplier
Likelihood of backward integration of the firms within the industry
Information The industry analysis report should not be a list of data or information, but should be focused on the purpose of the analysis and the conclusions of the analysis. In the final written report need to give the following conclusions:
1, the future growth of the industry has investment value.
2, the industry's leading companies are which.
3, the competition in the industry to achieve what are the key factors beyond the competitors.
4. Whether companies in the industry can go to the capital market or there are opportunities for mergers and acquisitions.
Question 6: How to analyze a company 1, the company's background information
1) identify the industry to which the company belongs, positioning the company in the industry in the low (whether it is a leader or advantageous enterprises);
2) analyze the degree of competition in the industry, to determine the likelihood of the company to win in the competition and the core strengths;
3) analyze the main composition, to find out The percentage of each piece of business and gross profit situation, to determine whether the company has to do a large piece of business or to enhance the gross profit of the strong factors;
2, the market value of the situation
The current size of the company's market capitalization, and the same industry with the main industry to make a side-by-side comparison of other companies, to see whether there is room for growth;
3, the financial study
1) Gross margin: gross margin in the industry position, whether or not it is improving year by year;
3, financial study
1) Gross margin: gross margin in the industry location. Whether year after year in the promotion;
2) net interest rate: net interest rate in similar companies in the high and low, the degree of impact of the three expenses on net profit;
3) net operating cash flow: whether year after year in the promotion, whether significantly lower than the net profit or even negative, whether it suggests that there is a danger;
4) the main business income: whether to show year after year to improve the year-on-year increase in the rate of change;
5) net profit: whether to show year-on-year improvement, year-on-year changes in how much increase;
6) ROE: how high or low, whether year-on-year improvement. Focus on analyzing the ROE to improve the impact of those factors: is the net profit margin improvement, asset turnover improvement or the role of debt leverage.
7) Dividends: how is the history of dividends, whether there is a tradition of high dividends, and thus verify the authenticity of the growth and the integrity of the management;
4. Problems of the company
Focusing on analyzing the company's possible future problems and challenges, as well as encountered probable dangers.
5, the future point of view
The main examination of the company in the future what are the major issues may be significant opportunities for the company's development and profitability enhancement;
6, the margin of safety
Analyze the current PB, PE, and prejudge the future growth rate situation, try to judge the margin of safety.
Question 7: How to y analyze the needs of customers in an industry 1, first of all, we must circle a clear customer base only a clear customer base can allow us to study it well 2, learn to use the language of the customer to portray the product 3, learn to understand the multiple identities of the customer 4, understand the values of the customer 5, understand the deep psychological needs behind the customer's needs 6, like the customer experience, like the customer perceive Their life world 1) look like customers 2) use like customers 3) think like customers
We use the Baidu index tool to query the recent customer demand, open the Baidu index to enter the keywords we need to query, we can see that the different words have different indices, indicating that the size of the user's search volume for them, which also means that the degree of difficulty of our ranking!
We look at the word "agency bookkeeping". The overall index of 915, but the mobile index accounted for 400, which means what? What we should do is worth thinking about
And then look at the demand mapping, for different words to extend out of the customer needs are different, but these are the words we need to do, so how should we layout?
Also look at the public opinion insight map, for different long-tail words extended out of the customer demand
In looking at where the customer base is mainly
Question 8: How to look at and analyze the prospects and future of an industry? The industry outlook is either positive or negative
Due to the implementation of the national total regulation policy, as well as the implementation of the work of preventing new duplication of construction and elimination of backward production capacity, it is expected that in the second half of the year, the iron and steel, coal, machinery, petrochemical and other industries will continue to grow steadily, but the basis for growth is not solid. In the second half of the year, the real estate industry is likely to maintain a faster growth momentum, and the transportation and automobile industries will also maintain a better growth trend. Electronic industry, wholesale and retail trade, postal and communications services, electricity, home appliances, pharmaceutical industry, tourism will continue to be in the growth of the falling trend, the textile industry due to the export outlook is not optimistic, the growth of the year will not be satisfactory.
Steel in the second half of the supply and demand situation will not fundamentally change. However, due to the low level of production growth faster than the demand growth, will make the price gradually decline, the annual growth in sales revenue of the steel industry enterprises will be lower than the growth rate of production, output value.
