A good business plan, can let the enterprise to see the way forward, can be the staff to find the goal of the struggle, so that investors or shareholders have a refreshing vision, the following I bring you the content of the business plan, welcome to read, just for reference.
Business Plan Content
Part I Executive Summary
1. As people's living standards continue to improve and the reform and opening up continue to promote, more and more people realize that improving their personal image really helps to improve interpersonal relationships and career success. Unlike the existing image design companies for celebrities and actors, we target our market at graduating college students and white-collar workers to help them realize their professional image.
To this end, we intend to locate our company on Wenyi Road, a densely populated area of colleges and commercial residences, where young people are more receptive to modern, personalized services and can be assured of easy access to our company for packaging.
We have a group of excellent color, dress professional designers, according to the customer's temperament style, personality, preferences, affordability, to provide customers with a set of image design program, and according to customer requirements to establish a long-term service relationship. We also have a group of enthusiastic and committed managers to run the company. xxx is an excellent marketing expert, she will serve as the company's marketing director; xxx is a financial expert, she will serve as the company's financial director. In addition, we have hired legal counsel.
2. Investment arrangements
The creation of the company needs to rent 200 square meters of office space, due to the location of the Wenyi Road, the monthly rent of 30,000 yuan, along with the renovation, equipment costs **** the need to invest in 500,000 yuan. Several managers*** invested 200,000, still need to finance 300,000, external investors can get 40% of the shares, and we will use the secondary financing method to repay this investment in 5 years.
We expect the company to generate up to $228,000 in revenue in the first year, with a payback period of about 4 years.
Part II. Market Analysis
1. Service Demand Survey: Through the sample survey on school students and white-collar workers, we found that 35% and 50% of them said they needed someone to design their image for them respectively.
Hangzhou has more than 30 colleges and universities, with about 300,000 college students in school, estimated to reach more than 300,000 in XX, and the number of fresh college and university graduates and postgraduates in XX province reached 96,000 people. With the increase of employment pressure, it is very important to leave a good impression to the interviewer, and we believe that more and more college students will come into our company. Nowadays, more and more white-collar workers take off their professional attire, put on a full of personalized clothing, the so-called "Friday Casual", but after all, work is different from shopping or home, can not be allowed to play to no fear. On the office dress code, both to ensure that generous and decent, both fashion sense, but not overly flamboyant. This gives our image designers another opportunity to show their talents. It is estimated that there will be about 60,000 white-collar workers choose professional designers to design for them.
2. Price demand survey:
University students due to limited economic strength, and white-collar price difference.
As shown in the chart above, the price that college students can afford is below 1000 RMB, mainly focusing on 300~500 RMB, while the white-collar class focuses on about 1000 RMB. We will work out different programs suitable for them according to their different spending power to meet their requirements to the greatest extent possible.
3. Competition Survey:
According to our survey, in Hangzhou, the vast majority of image design companies for corporate image, product image, really engaged in personal image design only a few.
Mao Ge Ping image design studio, love story image design center is located in the famous actors and high-consumption people, charges up to a few thousand dollars, and we do not have direct competition. Love Story Plaza is located in Wulin Road, with a business area of 1,300 square meters. The plaza has three floors: the first floor is the customer reception area, hair stylist hairdressing area and technician work area; the second floor has a spacious shampooing area, a professional beauty area and a training area on the ground floor. Specializing in fashionable people, the main business is beauty salon design. The company mainly provides customers with overall image design solutions, and according to the requirements of different customers, provide different services, that is, "personalized service". Including color, clothing, grooming, body and other aspects of the service content.
The other image design room is actually a beauty salon or clothing store additional business, has not yet formed a scale, the impact is not great. Therefore, it can be said that the image design market for the general public is still unattended. The following table shows our competitive position:
Competitors
Comparison Mao Ge Ping Image Design Office Love Story Image Design Center Small Image Design Office Qingcheng Sun Image Design Company
Market Positioning Actors and High Consumption Crowd Fashionable Crowd Casual Customers University Graduates and White-collar Workers
Charge Level (Average) Above XX Yuan 1000 Yuan or so About 400 Yuan About 400 Yuan
Service content Makeup, dress Hairdressing Hairdressing or dress Color, dress, grooming, body shape
4. Market forecast (market size, market outlook and growth trend analysis)
Forecast of purchasing power of the service: at the beginning of this new service into the market, consumers are not familiar with it, and we are based on the economic strength of customers to develop the design plan, therefore, it is important for us to make the design plan according to their economic strength. Strength to develop the design program, so the beginning of the customer purchasing power is weak, or they may not choose a full set of design programs, but only a few of the parts. But after a period of promotion, consumers gradually familiar with the service will recognize that only the full set of design is the most effective time, the customer's purchasing power will grow.
