Category: Medical Health >> Internal Medicine
Question Description:
Is there any difference between men and women in tonifying the kidney? Why do many materials say that tonifying the kidney is aphrodisiac, and those who tonify the kidney Can women eat aphrodisiac recipes? Can women nourish their kidneys by eating it?
Analysis:
Some dietary treatments can be used by both men and women;
The ocean is rich in products, including many supplements for our men. In addition to fish and shrimp, there are also Anyone who participates in oysters can become a part of the nourishment. But please note that oysters are rich in cholesterol and should be used with caution by those with high blood pressure.
Sea cucumber porridge
Ingredients: appropriate amount of sea cucumber, 100 grams of stem rice or glutinous rice.
Preparation method: Soak the sea cucumber, cut it open and wash it clean. Slice and cook until mashed and cooked with rice to make porridge.
Function: Nourishing kidney, nourishing essence and nourishing blood. It is effective for semen and blood deficiency, physical weakness, sexual dysfunction, spermatorrhea, kidney deficiency and frequent urination.
Puzzle stewed fish maw
Ingredients: 10 grams of Puzzle seeds, 19 grams of Morinda officinalis, 10 grams of wolfberry, 75 grams of fish maw, 2 slices of ginger, 2 red dates (remove the core), a little salt.
Preparation method: Soak the fish maw in advance, cut it into pieces, and set aside. Put the washed Yizhiren, Morinda officinalis, wolfberry, ginger, red dates and fish maw into a stew pot, add an appropriate amount of water, cover the stew pot, put it into the pot, cover it with water and warm it. After simmering for 5 hours, take it out and add salt to taste.
Function: Mainly used to treat kidney deficiency, waist and knee pain, weakness of legs and feet, frequent degeneration or long purgation, residual drainage after drowning, spermatorrhea, premature ejaculation and other diseases.
Fried oyster cake
Ingredients: 500 grams of fresh oyster meat, 80 grams of soy flour, 1 egg, 15 grams of green garlic sprouts, 100 grams of cooking oil, refined salt, soy sauce, pepper Appropriate amount of powder.
Preparation method:
(1) Add water to soybean flour and mix with pulp, add salt and minced garlic sprouts, pour it on the oyster meat, and mix well.
(2) Heat the lard in a pan, spread the oyster paste evenly on the bottom of the pan, crack in 1 egg, spread it evenly on the oysters, and wait for the lower layer of the oyster paste to become crispy. Flip, add appropriate amount of lard, fry on both sides, add soy sauce, pepper, etc. and serve.
Function: Yiyang and nourishing the kidneys
Sea cucumber and pigeon egg soup
Ingredients: 20 grams of Cistanche deserticola, 150 grams of sea cucumber, 4 red dates (pitted), 12 pigeon eggs , a little salt.
Preparation method:
(1) Soak the sea cucumber with water in advance, remove the internal organs and inner wall membrane, and wash it with water for later use.
(2) Put the pigeon eggs into a pot of water, cook them, take them out, soak them in cold water, peel off the shells, and set aside.
(3) Wash the Cistanche deserticola with clean water, cut into slices and set aside.
(4) Wash four red dates with clean water, drink them and set aside.
(5) Put all the above ingredients into a clay pot together, add an appropriate amount of water, simmer over medium heat for 3 hours, and add a little salt to taste.
Function: It is effective in treating deficiency of semen and blood, consumptive fatigue, impotence, nocturnal emission, etc.
Braised leeks with black oysters
[Eat leeks to nourish the kidneys and strengthen yang]
Ingredients: 30 grams of oysters (clam meat can also be used instead), 60 grams of leeks, salt a little.
Preparation method:
(1) Soak the oysters in warm water, wash and cut the leeks into sections.
(2) Put the leeks and oysters into the pot together, add an appropriate amount of water, simmer over the fire until cooked, season and serve.
Efficacy: Nourishing yin and strengthening yang. Shrimp - Shrimp is delicious and has high nutritional and medicinal properties. Traditional Chinese medicine believes that it tastes sweet, salty, and is warm in nature, and has the functions of strengthening yang, nourishing kidneys, replenishing essence, and promoting lactation. Anyone who has been ill for a long time and is weak, short of breath, weak, and has no desire to eat can use it as a nourishing food. People often eat shrimp, which has the effect of strengthening the body.
Mussels - Mussels are also known as pearl vegetables and shell vegetables. Rich in protein, iodine, B vitamins, zinc, iron, calcium, phosphorus, etc. It is salty in taste and warm in nature, and has the effects of warming the kidneys and strengthening essence, replenishing qi and replenishing qi. It is suitable for men's sexual dysfunction, spermatorrhea, impotence, sexual intercourse, diabetes and other symptoms. Men's regular consumption can strengthen their bodies and enhance their sexual function.
