Since the reform and opening up, with the rapid development of the economy and society, people's living standards generally improve, China's pet breeding is emerging, in recent years has become a lot of people's life fashion. At the same time, some of the social problems caused by pet ownership also continue to come to the fore, becoming a hot spot of social concern. The following is what I have organized for you about the plant pet store business plan, to give you as a reference, welcome to read!
Plant Pet Store Business Plan Part 1
People believe that their dog is an important part of life, not just a dog. There is no doubt that the United States is a pet powerhouse. According to the American Pet Products Association, about 62% of American households have pets, including 78 million cats and 65 million dogs.
At present, the pet medicine market contains a huge business opportunities, the original production of veterinary medicine manufacturers can consider the development of the pet medicine market. The main performance in the following three aspects:
1, the development of the treatment of a variety of diseases can be compounded pet medicines, in particular, can be used externally, can be taken orally, can be injected multi-purpose drugs. This type of drug does not require much investment, only the treatment of several drugs with similar fundamentals of the formula can be.
2, the production of small doses of drugs for pets. Many large animals for large doses of drugs and human medicine for the treatment of pet diseases is effective, just improve the packaging, adjust the dose can be.
3, veterinary drugs and pet drugs have a certain relevance to strengthen the basic research on veterinary drugs, screening and then used as pet drugs. Especially for pets in vitro and in vivo parasitic preparations, new antimicrobial drugs or a variety of feed additives to increase research efforts. Pet grooming appliances have not been concerned about the market
In the eyes of some big cities in the eyes of fashionable people, pet grooming has become part of daily life. Pets do very well after the beauty treatment, especially the pet beauty salon? Regulars Chenery, Poodle, Yorkshire, Cocker Spaniel and other famous breeds of dogs, if you do not do the beauty, gorgeous long hair will be knotted, ? rolled out? , and the beauty will be greatly reduced, and after doing the grooming can often give people? Astonishing? feeling, give the pet owner face.
Second, the introduction of services
1 pet beauty
2 pet medical
3 business pet clothing:
4 pet daily necessities
5 pet photography and so on.
Third, marketing strategy
As we all know, in the market economy, the market is the root of the enterprise, there is no market there is no survival of the enterprise, there is no market development there is no development of the enterprise
In recent years, the pet market is getting hotter and hotter, we are surrounded by pet food and supplies stores, pet beauty store within a few years to increase a lot of supermarkets with pet food, pet supplies related products are also by pet food, pet supplies related products are also by pet food, pet supplies related products are also by pet food, pet supplies related products are also by pet food.
According to the marketing strategy, pet companies in the market for development, not only to be good at discovering and understanding customer needs, but also to do everything possible from the quality of products, sales channels, prices, promotions to find and resume a controllable system to achieve this requirement
Product quality is the first
Product is the key to the enterprise in the market competition is the top priority of the marketing strategy, it is directly responsible for the development of the pet market. Strategy of the top priority, it directly affects and determines the configuration and management of the other elements of the mix, in order to achieve two levels of competition in the market, the businessmen are invariably the focus of the work is committed to product quality improvement and optimization of the mix structure. Many pet supply stores choose the higher visibility of the product as their own agent brand, the quality of the product directly affects the corporate image.
According to the pet supplies manufacturer ----- a pet food company's division manager, the most important part of the marketing strategy, the product if there is no good quality, everything is zero, the product in the quality of the improvement will enable enterprises to occupy the market to achieve twice the result with half the effort, and of course, another important factor to consider is the after-sales service, to provide customers with perfect after-sales service is the key to enterprises to consider. The key is to consider the enterprise.
Because the customer since the purchase of your product is equal to the purchase of the corresponding product services, now many pet supplies manufacturers (such as pet food) in addition to providing basic after-sales service, but also to provide a specialized dietitian for the health of pets to do the amount of body pet food packages and other services.
According to the pet industry stakeholders: the pet industry is a sunrise industry, to capture the market, the key is to grasp the business opportunities in the colleague, grasp the quality of the product combined with the care of pets in the marketing concept, think of pets, all the care of pets as a starting point to improve the quality of goods, for any business, the quality of the product is a winning business, is the enterprise marketing process, the primary consideration of the elements.
Price management
Price management is the balance
Pricing strategy is complementary to other strategies to achieve the business objectives. According to the understanding of the introduction, in the development of pricing strategy, enterprises should first consider the real cost and profit, the pursuit of profit is the ultimate goal of the enterprise, and the development of reasonable prices is the key to achieve the goal of the enterprise, in a clear customer perception of the value of the basis for clear market research, clear customer consumption levels and market demand, the price of the product to accurately locate the price of the product, which is for the enterprise Crucial, price competition between enterprises, in fact, is not entirely price competition, but the customer's awareness of the product value of the competition between the customer's awareness of the product to take over the degree of the enterprise price management is the key to success.