Forecast of service content: With the popularity of image design services, the company will be based on customer requirements to appropriately broaden the business, to carry out various training activities. Such as the beautification of physical training, training to improve the temperament and demeanor, and so on.
Market share forecast: the current stage of the opening of the image design company can be said to have seized the first opportunity in the field of image design, it is certain that there will be companies wanting to enter the share of the pie, the company's advantage is to provide customers with excellent service from the customer's graduation year for customers to provide services for up to 5 ~ 15 years or even longer. The key is to let all the school students understand our company and trust our company. Our goal is to make people think of Pouring Sun whenever they look in the mirror. It is estimated that our market share can reach about 30%.
Resource forecast: human resources is the source of development of our company, with the increase of customers, we will certainly hire the middle and senior designers and designers. According to our survey, Hangzhou has an existing image design school, Shanghai has two, love Guangzhou two places have more than 20, I believe we can select from the excellent design star.
5. Marketing plan:
Marketing strategy: we target the limited economic strength of college students, put forward the slogan "beauty is actually very cheap", so that they can eliminate the psychological price concerns. For white-collar workers, we will take "customized marketing", each customer as a separate market, according to the specific needs of the individual marketing mix to meet the specific needs of each customer.
Pricing strategy: we do not have a uniform price, but a clear price package. That is, the price of services containing different content is different. For college students, often only need to dress, grooming aspects of the design, while white-collar workers need a full set of design programs, so the pricing is different. Our service is to sign a contract for a period of time, and the client pays 50% of the total amount of fees required for our services to the client. After the expiration of the contract, the client will follow the contract between the two parties, comprehensive evaluation, to see whether the services we provide for the client to create value for the client. If the customer feels that our services have no value, the user can ask for a full refund. The establishment of a membership system, according to the season, the year to provide different discounts (20% and 10% discount).
Promotion means: In view of the special nature of the service, our marketing staff to change the image of ordinary marketing staff, but to have a certain temperament to represent the image of our company. We have to send salesmen into colleges and enterprises, and consumers face-to-face marketing, regular lectures and promotional meetings; free for some consumers to do the color and clothing design, free gifts printed with the company's phone number, address of the gift; contact the major universities, associations, clubs, to do sponsors in order to brand; and enterprises to establish a good relationship with the public ****.
Establishment of long-term service relationship: For the Company, a major factor in stabilizing and increasing market share is to establish a long-term relationship with customers. Through the preparation of customer files, the establishment of customer information network, customer assessment and analysis, attention to customer needs, especially complaints, in order to improve customer satisfaction and loyalty. What's more, it is important for customers to feel happy and dignified in our company. Image design often involves sensitive aspects of the customer's appearance, body shape, etc., must be in the premise of ensuring that the customer's self-esteem is not harmed for the customer service.
Partnerships with major beauty salons, department stores, and fitness centers: In order to make it convenient for our clients, we will purchase the right clothing for their requirements, or guide them through beauty salons, which requires cooperation with the appropriate organizations to achieve a win-win situation and facilitate the transformation of competitors into partners.
The third part of the business management
The following chart shows the organizational structure of our company
Shareholder structure:
Currently the company's main shareholders:
Shareholder name capital contribution contribution form of shares proportion of contact information
xxx80,000 yuan of cash remittance 40% 0571- 88922371
xxx80,000 yuan cash 40% 0571-88922371
xxx40,000 yuan cash 20% 0571-88922313
General Manager:
Name__xxx___ Gender___ Female___ Age ____30 ____ Place of Origin ____ Zhejiang
Degree ____ Master ____ Major ____ Investment _____ Title ____ Intermediate ____
Graduated from _____ Tsinghua University ____ Hukou Location_Hangzhou _____ Contact phone number__
Chief Designer:
Name __xxx__ Sex Female Age_28__
Home Address_Huzhou, Zhejiang___
General Manager:
Name __xxx__ Sex Female Age_28__
Name __xxx__ Sex Female Place of origin_Huzhou, Zhejiang_
Degree_Master's ____ Major_Costume Design_Title_Senior Costume Designer__
Graduate school_Saint Martin College of the Arts, Paris_Household location_Hangzhou_Contact phone number__
Other persons who have important responsibility for the company's development
Name_xxx_ Sex_Male_Age_35_Hometown_Ningbo, Zhejiang_
Degree_Master_Major_Design_
Graduate School_Singapore Institute of Image Design_Household Location_Hangzhou, Zhejiang_Contact_Phone Number__
There is no kinship relationship between the directors and key management personnel of the Company, and the Company does not have the problems of related operation and family management; the Company There is no or potential conflict of interest between directors, managers and key employees.