Loach - Loach contains high-quality protein, fat, vitamin A, vitamin B1, niacin, iron, phosphorus, calcium, etc. It is sweet in taste and neutral in nature, and has the effects of nourishing qi, nourishing kidneys and promoting essence. It has a good effect on regulating sexual function. Loach contains a special protein that promotes cell formation. Adult men often eat loach to nourish and strengthen their body.
Donkey meat - as the saying goes: "Goose meat in the sky, donkey meat on the ground." Donkey meat is delicious and is a high-protein, low-fat, low-cholesterol meat. Traditional Chinese medicine believes that donkey meat is sweet and cool in nature and has the effects of nourishing qi and blood, nourishing yin and strengthening yang, calming the nerves and removing troubles. Donkey kidney, sweet in taste and warm in nature, is beneficial to the kidneys, strengthens yang, strengthens muscles and bones. It can treat impotence, soreness and weakness of waist and knees.
Oysters - Oysters are also called oyster clams and oysters. It is rich in zinc, iron, phosphorus, calcium, high-quality protein, sugar and other vitamins. It tastes salty and is slightly cold in nature. It has the effects of nourishing yin and subduing yang, nourishing kidney and astringing essence. Men who regularly eat oysters can improve their sexual function and sexual quality. It has a good effect on men's spermatorrhea, fatigue, impotence due to kidney deficiency, etc.
Quail - Quail As the saying goes, "If you want to eat birds, you have to count quails." Quail meat is tender and fragrant, fragrant but not greasy, and has always been classified as a top-quality wild bird. Quail meat is not only delicious and nutritious, but also contains a variety of inorganic salts, lecithin, hormones and a variety of essential amino acids. Quail meat and eggs are good tonics and have a tonic and strengthening effect. Traditional Chinese medicine believes that quail meat can "tonify the five internal organs, replenish essence and blood, warm the kidneys and help yang". Men who eat quail regularly can enhance sexual function, increase strength, and strengthen muscles and bones.
Eggs - Eggs are the nutritional carrier of human sexual function and the best "reducing agent" for restoring vitality after sexual intercourse. A few days before the wedding, Chinese people mainly cook eggs with green onions to ensure a happy wedding night. Indian doctors suggest that couples should drink rice porridge cooked with eggs, milk and honey before having sex. There is also a folk custom in our country of frying eggs for wedding dinner. Newlyweds have frequent sex and consume a lot of physical energy. Egg supplementation can help quickly restore physical strength.
Snake meat - In recent years, eating snake meat has become a fashion. When two snakes mate, it will last for a long time (up to 6 to 24 hours for vipers). Eating snake meat can effectively prolong the sexual life.
Pigeon meat - White pigeons have very strong fecundity and extremely strong sexual intercourse, and the male and female mate very frequently. This is due to the particularly strong secretion of sex hormones in white pigeons, so people use white pigeons as a source of support. It is a wonderful product for strengthening Yang Qi and is believed to have the effect of replenishing kidney Qi and strengthening sexual function. The efficacy of white pigeon eggs is better than that of white pigeon meat. It is determined that white pigeon eggs are the same as white pigeon meat. They are rich in protein, vitamins, iron and other ingredients, and their nutritional value is very high. The following dietary remedies have good effects on strengthening the essence and nourishing the kidneys.
(1) Take half a white pigeon meat, 10 grams of Morinda officinalis, 10 grams of Chinese yam, and 10 grams of wolfberry, stew it, drink the soup and eat the meat. Or use the medicine with a pigeon. If you feel dry after taking it, you can also stew the pigeon with an appropriate amount of white fungus, which will nourish the medicine without drying it out.
(2) Or take 2 white pigeon eggs, 10 grams of wolfberry, 5 grams of longan meat, boil the white pigeon eggs and take it. You can add a little rock sugar when eating. If you don’t like sweet food, you can add Season with a little salt and can also be used to introduce medicine into the kidneys.
Dog meat - Dog meat is sweet, salty and warm in nature. It has the functions of benefiting the spleen and stomach, nourishing and aphrodisiac. "Compendium of Materia Medica" records that dog meat has the effects of "calming the five internal organs, replenishing qi and lightening the body, nourishing the kidneys and stomach. Warming the waist and knees, strengthening the body, replenishing the five types of fatigue and seven injuries, and replenishing the blood vessels." Burning dog meat with black beans, eating the meat and drinking the soup can treat impotence and premature ejaculation. Cooked dog meat with simmered ginger can warm the kidneys and strengthen yang, dispel cold and relieve pain. Dog meat is warm in nature, and eating too much can cause internal heat. Those with heat ulcers and those with excessive yang and fire should not eat it.