Distribution channels are chips
The so-called marketing channels are ? When the producer of the product wants to transfer the final consumer or industrial users, direct or gradual transfer of ownership through the pathway? From an economic point of view, its basic only lies in the transfer of the product from the producer to the consumer that must be done to organize the work, eliminating the distance between the producer and the user.
A branded product needs to be guaranteed through new product development, production, marketing, logistics and other processes. Which marketing is the means of circulation, the realization of the brand plays an intuitively important role. The development of the brand is realized through various channels such as product promotion and sales.
Among them, sales is the most important means of brand operation, because it is the key to the flow of products into the hands of end consumers. The reporter interviewed that many domestic enterprises to determine the distribution area if according to the scope of the enterprise area, for example, some of the northern pet nest producers take into account the characteristics of the northern climate, in the choice of distribution channels, the general use of indirect channels, this channel is mainly through the intermediary of the product transfer to the Northeast, Hebei, Inner Mongolia and other northern cities.
Fourth, the cost budget and profitability
1 cost budget
To open a pet store, first of all, you have to come up with about 10,000 yuan, to participate in the training for about a month and get ? Pet groomer? qualification certificate. In addition to the nutrients to keep up, there should also be a specialized beauty program, so it should also take out 10,000 yuan to invest in pet beauty facilities: bathing pool, an electric clipper (about 2,000 yuan) and five cutterheads (1,000 yuan), three or four beauty scissors (2,000 yuan), water blowers, hairdryers, hot water heaters and so on. Twenty thousand dollars for the purchase of goods, in the pet supplies involved in eating, washing, playing, living, etc., 10,000 yuan to purchase food including nutrition, 5,000 yuan to purchase bath supplies, 5,000 yuan with some other kinds of goods. Store decoration, shelves, etc. also have to 10,000 yuan.
2 profitability
Profitability: according to the law, investment in pet stores, within six months will not be profitable. Food, supplies gross profit in about 20%, beauty in about 60%. According to the rent of 2000 yuan / month, the monthly operating income of more than 5000 yuan, you can keep the capital. Within two years will be able to earn back the capital.
Fifth, site selection
According to reports, the choice of pet store site selection is to open a store in the operation of the worst flexibility of the factors that need to be considered a variety of factors, including the size and characteristics of the surrounding population, the number of pets, the situation of peer competition, the accessibility of transportation, the characteristics of the nearby businesses, the cost of real estate (rental costs), the duration of the contract, the trend of demographic changes and relevant laws and regulations.
Six, risk avoidance
Although the pet beauty industry is promising, but there are also risks, the store staff is difficult to recruit this line of big problems. Pet beautician and general beautician is different, not only have professional requirements, and the work is very cumbersome, but also often by the pet bites, scratches. The general public would think that the pet dog beauty is trimming trimming, combing cleaning hair. In fact, the work of a pet groomer is not as simple as it seems. Grooming a pet dog usually takes more than an hour, and even longer when it comes to less obedient dogs. The fact that the work is dirty and tiring makes it much harder to recruit sales clerks in this industry than in others.
Plant Pet Shop Business Plan Part 2
A market analysis
1, the international pet industry status analysis
Pets in the developed countries as an industry has a history of one or two hundred years, the formation of breeding, training, supplies and appliances, medical care, pharmaceuticals, and trade industry chain. Not only are there strict regulations and clear responsibilities in the management, but the government and pet organizations cooperate with each other, and the development of the pet industry operates under systematization and standardization, forming part of the national economy. In foreign countries, "pet economy" is a huge industry. 2001, pets for the U.S. economy created 27.6 billion U.S. dollars in consumption, the U.S. annual income of pet insurance industry alone is as high as 4 billion U.S. dollars; in Sweden, and even 57% of the dog owners to buy pet insurance for their own dogs; Germany's 17% of the annual national income from the canine industry; in Australia, the pet industry has more than 30,000 employees and creates nearly 6% of the domestic economy. and generates nearly 6% of gross domestic product?
The international pet market has gradually matured, and pet ownership has become a symbol of national economic strength and social development. The rapid development of the world's pet economy has led to the rapid development of related industries, and gradually standardized, standardized, international. The number of pets and the pet economy have been rising rapidly year by year. People's love for pets prompted the sale of pet supplies and pet service industry gradually grow and expand, pet economy, pet food sales, pet supplies, pet beauty stores, pet hospitals and other emerging industries have been produced rapidly growing up, the pet market is becoming more and more exuberant. Take pet food as an example, North America (with the United States as the main) is the largest regional consumer market for all pet food, more than most of the sales share of Western Europe is the main consumer market for all other types of pet food, and at the same time is the second-largest market for dog food and cat food consumption. Among them, the United States and Japan in the pet economy is particularly prominent.