The Company *** has 13 full-time employees and 3 part-time employees. The full-time staff includes designers, accountants and statistical analysis. The General Manager, xxx, is also in charge of human resources and has the responsibility of training and mentoring the company's sales staff. xxx will be the head of program design and will serve as the chief image designer. xxx will analyze the industry and customer needs on an ongoing basis, develop campaigns to meet the needs of the marketplace and will be in charge of the company's advertising and promotional business. Sales promotion will be handled by one regular employee and will be run by three regular salesmen in the mornings and evenings. Two temporary employees will assist in handling phone calls and answering various questions from customers.
Several of the managers had signed a contract agreeing that they would serve the company for a minimum of five years from the date they joined Dumping Sun; if any of them left the business in the future, they would not be allowed to engage in competitive business for five years from the date of their departure. In fact, the original founders have invested a lot of manpower and money into the creation of the company and they will be committed to making it a successful image design company.
Compensation:
Salaries for the three founders are set at $30,000/year for the first five years, which is a little low compared to what is currently paid for equivalent positions in the industry. The salaries of other full-time employees will be calculated based on the number of clients they bring in and the sum of their commission and base salary and additional benefits (such as medical, life love, etc.) depending on the position; those who work for more than one year are entitled to two weeks of vacation per year. Half-time employees will be guided by supervisors and will be paid $5 per hour. Based on the experience of the experts involved, our wages are competitive in the region.
INCENTIVE PROGRAM:
The development of quality employees in our industry is one way to retain repeat customers. Training for regular and temporary salesmen will be an ongoing effort. Management intends to provide extensive program training and orientation to our employees, who will be trained in product knowledge, hours of operation, telephone conversation skills, understanding of membership contracts, and company rules and regulations.
Our training program is more systematic and formal than our competitors. Outstanding personnel can be sent to famous academic institutions for further study; the establishment of a promotion and elimination system, so that every employee can see the opportunity for promotion; 3 or 5 years later, the opening of stores, so that outstanding designers and marketing staff have the opportunity to become a supervisor.
Human resources: we can work with universities to establish a program to recruit student employees. This program will allow the company to maintain a group of young, enthusiastic temporary employees who can work for two to four years.
The legal affairs of the company will be handled by Hangzhou Haitong Law Firm, which has rich experience and good reputation.
Part IV Business Operation Plan
Selection of location:
Hours of operation: 8:30am to 11:30am; 1:30pm to 7:30pm
Open for 9 hours a day.
Service introduction:
Qingcheng Sun will adhere to the artistic concept of "keeping up with the times and creating a life", follow the principle of "customer-oriented", and thoroughly and meticulously understand each customer's own needs, feelings and lifestyle. From clothing, make-up, hairstyle, body language, etiquette and other aspects of tailored to develop a personalized image analysis and implementation plan.
Clothing consultants will help customers to analyze and organize the closet, according to the customer's budget to develop a purchase plan or accompanied by shopping; professional image consultant's main job is to create a perfect overall image, according to the customer's body shape, figure and other physical characteristics, as well as the customer's actual needs, age, occupation, personality, life style, etc., to establish with the personal attributes of the individual's personal style, clearly present a person different from other people. present the differences between a person and others. And we design different images for them to match various occasions.
Specific content:
Exquisite decorations design
Personalized hairstyle design and healthy body design
Personal color matching design for the best dresses and self-expression skills design for public *** occasions
Makeup design for five-feature modeling and personal body design
Periodic fashion and clothing design for the voice and charisma design, etc.
The image design is a combination of the following:
The design is based on a variety of different styles, and the design is designed to match a variety of occasions. p> In general, image design can include three major aspects.
First, facial makeup modeling.
Facial make-up can be divided into face beauty make-up method
Face correction make-up method,
Skin beauty make-up method,
Skin correction make-up method
Eyebrows, eyes, nose, lips and other parts of the beauty make-up method,
Eyebrows, eyes, nose, lips and other parts of the correction make-up method.
Second, hair design and grooming.