Leeks - Leeks are also called qiyangcao, lazy cabbage, longevity leek, flat cabbage, etc. Many famous poets in ancient my country have mentioned leeks in their poems, such as "The night rain cuts the spring leeks, and the new cooking room has yellow beams" by the Tang Dynasty poet Du Fu; the Song Dynasty poet Su Shi's "The east wind gradually feels cold, the green wormwood and yellow leeks Try the spring dish." It can be seen that leeks have been loved and valued by the Chinese people since ancient times. Leeks are not only tender and delicious, but also rich in nutrients.
According to analysis, every 500 grams of leeks contains more than 10 grams of protein, 3.0 grams of fat, 19 grams of carbohydrates, 280 mg of calcium, 225 mg of phosphorus, 6.5 mg of iron, 95 mg of vitamin C, and 17.5 mg of carotene (in leafy vegetables) Among them, except for golden cauliflower, the content is the highest).
Modern medical research has proven that, in addition to containing more cellulose, leeks can increase gastrointestinal motility, are beneficial to habitual constipation and are of great significance in preventing intestinal cancer. It also contains volatile oils and sulfur-containing compounds. , has the effects of stimulating appetite, sterilizing and lowering blood lipids. Therefore, it is beneficial to patients with hyperlipidemia and coronary heart disease. Leek is also a traditional Chinese medicine and has been widely used since ancient times. "Compendium of Materia Medica" writes: "Leeks warm the liver and lower the qi, replenish deficiency, harmonize the internal organs, make people eat, and benefit yang." "Compendium of Materia Medica" also says that leeks can nourish the liver and vital gate, and treat frequent urination, enuresis, etc. Leek is known as "Qiyangcao" in the pharmacopoeia because it has outstanding effects on warming the liver and kidneys, assisting yang and stabilizing essence. Leek seeds are stimulants, which have the functions of fixing sperm, supporting yang, tonifying the kidneys, treating leucorrhea, and warming the waist and knees. They are suitable for diseases such as impotence, spermatorrhea, and polyuria. Grind leek seeds into powder and take 15 grams each morning and evening with boiled water. It is effective in treating impotence. Taking leek root or decoction orally can cure night sweats and spontaneous sweating.
Lychee - Lychee contains pectin, malic acid, citric acid, free amino acids, fructose, glucose, iron, calcium, phosphorus, carotene, vitamin B1, vitamin C and crude fiber. Traditional Chinese medicine believes that lychee is sweet in taste and warm in nature, and has the functions of replenishing qi and blood, replenishing essence and marrow, promoting fluid production and harmonizing the stomach, enriching muscles and brightening the skin. It is not only a health-care fruit for fitness and beauty, but also can be used to treat insufficient body fluids after illness, kidney deficiency and nocturnal emissions, spleen deficiency and diarrhea, and forgetfulness and insomnia. Modern medical research has found that lychee can improve people's digestive function and blood circulation, so it has the effect of moisturizing and beautifying the skin; it can improve people's sexual function, and is used to treat nocturnal emissions, impotence, premature ejaculation, and coldness, and can improve the body's overall health. Anemia, as well as kidney yang deficiency leading to waist and knee pain, insomnia and forgetfulness. For those with thin skin, dark skin, impotence and premature ejaculation, take 10 dried lychees, 10 grams of Schisandra chinensis, and 15 grams of Golden cherry berries, decoct them in water, take one dose a day, and take them for a long time, which can strengthen the body and treat diseases. However, lychees are warm in nature and should not be eaten in excess. People with internal heat and liver fire should not eat lychees.
Sparrow - Sparrow meat contains protein, fat, carbohydrates, inorganic salts, vitamin B1, vitamin B2, etc. According to the "Secret Recipes for Supplementing Food", sparrow meat can "tonify the five internal organs, replenish the essence, warm the waist and knees, relieve the yang, reduce defecation, and treat bleeding and vaginal bleeding in women." Chinese medicine believes that sparrow meat can nourish the vagina, which is It is a good product for strengthening yang and replenishing essence. It is suitable for treating impotence, low back pain, frequent urination and deficiency of qi in the five internal organs caused by kidney yang deficiency. Cooked bird meat or soaked in wine has a warming effect on yang deficiency, impotence, premature ejaculation, etc. It has a good curative effect on leukorrhagia. Bird eggs and bird brains also have a good tonic effect. Bird brains can nourish the kidneys and ears, and can cure impotence and spermatorrhea in men. Bird eggs can help kidney yang and nourish ejaculation. * Efficacy. It is effective in treating impotence, low back pain, and cold syndrome. Bird meat is very hot and should not be eaten in spring and summer and by those suffering from various fevers and inflammations.
