Xiaohongshu strictly deals with fake grass planting of medical beauty. The person in charge of Xiaohongshu's false grass planting project said that this round of medical beauty management will focus on misleading users' content and accounts in the first batch, and Xiaohongshu will strictly deal with medical beauty false grass planting.
Xiaohongshu strictly deals with medical beauty 1 false grass planting. Xiaohongshu recently launched a new round of false grass planting control. This round of control focused on the category of medical beauty. The first batch of 279,000 illegal notes were disposed of, and the illegal account number168,000 was punished. From today, Xiaohongshu will cancel the certification of 2 16 private institutions including medical beauty institutions, medical beauty platforms and medical beauty service providers in batches; At the same time, we will continue to introduce top-three hospitals and doctors from top-three hospitals to provide high-quality and safe professional content.
It is reported that this is the most severe special treatment action for medical beauty in Xiaohongshu's history. The first stage mainly starts from two aspects: on the one hand, the professional certification of private medical beauty institutions is cancelled, and the professional certification is only open to medical beauty doctors in public top three hospitals and top three hospitals; On the other hand, the medical beauty notes made by ordinary users are reviewed and cleaned up, and the contents and accounts suspected of marketing diversion and illegal medical beauty are removed, sealed and downgraded.
"Little red book false grass control has been carried out in the fourth round. We hope that the scope of grass control in heel in will be gradually expanded, the control efforts will be further strengthened, and the control means will become more and more sophisticated. In this round of medical beauty management, the first batch will focus on misleading content and accounts, and strengthen the introduction of professional content. I hope that when users search for medical beauty content on the platform, try to refer to the content of certified public hospitals and doctors. " The person in charge of Xiaohongshu fake grass planting said, "The special treatment of medical beauty will continue to remind users that medical beauty is risky. If there is demand, it is best to go to a regular hospital for consultation. "
Title: Example of Violation Notes
In June, 20021year, National Health Commission and other eight departments issued the "Special Rectification Work Plan for Combating Illegal Medical Beauty Services", and the medical beauty industry entered a new round of strict rectification period. As a new industry, the development of medical beauty technology has solved the needs of many consumers, but at the same time, there are frequent chaos, and many unqualified institutions and illegal projects have quietly appeared in the market. June 65438+1October 65438+April 2022, Shanghai Municipal Health Supervision Bureau announced ten typical cases of illegal medical beauty, involving unqualified medical beauty and illegal use of counterfeit drugs.
Zhu Wei, deputy director of Communication Law Center of China University of Political Science and Law, believes that a considerable part of medical beauty marketing content will mislead users. The platform needs strict control, and at the same time, it needs to form a joint force and multi-party governance, and the effect will be better. In addition, consumers are also called upon to establish a correct aesthetic concept. If there is a demand for medical beauty, we should choose a qualified medical institution.
It is understood that Xiaohongshu has continuously strengthened the ecological governance of the platform since 20021,and has successively launched a number of long-term governance projects. In response to the special action of "purifying the air, cracking down on traffic fraud, black public relations and network water army", Xiaohongshu started the special treatment of "false grass planting" from 202 1 12 16. So far, 8 1 brand and offline merchants suspected of false grass planting have been banned, and 65,438 false grass planting notes have been handled. At the same time, four notification platforms and MCN institutions suspected of engaging in false grass planting were prosecuted, and the special treatment of false grass planting covered the whole gray industrial chain.
Xiaohongshu strictly deals with the false planting of grass in medical beauty products. According to China Net Science and Technology, Xiaohongshu recently started a new round of fake grass planting control, and focused on medical beauty products. The first batch of 279,000 illegal notes have been disposed of, including142,000 medical beauty notes suspected of marketing drainage at the next station, and168,000 illegal accounts have been punished.
It is reported that this governance mainly starts from two aspects: 1, canceling the professional certification of private medical beauty institutions, 2, reviewing and cleaning up medical beauty notes made by ordinary users, and removing, sealing and downgrading the contents and accounts suspected of marketing diversion and illegal medical beauty.
The special person in charge of the management of fake grass planting in Xiaohongshu said that the management of fake grass planting in Xiaohongshu has been carried out in the fourth round. This round of medical beauty management will focus on misleading users' content and accounts, and strengthen the introduction of professional content. Refer to the contents of certified public hospitals and doctors as much as possible.
Xiaohongshu strictly handled the news of March 17 in view of the false planting of grass in medical beauty. It is reported that Xiaohongshu has recently launched a new round of fake grass planting. In this round of governance, the category of medical beauty is the key remediation object. The first batch of illegal bills has been disposed of 279,000, and 6,543,800 illegal accounts have been punished.
It is reported that this is the most severe special treatment action for medical beauty in Xiaohongshu's history. The first stage mainly starts from two aspects: on the one hand, the professional certification of private medical beauty institutions is cancelled, and the professional certification is only open to medical beauty doctors in public top three hospitals and top three hospitals; On the other hand, the medical beauty notes made by ordinary users are reviewed and cleaned up, and the contents and accounts suspected of marketing diversion and illegal medical beauty are removed, sealed and downgraded.
From February 17, Xiaohongshu will cancel the certification of 2 16 private institutions including medical beauty institutions, medical beauty platforms and medical beauty service providers in batches. At the same time, we will continue to introduce medical and aesthetic doctors from top three hospitals and top three hospitals.
Since the launch of Xiaohongshu Medical Beauty Category Management Project, the first batch of * * * has handled 279,000 illegal bills, including142,000 medical beauty bills suspected of marketing drainage at the next station, including but not limited to all medical beauty marketing contents including illegal medical beauty projects, medical beauty institutions, plastic surgeons and medical beauty products. At the same time,168,000 illegal accounts were punished.
"Little red book false grass control has been carried out in the fourth round. We hope that the scope of grass control in heel in will be gradually expanded, the control efforts will be further strengthened, and the control means will become more and more sophisticated. In this round of medical beauty governance, the first batch will focus on misleading content and accounts, and strengthen the introduction of professional content. I hope that when users search for medical beauty content on the platform, try to refer to the content of certified public hospitals and doctors. " The person in charge of Xiaohongshu's fake grass management said.
It is understood that Xiaohongshu has carried out a number of long-term governance projects since 202 1. Xiaohongshu began the special treatment of "false grass planting" from 202 1, 12 and 16. So far, 8 1 brand and offline merchants suspected of false grass planting have been banned, and 172600 false grass planting notes have been handled, with 53600 illegal accounts. At the same time, it filed a lawsuit against four notification platforms and MCN institutions suspected of engaging in false grass planting.