1991March15th, the Economic Department of CCTV launched a special live broadcast of Friends of Consumers on 3.15th International Consumer Rights Day. The first "3. 15 party" was not exposed enough and the form was not perfect. However, when China's economy was booming, consumers in China tasted the sweetness of reform and opening up, and also suffered from counterfeit and shoddy products, which played a very good role in enlightening consumers to correctly safeguard their own rights and interests. "3 15 party" has a theme every year, and the program includes special investigation, consumption early warning, authoritative release, and 3 15 contribution award selection. The survey programs broadcast at the party generally follow the current consumption hotspots, track the unknown "hidden rules" in consumer life, and expose the "shady" that repeatedly infringe on consumers' rights and interests.
At the same time as the broadcast of the party, the regulatory authorities launched law enforcement actions against illegal businesses exposed at the party site. The General Administration of Quality Supervision, Inspection and Quarantine, the State Administration for Industry and Commerce and China Food and Drug Administration released relevant authoritative information on the spot in combination with the phenomenon of consumer infringement exposed at the party. In view of some consumption traps and misunderstandings that people often encounter in their daily lives, the party will issue consumption warnings through on-site experiments to remind consumers to avoid consumption risks. 199 1 CCTV 3. 15 party
1991March 15, CCTV, China Consumer Newspaper, China Business Times and China Consumers Association jointly held the International Consumer Rights Day "Friends of Consumers Special Evening", which kicked off the CCTV "3. 15 Evening".
There was a 10 hotline at the party. Many people who couldn't get in by phone even took the goods with quality problems to the live broadcast door for exposure, and consumers' awareness of rights protection was awakened. Since then, a brand that consumers are highly concerned about has been born, and the "3 15" party has become the main publicity activity of International Consumer Rights Day.
1992 CCTV 3 15 party
The evening party interviewed the ministers of ten government ministries and commissions in the State Council, indicating the government's determination to support the people and protect their interests. The program is also interspersed with a case in which Jing Yidan went to Anhui to interview a consumer who died because of using a water heater. The complaint of the relatives of the victims in tears at the party had a strong deterrent effect on the audience, so that the leaders of relevant departments in Anhui Province made the decision of administrative punishment while watching the party. When the host announced the news at the end of the live broadcast party, the audience applauded.
1993 CCTV 3 15 party
Not only a dozen ministers attended the party, but also functional departments such as the Ministry of Supervision, indicating that the "3 15" party has changed from the behavior of the masses to the behavior of the government.
1994 CCTV 3 15 party
The special exposure of the party focused on telephone services in the commercial and telecommunications industries. The party started with farmers passing off Austrian Mengda duvets and being transformed into joint venture products after being sent to large shopping malls, and all the spot check results of the top ten shopping malls in China were unqualified.
1995 CCTV 3 15 party
In order to cooperate with the Law on the Protection of Consumers' Rights and Interests in People's Republic of China (PRC), which was implemented on June 5438+0994+ 10/,the party adopted a brand-new form of knowledge contest, interspersed with cultural programs and cases, and was jointly publicized by the State Administration for Industry and Commerce, the Ministry of Justice and the China Consumers Association.
1996 CCTV 3 15 party
At the party, Hotline Tracking reported the case of Jia Guoyu, a girl of 17 years old, who was disfigured by the explosion of a cassette oven. 1March 8, 995, Beijing girl Jia Guoyu and her family ate hot pot in a restaurant. Just as everyone raised their glasses to celebrate, the burning cassette furnace under the hot pot exploded without warning. On the big screen, Jia Guoyu once had a lovely face. Her father's cry of "please those who make these things, don't hurt more people" strongly shocked the hearts of every audience. At the party, the audience saw the wife of Liu Chenguang, a martyr in Hebei's industrial and commercial department, learned about Liu Chenguang's murder by criminals while performing official duties, and saw the fortitude of the protector and the hardships on the road to defending consumers' rights and interests.
1997 CCTV 3 15 party
This party is not only to expose illegal manufacturers, but also to encourage consumers. The party directly reported the verdict of Jia Guoyu's disfigurement case last year, which aroused widespread concern in society. At the same time, the parties also affirmed Wang Hai's behavior of knowing and buying fakes from a legal perspective.
In view of the increasing number of counterfeit and shoddy goods in the field of production and circulation, China Consumers Association launched the theme activity of "Honesty and Fraud Prevention" nationwide from 65438 to 0997, which was the first theme in the history of China Consumers Association.