Sheep kidney is also suitable for people with cold symptoms. The famous sheep kidney is rich in protein, fat, vitamin A, vitamin E, vitamin C, calcium, iron, phosphorus, etc. It is sweet in taste and has the effect of replenishing blood and strengthening yang and nourishing kidneys. Sheep kidney can "replenish deficiency, weaken yin, strengthen yang and benefit the kidney".
Wolfberry - also known as wolfberry, contains carotene, vitamin B1, vitamin B2, Niacin, vitamin C, vitamin E, a variety of free amino acids, linoleic acid, taroline, iron, potassium, zinc, calcium, phosphorus and other ingredients. Traditional Chinese medicine believes that wolfberry is sweet in taste and neutral in nature, and enters the liver, kidneys, and other organs. The Lung Meridian has the effects of nourishing the liver and kidneys, replenishing essence and eyesight, harmonizing blood and moisturizing dryness, rejuvenating the skin, and improving the sexual function of men and women. It can be used to treat liver and kidney yin deficiency, dizziness, and vision. Modern medical research has found that wolfberry can enhance the body's immune function, enhance the body's resistance, and promote cell regeneration. , reduce blood cholesterol levels, resist atherosclerosis, improve skin elasticity, resist organ and skin aging, etc. Regular consumption of wolfberry can delay aging, beautify the skin, and improve sexual function. , People with hyperactivity should not take it.
Pine nuts - Pine nuts are an important aphrodisiac food. Traditional Chinese medicine believes that pine nuts are sweet in taste and slightly warm in nature. They have the effects of strengthening yang and nourishing bones, harmonizing blood and beautifying skin, moistening lungs and relieving cough, smoothing intestines and laxative. Modern medical research has found that pine nuts contain more unsaturated fatty acids, high-quality protein, multiple vitamins and minerals. Regular consumption can strengthen the body, improve the body's immune function, delay aging, eliminate skin wrinkles, moisturize and beautify the skin, enhance sexual function, etc. It is a nourishing health food for middle-aged and elderly people. It has a good effect on those with loss of appetite, strong fatigue, spermatorrhea, night sweats, dreaminess, physical weakness and lack of erection strength. Pine nuts contain oil that nourishes the skin, leaving it delicate and soft.
Sparrow eggs - sparrow eggs are rich in high-quality protein, lecithin, cephalin, vitamin A, vitamin D, vitamin B1, vitamin B2, iron, phosphorus, calcium, etc. Traditional Chinese medicine believes that sparrow eggs are sweet, salty, warm in nature, and have the effects of nourishing essence and blood, strengthening yang and strengthening the kidneys. It is suitable for symptoms such as insufficient essence and blood, lukewarm limbs, and cold sensitivity. People with impotence caused by kidney yang deficiency, amenorrhea, dizziness, and poor complexion caused by insufficient essence and blood often eat sparrow eggs, which have the effects of strengthening the body, nourishing the skin, and enhancing sexual function. People with yin deficiency, fire exuberance, and yang excess should not eat sparrow eggs.
In real life, there are many people with kidney deficiency. People usually need to eat some kidney-tonifying foods. This type of food is a top-quality food that nourishes and supports symptoms such as soreness and weakness of the waist and knees, impotence, spermatorrhea, and abnormal urination caused by kidney deficiency. Suitable varieties and cooking methods can be selected according to personal dietary preferences.
Animal kidneys: Eating animal kidneys has the effect of tonifying the kidneys and replenishing essence. It is a concrete embodiment of the theory of "nourishing the internal organs with the internal organs" of traditional Chinese medicine. Because it is rich in protein, fat, vitamins and some rare trace elements, it is both nourishing and strong.
Sea cucumber: can nourish the kidneys and essence, nourish yin and strengthen yang. Rich in trace elements such as iodine and zinc. Can participate in regulating metabolism and lowering blood lipids. The mucin and other polysaccharides contained in it have the functions of lowering lipids and anticoagulation, promoting hematopoietic function, delaying aging, nourishing the skin, and repairing tissues.
Shrimp: Skillful in nourishing the kidneys, strengthening the yang, and detoxifying the breasts. Rich in protein, lipids, minerals, vitamins, especially calcium and phosphorus, it is a good bone-strengthening product. The extract of shrimp meat also contains immune-enhancing substances.
Gorgon fruit: It has the functions of nourishing the kidneys and strengthening essence, nourishing the spleen and removing dampness. Contains starch, vitamins and minerals. It can be cooked with wolfberry as porridge.