Coal supply and demand to the direction of tightening, the coal market outlook is better. It is expected that the annual coal production will reach 960 million tons, the second half of the coal stockpiles continue to decline, prices are basically stable. Domestic coal consumption will reach 930 million tons, exports remain strong, the annual export will exceed 65 million tons.
Mechanical second half of the production growth rate of about 15%. Among them, the machine tool industry can be expected in both quality and quantity have made great progress. Instrumentation industry slowed down in the second half of the growth rate; electrical appliances, power transmission equipment demand trend; engineering machinery, petrochemical machinery, heavy mining machinery to continue to maintain high growth; agricultural machinery market situation is not optimistic.
Petroleum and petrochemicals are expected to the annual domestic market consumption of refined oil products of about 116 million tons, to reach the lower limit of the target set at the beginning of the year; the annual crude oil processing volume reached about 202 million tons, basically the same as the previous year, than the beginning of the year the target is reduced by about 13 million tons. Chemical industry, by the United States, Japan, Southeast Asian countries, the impact of the economic downturn, soda ash, caustic soda export difficulties, coupled with the serious domestic supply exceeds demand, is expected to "two alkali" market will further decline.
The automobile market will gradually pick up in the third quarter, the second half of the automobile industry to continue to maintain a high growth momentum, the annual automobile production is expected to be about 2.35 million units.
Real estate is expected to maintain the momentum of faster growth in the third quarter. The construction industry will operate in a stable situation, the value added of the construction industry and the economic benefits of enterprises continue to improve.
Pharmaceuticals in the second half of the growth momentum, especially the benefits may be reduced. This year's expected goal is: industrial value added over the previous year, an increase of 16%; industrial enterprise profit growth of 16%; commercial sales growth of 8%; export growth of 15%.
Question 9: How to quickly understand an industry, and access to data, preliminary analysis and research In recent years, the United States released the relevant data analysis, the highest-paid, the most popular industry, there is the IT industry. the IT industry is increasingly rising, the technology is also more and more people to master, and often the most valued skills are: data analysis, risk management, robotics, information security, network technology. Technology. Data analytics ranked number one most favored. Receiving such a signal, there must be a lot of non-professionals also want to become a data analyst, how to become a data analyst quickly? The following skills allow you to do more with less.
Skill 1: Understand the database.
Still think you have to deal with text data? Once you're in the field, you'll find that almost everything is stored in databases such as MySQL, Postgres, CouchDB, MongoDB, Cassandra, etc. Understanding and being able to work with databases is essential. Understanding databases and being able to use it proficiently will be a foundational competency.
Skill 2: Master data organization, visualization and report creation.
Data organization is to convert raw data into a convenient and practical format, practical tools are DataWrangler and R. Data visualization is to create and study the visual representation of the data, practical tools are ggvis, D3, vega. data reporting is to produce reports on data analysis and results. It is also a follow up of data analyst. This skill is the main skill to be a data analyst. You can help yourself to learn to analyze quickly with the help of new software. Such as Big Data Magic Mirror - the first free big data visual analysis tool visual analysis software ("Magic Mirror") can meet the needs of enterprises, but also to adapt to the needs of individuals, is to carry out data analysis of a new and accurate product.
Skill 3: know the design
Speaking of being able to produce report results, we have to talk about the design of the chart. In the use of charts to express the views of data analysts, know how to design a direct impact on the choice of graphics, layout design, color matching, etc., only to master the design principles in order to make the results at a glance. Otherwise, the chart is cluttered, the data analysis content can not be well presented, and the results of the analysis can not be effectively communicated.
Skill 4: several professional skills
Statistics skills - statistics is the basis of data analysis, mastering the basic knowledge of statistics is the basic skills of data analysts. From data collection, sampling to the specific analysis of the validation of the exploration and prediction are used in statistics.
Sociological skills - from the socialization point of view, people have social nature, receiving the influence of group psychology. Data analysts do not have basic sociological skills, it is difficult to make a reasonable explanation of market phenomena.
In addition, it is also desirable to know financial management knowledge and psychological profile. These will make the process of doing data analysis easier for you.
Skill #5: Enhance your personal skills.
Having a product to present the data in also requires basic analyst skills. First of all, to understand the logic behind the model, can not simply look in the model, but to be put into the context of the entire project to see. It is important to understand the information in the data and form a holistic system so that the details can be done well. Also, care and patience are essential when working with data.