1998 CCTV 3 15 party
The party turned its attention from the city to the countryside, and took the six-hour news report during the day as the introduction and supplement of the party, which was more mature in form and content. Many people still remember the vicious case that the fingers and palms of more than 2,000 farmers were cut off one after another because of the unreasonable design of the green feed chopper produced by a factory in Yunnan. They are not only angry for the devil who devours the hands of peasant brothers again and again, but also sad for the paralysis and indifference of more than 2,000 souls. At the same time, the thorough exposure of pyramid selling activities made people fully realize its essence, which finally prompted pyramid selling to be banned by the government on April 2 1998.
1999 CCTV 3 15 party
The theme of the party is to return to humanity. In addition to retaining the classic forms of previous parties, such as opening hotlines, talking directly with consumers, issuing authoritative spot checks, exposing major infringement cases, etc., the proportion of special topics has been further increased. The quality of buildings and public facilities became the focus of the report, and Bao, the mother who pleaded for her dead daughter, became the news person of the party. The party also added two columns: new knowledge of rights and interests and current affairs comments. The new knowledge of rights and interests conveys modern consumer knowledge and laws in a way that is very close to the people through the participation of the audience inside and outside the venue. Current affairs commentary strives to increase the amount of information and the depth of reporting. Use the big screen to report more important topics through the combined analysis of news and data, and then the host will make in-depth on-site comments from the perspective of macro-control.
2000 CCTV 3. 15 party
The evening program is divided into various forms such as live dialogue, typical cases, authoritative release, looking back today, entertainment, literature and art, etc., and monologues, interviews, debates, talk shows and other forms of dialogue are used to create a harmonious and natural dialogue environment, with well-known experts in various fields as guests to solve doubts for consumers. The program involves many prominent contradictions in the field of consumption, such as the quality and safety of public facilities and the embarrassing situation of counterfeiters. Some original program forms and functions have been further transformed and strengthened, from a single product to a certain product and then to the whole industry, peer-to-peer comments and analysis have been made, and the physical pictures of the named products have been displayed on the spot, which has strengthened the communication effect of praising the good and punishing the bad.
200 1 CCTV 3. 15 party
With the attitude of explorer, the party introduced the form of talk show, centered on the host, and used news, variety and other means to integrate drama, games, model demonstrations and other artistic means. The fate and stories of the characters touch the soul of the audience; And those who ignore security risks are also shocking in the program.
2002 CCTV 3. 15 party
The party was jointly sponsored by the Supreme People's Court, Ministry of Justice, State Administration for Industry and Commerce, General Administration of Quality Supervision, Inspection and Quarantine, China Consumers Association and CCTV.
3. 15 CCTV 2003 party
The party consists of CCTV, the Supreme People's Court, Ministry of Education, Ministry of Justice, State Administration for Industry and Commerce, State Administration of Quality and Technical Supervision, Inspection and Quarantine, State Administration of Pharmaceutical Products and China Consumers Association.
At the CCTV 3. 15 party in 2004, the State Food and Drug Administration, the State Administration for Industry and Commerce and the State Administration of Quality Supervision, Inspection and Quarantine issued an authoritative release. And directly hit the main areas such as antibiotic crisis, mobile phone fraud, farmers' rights protection, and automobile consumption rights protection.
On March15, 2005, CCTV paid attention to Hainan Jinxiu Dida Bioengineering Co., Ltd. using the high-priced cactus recycling as bait to defraud thousands of farmers in 13 provinces, municipalities and autonomous regions. After the program was broadcast, seven suspects of Jinxiu Dida Company were arrested by Hainan police on suspicion of contract fraud.
2006 CCTV 3. 15 party
CCTV 3. 15 will also launch a new logo, which will become the new logo of CCTV 3. 15 in the whole event.
2007 CCTV 3. 15 party
The party concerned reported a kind of slimming tea called Tibetan secret brand oil. The propaganda of Tibetan secret oil drainage uses celebrity endorsements, changes the content of advertising approval at will, and exaggerates the product effect. After the promulgation of the Food Safety Law, it is clearly stipulated that celebrity endorsements of food advertisements should bear joint and several liability.
2008 CCTV 3. 15 party
The special programs of the party, such as "Exposing Major Cases", "Exposing Deceptions" and "Exposing False Advertisements and Lies", will be closer to the real life of consumers, and will enhance the sense of responsibility, morality and conscience of the whole society with more innovative program forms and positive guidance. The content of the party will no longer be a single cold noodle, but new forms and strange performances will add bright colors to it. The content of the art festival not only fits the theme of the evening, but also contains a lot of service knowledge, information and methods.
