xx years that is the award of the past, xxx hotel in the group's correct leadership and strong support, through the *** with the efforts of all employees, to overcome the economic crisis, the decline in market demand, the pressure of intensifying competition in the industry, and achieved a good social brand benefits and economic benefits. In the mode of operation from the exploration of business to the transformation of specialized operations, in the management system from the "people to people" to the transformation of institutionalization. Now the work of the xx year is summarized
Operation
xx year is the second year of the establishment of the hotel, but also the development of the hotel is facing a huge test of the year, "difficult to start a business, it is even more difficult to keep the business". xx year, the intensification of competition in the market, increasing operating costs, as well as the impact of the economic crisis, resulting in the industry have used price reductions, discounts and so on, to reduce prices. Have used price cuts, discounts and other unfair means of competition, so that the hotel operation is faced with the situation of either advance or retreat, shrinking turnover, loss of customers, the decline in staff motivation. In the face of difficulties and pressure, the hotel all personnel up and down the concerted efforts to change the crisis into an opportunity for development, based on the actual market situation, the development of change, the establishment of marketing as the main body of the service as the cornerstone of the market demand-oriented correct development concept, to adapt to the needs of business development.
xx annual operating income of xxxx yuan, operating profit of xxxx yuan, after deducting the depreciation of the annual cumulative profit of xxxx million yuan, of which, catering profit: xxxx million yuan, room profit: xxxx million yuan, ktv profit: xxxx million yuan, the year's fixed asset investment of xxxx million yuan. Existing employees xxxx people, the annual payment of employee benefits xxxx million yuan, for xxxx employees participated in the five social insurance.
Improving the marketing team, expanding marketing efforts, expanding market share, establishing a stable marketing
system, and actively striving for new customers, as well as launching new measures in various departments.
1, expand the marketing team establishment, adjust the marketing staff, increase the incentive mechanism;
2, the establishment of the Chinese website, expanding external publicity;
3, in the television media to do the hotel's brand publicity;
4, dishes in a timely manner to innovate, and strive to create the hotel's specialties. Timely launch of the May Food Festival, updated dishes, and do publicity in the media;
5, expand business ideas, ktv launched a beer festival;
6, the guest room department launched a personalized service;
7, increase the business project, catering boutique fat cow bar inauguration.
The implementation of the above series of marketing initiatives, so that the hotel's operation is invincible, stabilized customers, and establish a good brand image of the hotel.
Management
I. Improve management, the introduction of the "percentage assessment system". The introduction of the "percentage assessment system", so that the hotel management has taken the first step towards the institutionalization of the construction, but the assessment system needs to be further improved.
Two, strengthen personnel training, enhance the hotel's service quality. Service is the basis for the survival of the hotel, is an effective means of improving the quality of staff.
1, the department to establish an effective training system and regular meeting system, so that the spirit of the staff has changed, so that the hotel management ideas have been effectively implemented;
2, the hotel to take the approach of going out and inviting in, hired Yingkou City School of Economics and Technology, a professional lecturer to the hotel training guide, and management personnel to Qingdao Seaview Garden Hotel to learn, improve the middle and senior cadres The vision of the hotel to promote the standardization of management has played a positive role;
3, through the staff skills competition to further enhance the staff's service skills, and in the hotel industry staff skills competition held in the station before the district won the first place in the group, expanding the hotel's social impact.
Three, to create a harmonious working environment, the construction of unity and upward xx corporate culture.
1, the organization set up a "Love Help Foundation" for employees to create a "home" atmosphere, the establishment of mutual help and love of the work environment, the hotel annually to the Foundation to inject a certain amount of money to solve the practical difficulties of employees. And in October, the start of love to help the fund for employees suffering from serious illnesses xx subsidized xxxx yuan medical expenses, in a timely manner for the staff to send love and care;
2, and actively carry out activities conducive to the construction of corporate culture, held the first Youth Culture Festival, the second July 1 chorus competition and eleven staff chess tournament. Through the leadership and staff *** with the participation of the staff to show the staff's style, for all levels of leadership and staff to provide an opportunity to communicate and promote the hotel's cultural construction.
3, the establishment of trade unions and party branches, give full play to the role of exemplary party members to take the lead, to the point with the face, comprehensively driven by the hotel staff *** with progress.