In addition, animal meat, eggs, bone marrow, black sesame seeds, cherries, mulberries, yams, etc. also have kidney-tonifying effects to varying degrees.
The history of kidney tonifying has a long history in China. In recent years, with the vigorous promotion of various kidney tonifying medical and health products, kidney tonifying has become a trend across the country. In the process of gradual growth of the market, some symptoms of "kidney deficiency" also appeared.
1. The rise of the kidney-tonifying food market is due to "sex"
Shenyang Feilong's Life-enhancing Treasure Liquid can be regarded as a pioneer (now perhaps called a martyr) in China's kidney-tonifying food market. In the early 1990s, Feilong skillfully attributed the troubles of some embarrassing men to "kidney deficiency", relying on the folklore of "tonifying the kidneys and strengthening yang" and relying on overwhelming advertising, he finally became a big boss in China's health care products industry at that time.
After the success of Yanshenghubaoye, many people followed and made a fuss about "tonifying the kidneys" and "strengthening the yang". Various manufacturers rely on out-of-context and deliberate misinterpretation of traditional Chinese medicine theories to create various concepts about "kidney deficiency" and "kidney deficiency", which ultimately point to the most original desire of human beings - sex. It can be said that the rapid growth of China's kidney tonic market is largely due to the sexual health needs of the people after they have solved the problem of food and clothing. The most successful one among them should be Huiren Shenbao Mixture, which relied on the profound meaning of "It's good for him, it's good for me" TV commercials, which quickly hit the hearts of men and women who pursue a harmonious life as a couple.
Is the kidney representative?
2. Tonifying the kidney and strengthening yang ≠ tonifying and strengthening sex ***
Traditional Chinese medicine theory believes that the kidney is the "innate foundation" and "the source of life". Its physiological functions are to store essence, control water, control Qi, control bones, and generate marrow. It is closely related to human bones, blood, skin, and even teeth and ears. "Kidney deficiency" is divided into "kidney yin deficiency" and "kidney yang deficiency".
1. Kidney yin deficiency
"Kidney yin" is also called "true yin", "primary yin", and "kidney water", which refers to the secretion of the kidneys.
Kidney yin has the function of nourishing the internal organs and is the foundation of yin fluid in the human body. "Jingyue Complete Book" states: "Yin Qi in the five internal organs cannot be nourished otherwise." The symptoms of kidney yin deficiency are: five heart upsets and heat, dry mouth and tongue, poor sleep, red tongue, less tongue coating, and thready and rapid pulse.
Liuwei Dihuang Pills is currently the main product for treating symptoms of kidney yin deficiency. It was modified by Qian Yi, a famous pediatrician in the Song Dynasty, based on Zhang Zhongjing’s famous prescription Bawei Shenqi Pills. At present, domestic Liuwei Dihuang Pills have reached a market size of 1 billion in annual sales. The main brands include Zhongjing, Huiren, Tongrentang, Jiuzhitang, Lanzhou Foci, etc.
2. Kidney yang deficiency
Kidney yang is also called "true yang", "primary yang" and "fire of life gate". Refers to the yang energy of the kidneys. Kidney yang has the function of warming and nourishing the internal organs and is the foundation of human yang energy. Kidney yang and kidney yin are interdependent, and the two are combined to maintain the physiological functions and life activities of the human body. Symptoms of kidney yang deficiency are: cold limbs, sensitivity to cold, pale complexion, impotence, premature ejaculation, mental energy, pale tongue, thin tongue coating, slow pulse, etc.
After reading this, we can find that sexual function health problems such as "impotence" and "premature ejaculation" have a certain relationship with kidney yang deficiency. The so-called "strengthening" of various kidney-tonifying products is aimed at kidney-yang deficiency according to the theory of traditional Chinese medicine. In fact, the traditional Chinese medicine theory of "tonifying the kidneys and strengthening yang" is a TCM theory of the human body's resistance to disease. Both men and women can nourish the kidneys and strengthen yang, rather than "tonifying the vagina" in a narrow literal sense.
3. Pulse-tonifying and kidney-tonifying health food market
The market capacity of the kidney-tonifying food market is estimated to be over 10 billion. Although it has grown rapidly in recent years, it has not yet reached half of the market capacity. Therefore, many manufacturers are optimistic about this market. The kidney-tonifying food market is also a long-term market, because the needs of the people are really there. Therefore, it is wrong to enter this market with the mentality of grabbing a handful and leaving. Although you can make short-term profits, you will give up a bright future.
The rise of the kidney-tonifying food market stems from people's demand for "sexual happiness." During the market development process, most of the products' partial success have taken advantage of people's misunderstanding of "kidney-tonifying and yang-strengthening." In recent years, the concept of "tonifying the kidneys and strengthening yang" has almost been done away with. The main reason is that people have not achieved the expected results after trying it, and the relevant departments are becoming more and more strict in supervising advertising.