2009 CCTV 3. 15 party
The party launched the "315" logo. The symbol is simple and easy to identify and use. The logo design is like a shield, like an open arm, like a beautiful dove of peace, representing safety, care and hope. Security, representative protection and expectation of "you" are rich and positive. CCTV spread this logo interactively through various new media such as the Internet and mobile phones, expressing the common desire to safeguard consumers' safety. Through the linkage of traditional media and new media, it has better played the role of public opinion supervision and created a better consumption environment for consumers.
20 10 CCTV 3. 15 party
The theme of the party is "new rules, new impetus", and the focus is on the "hidden rules" of the industry. At the same time, the party launched the "Top Ten Industry Consumer Satisfaction Survey", covering automobile, insurance, cosmetics and other industries.
20 1 1 CCTV 3. 15 party
The party mainly includes: in-depth special investigation, authoritative information release and early warning of consumption problems. In-depth thematic research is the basis of the 3. 15 party, which focuses on thematic research and reveals the most prominent phenomena and problems in the consumer market through in-depth research. Authoritative information release is one of the high-quality elements of the March 15 party. The party will release new policies and regulations related to the immediate interests of consumers, as well as the results of spot checks on related products by relevant ministries and commissions. The early warning of consumption problems will make the 3. 15 party more forward-looking and give the audience better consumption suggestions.
20 12 CCTV 3 15 party
The party focuses on investigating cases that violate business ethics, violate market conscience and endanger market economic order. The target of exposure is still mainly large enterprises, and more people in the industry bravely stand up and report. The party also combined with relevant state departments to sort out the new consumer scams and traps that appeared on 20 1 1, issue consumer warnings, and launch "the government is in action" to let consumers see the government's efforts in safeguarding rights. The party exposed the sanitary problems of McDonald's kitchen; China Telecom Spam SMS Operation and User Personal Information Security: Fake charity, fake and shoddy toys, fire extinguishers that cut corners and steal columns, frequently exploding liquefied petroleum gas tanks and many other products and fields.
20 13 CCTV 3 15 party
At the party, Apple's after-sales policy discrimination in China, Volkswagen DSG gearbox and Android mobile phone software were exposed. Among them, the parties revealed that Apple's mobile phone implemented a different after-sales policy in China market, in order to avoid the three-guarantee regulations of mobile phones in China. Mass defect explosion of Volkswagen dual clutch automatic transmission. In order to save cost, JAC Tongyue car adopts ordinary steel plate with relatively low price instead of galvanized plate with good corrosion resistance. Companies such as Netease track user cookie, analyze email content, and collect user privacy; Android mobile phone application software seriously steals user data, and broadband operators force users to push spam advertisements. Adding iridium to gold, the content of thousands of gold is not up to standard, drugs are produced under the banner of medical devices, and TV shopping falsely exaggerates the whole interest chain.
20 14 CCTV 3. 15 party
The party exposed a number of international and domestic enterprises such as Nikon's false and fraudulent acts against consumers' rights and interests. The six investigation programs broadcast closely follow the current consumption hotspots, deeply trace the unknown "hidden rules" in consumer life, and expose the "shady" that harms consumers' rights and interests, which has received positive response from relevant regulatory authorities. At the same time as the broadcast of the party, relevant departments launched law enforcement actions against illegal businesses exposed at the party site.
20 15 CCTV 3 15 party
The party will change the situation of focusing on feature films, increase the consumption early warning link and further strengthen the service function of the party. In view of the invisible behavior that infringes on consumers' rights and interests, we will issue an early warning, make full use of multimedia expressions, expose the essence of infringing on consumers' rights and interests, and tell consumers how to identify and prevent them. The party collected clues through new media channels such as WeChat and Weibo, added interactive links on the spot, and selected 100 netizens as virtual audiences to interact on the big screen. The party demonstrated how hackers use fake WiFi to steal all kinds of private data such as audience's mobile phone system, brand model, selfie photos, email account passwords, etc.
20 16 CCTV 3. 15 party
The parties reported the acts of infringing consumers' rights and unfair competition in online ordering, online trading of used cars, mobile phone application software, customized dentures and online credit evaluation. The party focused on improving the service function, showing the actions and efforts of government departments, and advocating the correct concept and way of healthy consumption of positive energy. In the form of holographic sitcom, this paper reveals the risks of stealing consumer credit card information, scanning QR code and implanting hacker virus in commercial promotion activities, and reminds consumers not to be tempted by free gifts and relax their vigilance, resulting in the loss and disclosure of personal property and information.