Carl Zeiss Brand Development

The Carl Zeiss Group (Carl Zeiss AG) is a globally recognized multinational company in the field of optics and optoelectronics. Headquartered in Oberkochen, Germany, the company has six independent divisions including Microscopes, Medical Devices, Optical Eyewear, Optoelectronics, Semiconductors, and Industrial Measuring Instruments. The Group is an international leader in three fields: biopharmaceutical technology, industrial system solutions and consumer optics.

The Carl Zeiss Group has sales in more than 30 countries worldwide and manufacturing sites in Europe, the Americas and Asia. Zeiss China, the Chinese subsidiary of Carl Zeiss, has a major presence in the fields of industrial measurement, healthcare, and scientific research, with technology and quality always at the forefront of the industry. Carl Zeiss is celebrating the 120th anniversary of the brand's production of camera lenses. The German company manufactured microscope heads in 1846, long before producing camera lenses in 1890. In addition, Carl Zeiss has established many milestones along the way, including the first time their lenses were used in human space exploration of the moon and the Hollywood movie Barry Lyndon, which used its famous f/0.7 Zeiss lenses to shoot scenes. Other major achievements of Carl Zeiss include the Planar and Tessar lens designs, the T* anti-reflective coating and many more. The nobility and top quality that the brand brings, as well as its long history is one of the goals that many photographers are currently pursuing and aspiring for.