We can find that most of the products with the concept of "strengthening" in the regional market, especially health products, now directly appeal for results, instead of going around in circles to "tonify the kidneys." During the market growth period of Huiren Shenbao Mixture, the focus was on sexual health. Later, due to advertising restrictions, it was changed to "warming and nourishing kidney yang". This has precisely contributed to the sustainable operation of Huiren Shenbao, and it is still firmly established. The top spot in the kidney tonic market. Looking at the products that focus on "strengthening", none of the products have a lifespan of more than 5 years, and products that have been successful in the past such as Yansheng Baohuangye and Royal Cistanche are not immune.
There is still a big problem in the kidney-tonifying food market. Consumers do not have a deep understanding of kidney yin and kidney yang, and they cannot clearly judge the cause of their illness just based on the instructions on the product packaging box. Some products even deliberately obscure the symptoms of "kidney deficiency" when promoting them. Liuwei Dihuang Pills, for example, were originally prescribed by pediatrician Qian Yi for children with kidney yin deficiency. Nowadays, many middle-aged and elderly consumers with kidney yang deficiency are taking them. The result can only be more "yin excess and yang deficiency". ". For example, Jingui Shenqi Pills and Guifu Dihuang Pills, which treat kidney yang deficiency, are also famous prescriptions passed down from Zhang Zhongjing. If the marketing strategy is appropriate, they should have better development. In addition, the female kidney-tonifying food market cannot be ignored. Platinum Planning suggests that the industry should unite to carry out education on correct kidney replenishment. Only when consumers are rational can the market become rational.
4. How to nourish the kidneys in the kidney-tonifying food market
"Nei Jing" says, "Yin balances yang secretly, and the spirit is cured." Traditional Chinese medicine believes that the treatment of kidney deficiency relies on tonic (tonifying kidney deficiency) and purging (removing kidney turbidity) to achieve a balance of yin and yang. Platinum Planning believes that the healthy development of the kidney tonic market also requires the above two steps.
1. Supplement: Make up for marketing shortcomings
Most of the formal kidney-tonifying products are currently over-the-counter (OTC) drugs (health product approval does not have this effect, and it is illegal to rely on the direction of kidney-tonifying and yang-strengthening) Operation), and at the same time, the symptoms of kidney deficiency are relatively unobvious, and the therapeutic effect of kidney-tonifying products is not that obvious. Therefore, Platinum Planning believes that the marketing of kidney-tonifying products needs to combine some excellent methods of marketing of pharmaceuticals and health care products.
At present, except for a few big brands, most products are left to their own devices and have shortcomings in marketing.
Because the symptoms of kidney yin deficiency and kidney yang deficiency are similar but the mechanisms are exactly opposite, if you choose the wrong product, you will fall into the opposite misunderstanding. Therefore, the sales channels for kidney-tonifying products should be mainly pharmacies, and it is best to have doctors guide consumers in purchasing. Simple terminal promotions are likely to do bad things for customers.
Kidney-tonifying products should be a daily health care product for consumers, and the price should be within the range that consumers can afford for long-term use. For example, the average daily price of Liuwei Dihuang Pills is generally 1-2 yuan, which is suitable for ordinary people; the average daily price of Tai Chi Bushen Yishou Capsules is 4-6 yuan, which is targeted at high-end elderly groups.
In addition, there are currently a large number of kidney-tonifying drugs approved by the state, but most of them have similar names such as "kidney-tonifying pills" and "zhuangshen capsules", which cannot be distinguished from competing products, making it difficult to grow bigger. . Therefore, the brand and product name should be clearly differentiated from similar products. Zhang Daning Huichun Ruyi Capsule does this better.
2. Diarrhea: Avoid illegal publicity
Among the illegal advertisements of medical and health products investigated and punished by relevant central and local departments, the two most common categories are kidney-tonifying products and tumor products. The illegal promotion of kidney-tonifying products mainly involves over-promise and false promotion in terms of "sex".
According to the State Food and Drug Administration, 68 types of illegal drug advertisements were investigated and punished in accordance with the law from January to February 2004 with more than 5 times. Among them, Beijing Tongrentang Hongri Pharmaceutical Co., Ltd.’s Shenrong Sanshen Capsules, which ranked first and second respectively, appeared 37 times, and Jilin Province Shenhui Pharmaceutical Co., Ltd.’s Qiangshengchongli Brand Bushen Strengthening Capsules appeared 36 times.
