The following are some common direct sales water purifier scams:
1. Low price lure + mandatory upgrades: Businesses will set the price of the water purifier very low, to attract consumers to understand. However, once the consumer has purchased the product, the merchant will force the consumer to upgrade the product to get a better purification effect and make the consumer pay a high fee.
2. Free trial set: The business will sell consumers a "free trial" program, allowing consumers to try the water purifier for a free period of time and publicize their products. But then consumers will be asked to obtain a "professional test report" or "disease report" and buy the so-called "advanced model", the price is often several times the standard model.
3. False slogans: Businesses will use the so-called "high-tech technology", "advanced purification technology" and other false sales slogans to make consumers believe that the water purifier is highly reliable, so that consumers buy.
4. Malign other brands: Businesses will clearly denigrate other brands of water purifiers, including many well-known brands. This sales strategy is to emphasize the high quality and reliability of their products in the consumer's psyche, thus making it easier to deceive consumers.
In short, before buying a water purifier, consumers should be well informed and prepared so as to avoid the scams of merchants. At the same time, they should be very careful to understand the market and judge the standard model of the water purifier they need, so as not to be confused by the temptation of the merchants.