Hair design can be divided into hairstyle design,
special hair modification skills.
Third, clothing and dress design.
Costume design can be divided into dress design,
clothing matching, accessories to wear.
Development plan:
Adopt membership system
At the beginning of the opening, in order to efficiently deliver the message to our target market, we will sign an advertising contract with several popular radio stations, and the cost of the radio advertisement is estimated to be 500 yuan per half minute (prime time). We will also be contacting college and university association organizations to send out our advertisements in their promotional letters. Make them aware of the benefits of membership.
In order to absorb members and increase revenue, there will be a pre-opening promotion to absorb members. Our one-time enrollment fee is $600 per person, and the monthly fee is $60 per person, and each of our members will be exempt from attending any training activities sponsored by our support after paying the enrollment fee and the monthly fee. After the first group of members, we will advertise in local newspapers; direct mail is also one of our long-term strategies; we will also utilize phone calls to contact individuals.
Seasonality of Business and Contingency Plan
Since our company is geared towards employed college students, there is a certain degree of seasonality. There will be relatively more customers in the summer and fall, and relatively fewer in the winter and spring. In order to minimize the seasonal problem, we will solve the seasonal drop in cash inflow by charging monthly memberships and signing short-term contracts with various training classes, which accounts for about 7.2% of the annual income. During the winter months, the company will organize lectures and seminars to improve the skills of its members, and the resulting revenue will help regulate market demand and increase profitability.
Part V Financials
Membership Forecasts
Our calculations are based on a conservative premise. Based on the market research we have done, it is estimated that the pre-sale membership could be up to 50. Taking into account a membership dropout rate of about 30%, there will still be an average annual growth rate of about 20% over five years. Therefore, we expect the company's membership:
Previous Year Membership Number Membership Net Increase Total Membership
First Year 50* 10 60
Second Year 60 20 80
Third Year 80 30 110
Fourth Year 110 30 140
Fifth Year 140 30 170
* The data for the first year is for presale membership. First year figures are for pre-sale memberships.
Setting of Membership Fee
Membership Fee
Initial Membership Fee 600RMB
Monthly Membership Fee 60RMB
We can only refer to the price in Shanghai as there is no other company in the region where we are operating to provide similar service. Due to the difference in per capita income between Shanghai and Hangzhou, our rates are a bit lower than Shanghai.
Financial Forecast Conditions
Area 200 square meters
Rent 6,000 RMB/month
Total equipment:70,000 RMB
1. Air conditioner and other XX0 RMB
2. Computer 30,000 RMB
3. Software XX0 RMB
Decoration cost 100,000 RMB
Personnel salary 138,000 yuan/half year
Estimated advertising cost 15,000 per half year
Business income (per half year) 10% growth rate 144,000
1. college students 400 yuan/person 10 people/month
2. white-collar workers 1,000 yuan/person 20 people/month
Business cost (rent for half a year) 36,000 Yuan/half year
Other expenses 1,000 Yuan/month
Expected Profit and Loss Statement
Unit: Yuan (half-yearly period)
Project Period
Operating Revenue
Operating Costs
Gross Profit
Operating and Administrative Expenses
Interest
Operating Taxes and Surcharges
Operating Profit
Part VI Financing Description
Funding Requirements and Uses of Funds:
The Company is still in need of financing of $300,000 for hiring excellent designers and marketing personnel, and for the purchase of design software.
Supervision and management power of the investor:
The investor has the right to participate in the operation and management of the company, and the company will report the financial statements to the investor on a regular basis.
What is the responsibility of the company and its management to the investor if the company does not realize the project development plan?
Exit:
After three years, the company will carry out the second financing, if not successful, the company will buy back the shares;
Other:
___ Risks that may be encountered by the company in the process of development (including policy risk, the risk of joining the wto, technology development risk, business management risk, market development risk, financial risk, investment risk, dependence on the key personnel of the company). risk, risk of dependence on the company's key personnel, etc.).
The company's R & D capital investment and personnel investment plan for the next 3 to 5 years ($ million)
Year Year 1 Year 2 Year 3 Year 4 Year 5
Capital investment
Personnel (a) 13 13 13 13 15 18
Confidentiality
The contents of this business plan involve the company's commercial secrets, and will only be disclosed to investors interested in investing. The Company requires the project manager of the investing company to make the following commitments upon receipt of this business plan:
Keep this business plan in a safe place, and do not disclose the Company's trade secrets involved in this business plan to a third party without the Company's consent.
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