Skill 6: Stay close to the data culture at all times
With the basic ability to analyze data, you are still afraid of not being professional enough? Why don't you fill your life with the atmosphere of data analysis? Try to go to the data analysis of the forum to see more, more browse the website of the big data knowledge, so that they are all the time in progress, still afraid of not learning data analysis?
With these skills, and then go to do data analysis, data will be in your hands to become more intimate, do data analysis will be more simple and more convenient, speed into a data analyst is no longer far away.
Question 10: How to do industry analysis No matter what your company operates, you must understand the industry and its competitive situation. Industry and competitive analysis is a strategic assessment of important aspects of a company's business ecosystem. Industries differ significantly from one another in the following areas: economic characteristics, competitive environment, and future profit prospects. Changes in the economic characteristics of an industry depend on a variety of factors: the industry's total demand and market growth rate, the rate of technological change, the geographic boundaries of that market (regional? nationwide?) the number and size of buyers and sellers, whether the seller's product or service is uniform or highly differentiated? The extent to which economies of scale affect costs, and the type of distribution channels used to reach buyers; industries also differ in the competitive emphasis placed on price, product quality, performance characteristics, service, advertising and promotion, and new product innovations; in some industries price competition dominates, while in others the heart of the competition may be centered on quality, or on product performance, or on brand image and brand name. In other industries, competition may be centered on quality, or on product performance, or on brand image and reputation. An industry's economic characteristics and competitive environment and their trends often determine the industry's future profit prospects, for those unattractive industry, the best companies are difficult to obtain satisfactory profits; on the contrary, quite attractive industry, the small and weak companies can also achieve good operating results. What are the most important economic characteristics of industries? Because industries differ greatly in their characteristics and structure, industry and competitive analysis must begin with a holistic view of the most important economic characteristics of the industry. l Market size: small markets generally do not attract large or new competitors; large markets are often of interest to firms that wish to establish a strong competitive position in an attractive market. l Scope of the competitive struggle: is the market local, regional or national? Is it regional or national? l Market growth rate: fast-growing markets encourage other firms to enter; slow-growing markets intensify competition and drive out weak competitors. l Where is the industry currently in its growth cycle: is it in the initial development stage, fast-growing stage, mature stage, stagnant stage, or declining stage? l Number of competing firms and their relative sizes: is the industry segmented by a large number of small firms or monopolized by a few large firms? l The number and relative size of buyers; l What is the degree of forward or backward integration in the overall supply chain? Because competitive and cost differences often arise between fully integrated, partially integrated, and non-integrated firms; l The types of distribution channels to reach buyers; l The rate of innovation in product manufacturing processes and technological change in new products; l Whether competitors' products and services are strongly, weakly, homogeneously, or non-differentiated? l Whether firms in the industry can achieve economies of scale in purchasing, manufacturing, transportation, marketing, or advertising? l Whether firms in the industry can achieve economies of scale in purchasing, manufacturing, transportation, marketing, or advertising? l Whether firms in the industry can achieve economies of scale in purchasing, manufacturing, or marketing? l Are certain activities in the industry characterized by learning and experience effects that result in unit costs decreasing as cumulative output increases? l Does the level of capacity utilization determine to a large extent whether a firm is able to achieve cost productivity? This is because overproduction tends to lower prices and profitability, while scarcity raises prices and profitability. l Necessary resources and the difficulty of entering and exiting the market: high barriers tend to protect the position and profitability of incumbent firms, while low barriers make the industry susceptible to incursion by new entrants. l Is the industry's profitability above average or below average? Highly profitable industries attract new entrants, and a depressed industry environment tends to accelerate the exit of competitors. l What is the competitive structure of the industry? How strong are the various competitive forces? Harvard Business School's Michael? Prof. Porter classifies the competitive forces in an industry into five categories. This is a very useful tool, you can use it to systematically analyze the main competitive pressures in the market, to determine the strength of each competitive pressure. 1. Competition between competing vendors: competition between vendors is the most powerful of the five forces. They usually go to great lengths to win market position and market share. In some industries, the core of competition is price; in some industries, price competition is weak, and competition centers on product or service features, new product innovations, quality and durability, warranty, after-sales service, and brand image. Competition may be friendly or deadly, depending entirely on the frequency and aggressiveness of actions taken by firms in the industry that threaten the profitability levels of their competitors. Generally, competing vendors in the industry are adept at adding new features to their products to increase their attractiveness to customers, while at the same time not relenting in their efforts to exploit the market weaknesses of other competitors. Competition among competing vendors is a dynamic and not ...... >>