Zhang Daning's Huichun Ruyi Capsule became popular in 2003 due to its appeal of "tonifying the kidneys and strengthening yang" to improve sexual performance. It claimed in the advertisement, "On the day of taking it, you will feel refreshed and the male physiology will be improved." The reaction is strengthened, the essence and blood are full in 2-3 days..., the sexual quotient is comprehensively improved, and the physiological function is 10 years younger. "As I said, it will not last long. If you switch to a mild "restorative" route, you can make good use of the early brand effect (famousness). There is no need to still struggle with some new "tonal" products; there is no need to worry about the management department checking for prohibited ingredients; there is no need to worry about being notified every few days.
In addition, many kidney-tonifying products such as Jiujun Brand Cynomorium Gujing Pills, Luwei Bushen Pills, Bushen Pills, Gushen Shengfa Pills, and Longtai Yiqi Bushen Capsules have also been investigated and punished for illegal advertising.
The healthy development of the kidney-tonifying food market also depends on enterprises operating in compliance with laws and regulations and with integrity. They should not sell their conscience and deceive the ignorance of the people for short-term interests.
Tips for young men to protect their kidneys
During the kidney deficiency period, most patients suffer from listlessness, soreness and pain in the waist, lack of energy, poor sleep (including insomnia, dreaminess, lethargy), and sexual function. Reduction of symptoms.
Health Self-Assessment - Kidney Deficiency Self-Assessment Self-Assessment for Men’s Sexual Function Fatigue Do you understand your health status?
When kidney yin is deficient, you may experience spermatorrhea, excessive urine output, or greasy urine. , dizziness, tinnitus and other symptoms. In severe cases, there are symptoms such as deafness, dry mouth, night sweats, low-grade fever, red cheeks, and hot palms, soles, and palms.
When kidney yang is deficient, there may be back pain, decreased sexual function, spermatorrhea, premature ejaculation, impotence, etc.
Factors causing kidney deficiency
There are many factors causing kidney deficiency, but the common causes are excessive sexual intercourse and excessive ejaculation. The frequency of intercourse varies from person to person. Generally speaking, it is appropriate to be not tired and in a good mood the day after sex. In terms of age, it is appropriate for young couples to have sex 2-3 times a week and for middle-aged couples 1-2 times a week.
Kidney-tonifying foods
There are many foods that can nourish the kidneys, among which the most simple, feasible, and economical one is sheep back bone soup.
Wash the lamb back bones and cook them for two hours. Add onions and ginger to make soup.
Those with kidney deficiency, weakness, weakness, and back pain can chop the sheep spine, add 30 grams of the traditional Chinese medicine Cistanche deserticola, 1-3 grams of silk (wrapped in cloth), add water and fry together, 2 -After 3 hours, take the juice and add rice to cook into porridge, add seasonings and eat.
Sheep kidney also has many therapeutic effects on low back pain, weak feet and knees, spermatorrhea and impotence caused by kidney deficiency.
Winter cold is the time to nourish the kidneys
Before and after the winter solstice, people take supplements to accumulate nutrients and strengthen their bodies. Health experts from past generations have proven through practice that winter, when the wind is biting and the land is covered with heavy snow, is indeed the best time to maintain kidney qi.
According to traditional Chinese medicine, the kidney has functions such as storing essence, controlling growth, development, reproduction, and controlling water metabolism, and is called the "innate foundation". Kidney deficiency and sperm loss are one of the important factors causing organ dysfunction and disease. Therefore, many health care experts regard kidney nourishing as an important measure for anti-aging.
To nourish the kidneys, we can start from the following aspects:
Nourish the essence and protect the kidneys. The aging of the human body and the length of life span are largely determined by the strength of kidney qi. "Huangdi Neijing" points out: "Essence is the foundation of life", and "Shoushi Baoyuan" says: "Essence is the master of the kidneys. To maintain health in winter, sexual life should be appropriately controlled, and sexual desire should not be indulged and kidney essence should not be damaged." The above health experts remind us that essence is the basic substance that constitutes the human body. Whether the essence is strong or not is also the key to determining people's longevity. Excessive loss of essence will hinder the "destiny". Winter belongs to water, its Qi is cold, and it controls storage. Therefore, in winter, it is advisable to nourish the essence first and exercise moderation in sexual life to promote longevity.
Food, medicine and porridge warm the kidneys and replenish the superficial marrow. The essence in the kidneys depends on the subtle nourishment of water and grains in order to be continuously filled and mature. The temperature is low in winter, and the kidneys like warmth. People with kidney deficiency can achieve better results through dietary recuperation. There are many kinds of kidney-tonifying foods. In winter, you can generally choose warm foods such as walnuts, wolfberry, dog meat, mutton, black sesame seeds, and longan meat. Kidney deficiency can be divided into yin deficiency and yang deficiency. Only by taking appropriate supplements and taking appropriate meals can significant effects be achieved. For kidney yang deficiency, you can take mutton porridge, deer kidney porridge, leek porridge and other foods that warm the kidney and strengthen yang; for kidney yin deficiency, you can choose products that nourish the kidney essence, such as sea cucumber porridge, rehmannia glutinosa porridge, and wolfberry porridge.