2, China's pet industry status quo analysis
China has a population of 1.3 billion people, and since ancient times there is a tradition of keeping pets in captivity, according to conservative estimates, there are at least 100 million pets in China, the pet economy, the market potential of the pet economy of at least up to 15 billion yuan, in this huge market, the pet breeding industry, especially canine farming is a fairly critical link. In China, the current canine industry standardization of the road is only in its infancy, the role of the dog has not been widely developed, even in the pet market, is only just beginning to develop, but China's dog breeding industry has become an industry in the number of already have a certain scale, the canine industry has been subtle influence on people's lives and the development of society. But the current level of development of China's pet market has not been in a real sense with the world, the development of China's dog industry has not yet established an international and standardized platform support.
With the growing standard of living of the people, pets have gradually become closer and closer companions of people in China. Whether they are dogs, cats, birds, fish or turtles, these small animals that used to look after the house and provide entertainment for people have started to become important members of the family. In the increasingly competitive social environment, the cute and lively pets dispatched loneliness, increase interest and relieve pressure for humans in the tense modern life. Specially trained dogs can not only serve as family companion pets, but also develop a variety of working potential.
The South China Pet Market is one of the pet trading bases in the country and even in the world, filling the entire pet trading market with a constant flow of all kinds of dog breeds for the whole country and the world. The prosperity of the pet industry will definitely make a greater contribution to enriching people's spiritual and cultural life, broadening employment opportunities, leading people to get rich, driving the development of related industries, and promoting the take-off of the national economy. The sustained and stable development of China's southern and northern pet trading markets is also an important part of promoting the prosperity of China's pet industry, affecting the long-term development of China's future pet industry.
Second, the investment analysis
The current market is full of pet stores, different styles. There are special to provide pets with a variety of food and snacks and nutrients such as food stores; there are also special to provide pets with a variety of exquisite pet kennels, feeders, supplies stores. According to industry insiders, because the investment threshold of such stores is relatively low, so it has begun to saturate. Therefore, is not the best choice for investors.
On the contrary, pet beauty, pet hospitals and other new concepts of specialty stores will become the new investment direction. According to the reporter in the Century City, Wangjing and other communities random survey shows that 60% of pet owners have been or intend to give their pets well-groomed, such as fur care, ? Beauty? etc.; while 28% of pet owners said it does not matter, if the effect is good enough to try; only less than 15% of people expressed opposition to pet grooming. In consumer spending, willing to spend a few dozen dollars for a cosmetic pet owners is a large number of people. You can imagine how big the market space for pet grooming and other related services is.
In addition, for pet owners, the biggest headache is that their pets are sick. As a support for the soul and the continuation of feelings, pet owners must not let their pets suffer a little bit of aggravation. What's more, some owners' pets are more expensive. Therefore, the pet hospital is also a good investment choice. However, some professional pet hospital investment threshold is relatively high. Not only do you need a professional physician, but you also need a lot of money to invest in equipment and medicines.
Whether it's a pet food store, a supply store, a beauty store or a pet hospital, investors need to understand the industry before they can enter. In addition to creating your own brand business, choosing a better brand to franchise is also a good choice. Franchise headquarters will provide professional opening training, you can save a good deal of pre-opening trouble.
It is understood that there are several pet store franchise brands on the market for investors to choose from. These brands have strict specifications in the franchise management place, including publicity and promotion of the place, may give the franchisee to provide certain support, but to consider the franchise fee this is not a small cost.
Third, the store site
1, site selection principles
1) Choose a busy commercial area or mature community, convenient transportation, parking space.
2) Prior to the survey around the consumption level of people living in the crowd and the number of dogs, can be in the evening or morning dog walking time to investigate.
3) Consideration should be given to the nuisance factor to avoid unnecessary trouble in the future.
4) According to their own strength to determine the size of the store, it is best not to take the partnership way to open the store, so as to avoid future uneven distribution of profits occurring in the verbal dispute.
The choice of store location is the least flexible factor in opening a store, and requires consideration of a variety of factors, including the size and characteristics of the surrounding population, the number of pets, peer competition, the convenience of transportation, the characteristics of nearby businesses, the cost of real estate (rental costs), the duration of the contract, the trend of demographic changes and relevant laws and regulations.
In the more densely populated areas and commercial districts, the transportation is convenient, but the environment is too noisy and the price is relatively high, which is suitable for product sales, and pet grooming and boarding is relatively weak. In the flower and bird market, the operation of a more established climate, the flow of goods is very large, and the cost is very low, but the product is sold at a relatively low price, the competition is fierce, but also suitable for product sales-oriented, not suitable for pet beauty and boarding. If you choose to open in the high-end residential area, then you can consider the sale of supplies, beauty and boarding and other full-project business.
In addition, in view of the pet store consumer groups are relatively special, the pet store site selection should pay attention to several details of the local problem. The first thing to consider is the characteristics of the population of pet owners. As several owners of expensive pets are mostly driving with their pets over to consume, so the choice of store location should take into account the convenience of consumer parking. Secondly, there are several areas where it is prohibited to have pets pass through, and he must take this into consideration when choosing a location. Finally, if there is a boarding service for pets, you must consider whether the sound made by the pets will disturb the normal life of the neighbors.