Appropriate exercise can strengthen the kidneys and body. Limb functional activities. Including the movement of joints, tendons and other tissues, it is controlled by the liver and kidneys, so it is said that the liver and kidneys have the same origin. People who are good at maintaining health pay more attention to physical exercise in winter to achieve the effects of nourishing muscles and bones, relaxing muscles and activating collaterals, smoothing blood vessels, and enhancing one's own resistance. When exercising, the amount of exercise should be appropriate. Walking, jogging, fitness, and Tai Chi are all good forms of exercise. As long as you persevere, you will surely achieve the purpose of strengthening your kidneys and body.
Tremella and rock sugar nourish yin - kidney-tonifying food
[Ingredients] 10 grams of tremella, 1 egg, 60 grams of rock sugar, appropriate amount of lard.
[Method] Remove the stems of water-haired Tremella fuciformis, remove impurities, rinse well, add an appropriate amount of water, boil over high heat and then cook over slow heat until the Tremella fuciformis becomes crispy. Add rock sugar and stir until dissolved. Take the egg whites and add a little water, mix well and put it into the pot, then bring it to a boil over a slow fire. Add a little cooked lard before taking it out of the pot.
[Usage] Take in the morning or before going to bed.
[Function] Nourishes the lungs and nourishes qi, nourishes yin and nourishes the kidneys. It is suitable for people suffering from AIDS (AIDS) lung deficiency and cough, afternoon hot flashes, night sweats, irritability, palpitations, insomnia, and chronic loose stools.
[Commentary] The polysaccharides contained in Tremella can improve the immune function of AIDS patients; egg white, rock sugar, and lard can be used to adjust the taste. This medicinal diet looks pure and pure, has an attractive color and taste, is sweet and smooth, and melts in your mouth. It is a traditional health-care medicinal diet.
To nourish the kidneys and strengthen vitality, eat pork loin or wolfberry
In the past, kidney tonification was often achieved by eating pig kidneys, etc., but now it is due to the high cholesterol in viscera and seafood foods. Lots of worries. Traditional Chinese medicine says that foods that are rich in vitamin E and do not contain cholesterol are good kidney tonics, including stone fruits and black sesame seeds. Walnuts are one of the recommended stone fruits.
Other kidney-tonifying foods suitable for the elderly include yam, lily, wolfberry, black beans, lotus seeds, etc., which do not have a strong medicinal taste and are suitable for eating. Yams can be made into soup or cooked together with rice, which has anti-aging and hypoglycemic effects. People who are often troubled by excessive phlegm can often eat lily stir-fry or stew rock sugar to maintain their health. Wolfberry also has the effect of nourishing kidney yang, but it is not suitable for people with high blood pressure or diabetes. Black beans are best cooked or stewed. Although it is also good to soak them in medicinal wine, the elderly should still avoid drinking alcohol. In addition, Tremella fungus, pollen, longan, royal jelly, malt, garlic, onion, shiitake mushrooms, etc. also have kidney-tonifying effects.
Red raw shrimps are not fresh - talk about kidney-tonifying foods
Shrimp is a kidney-tonifying food, rich in protein and its decomposition products, and has a special delicious taste, no matter where you use it Various cooking methods can produce mouth-watering delicacies.
Another advantage of prawns is that they have no thorns or fishy smell, so they are very popular among people.
What kind of shrimp is the freshest? Some people think that red prawns are the best. In fact, this is not the case. The astaxanthin contained in fresh prawns is mostly cyan or bluish-white after being combined with protein. However, this combination is unstable. With the extension of storage time or improper storage during business and sales, the protein in shrimp will gradually be hydrolyzed into simple compounds under the action of enzymes and microorganisms. As the protein changes, the properties of astaxanthin are also unstable, and it is gradually decomposed, causing the shrimp body to turn red. This shows that the quality of the shrimp has significantly declined and is no longer fresh. When cooked prawns are cooked at high temperatures, the protein in the prawns solidifies when exposed to heat, and the astaxanthin will quickly decompose and the color will turn red quickly. This reddening is normal and is not the same as the redness of raw shrimps. One thing.
Recommend several foods to nourish the kidneys
Yam: mild in nature and sweet in taste, it is a "top-grade" medicine in traditional Chinese medicine. It has the functions of nourishing the lungs,