Existing problems
xx annual achievements, but there are still deficiencies, mainly in the following areas:
One, due to incorrect market judgment and competitors do not understand, so that the performance appraisal of the existence of the deviation from the actual operating status quo, the indicators of the phenomenon of unscientific, to the work of the operating departments to cause greater pressure;
On the second, Marketing system is not perfect, there is a "lack of unity of thought, each fighting" phenomenon, and a single means of marketing, customer groups need to be further expanded;
Three, the lack of strict implementation, and failed to achieve effective supervision and reward and punishment of laziness. Middle cadres lack of seriousness and fairness of the system, the department staff favoritism, resulting in the implementation of the hotel system in the process of the lack of impartiality;
four, the departments lack of work style, the administrative instructions do not pay attention to the implementation of a timely manner. Implementation of the phenomenon of the tiger's head and snake's tail, especially the logistics of the first-line departments of support for the existence of slack mood;
5, the lack of detail management, the lack of responsibility of the personnel of various departments, especially in the cost of costs, the hotel's management costs and non-operating expenses are still high, the need to further strengthen the accounting supervision and accounting functions, refinement of the links in the management of the cost-saving and efficiency gains.
For the xx year's operating results and problems, the next year focus on the following direction:
Next year's work direction
Clearly to the development of the theme of marketing to have a new idea, management to have new breakthroughs, operation to have a new situation, all the work to have new initiatives. Work focus
Next year's work focus
One, based on the market and its own business development needs, reasonable quantification of the indicators, the establishment of a scientific and effective performance appraisal index system
Establish a reasonable business indicators, and improve the corresponding incentives and penalties. In line with the principle of seeking truth from facts, objective and scientific face of the market, through the analysis of financial data and market demand research, the development of xx years of business indicators, by the financial and operational departments to make a scientific, incentive performance appraisal indicators in order to help mobilize the work of the enthusiasm, in the feasible premise of the performance appraisal of the popularity of the staff, close the relationship between the interests of the staff and operations, and the hotel's business results linked to the
The hotel's performance appraisal indexes are based on the following criteria
Second, improve the marketing team, strengthen marketing management, the establishment of a unified marketing system
1, so that the marketing indicators and business sector indicators linked to strengthen the close cooperation between the marketing and business sectors;
2, to expand the marketing team, improve the rate of customer visits, the formation of a stable marketing network;
3, in the stabilization of the old customers on the basis, through the Multi-channel broad exhibition of customer sources, the establishment of an effective incentive mechanism, within the department to form a positive atmosphere of potential work;
4, the establishment of the concept of marketing marketing of the whole staff, the timely introduction of marketing incentives for the whole staff to maximize the mobilization of the majority of employees' marketing enthusiasm;
5, according to the characteristics of the local consumption, to push forward, to carry out a variety of flexible marketing policy, to attract new customers to join. Join.
Three, strengthen the institutionalization of the construction, serious system, increase supervision to ensure effective implementation.
1, based on the hotel's own development, improve the system and workflow, and try to do every part of the chapter to follow, the violation of the system of equal treatment of employees;
2, to strengthen the system of supervision, timely deployment of supervision and inspection personnel to play the role of the security guard's monitoring and control, and effectively do the work of the layout, standards, rewards and penalties, inspections, and feedback, one by one, to the letter!
Four, do a good job of service training, enhance the cadres and staff of the overall quality.
1, regularly send staff above the foreman level to go out for training and learning, broaden their horizons and bring back effective management methods and service concepts 2, all departments to establish a pre-shift meeting, after the class summarization system, the establishment of a regular training system, to achieve the development of the operation and management of a consistent and effective convergence; 3, the establishment of a corresponding talent pool mechanism, the regular appraisal of the cadres above the foreman level, the establishment of the ability to get on and get off of the effective hiring mechanism; 4, the establishment of advanced models. Mechanism; 4, set up advanced models, increase the reward for advanced staff, effectively drive the staff "than, learn, catch up, super" spirit, pulling the enhancement of the quality of service;
5, strengthen cost control, develop cost management system, to save to benefit, to management to benefit, give full play to the scientific management of financial functions.
1, relying on scientific and strict financial management, the Ministry of Finance to develop a cost management system, a clear delineation of the scope of responsibility and authority; 2, the departments based on the results of the monthly operation, the establishment of the departmental cost control files, so that the management and savings from the source; 3, based on the results of the Ministry of Finance, the Department of the costs of the Department of the rationalization of the monthly recommendations and the corresponding measures to rationalize the control of costs to eliminate the "running, risking, dripping". "Run, risk, drip, leakage" phenomenon.
Sixth, strengthen the maintenance of equipment and facilities, the implementation of safety precautions. Hotel business equipment and facilities, after two years of operation, there have been varying degrees of damage, the new year, we must strengthen the maintenance of equipment and facilities maintenance and maintenance, the implementation of the responsible person for the management of the failure to do timely maintenance; seriously grasp the fire prevention, anti-theft, prevention of food poisoning, prevention of vehicular accidents, safety precautions.
Seven, play the hotel's own advantages, to open up the characteristics of the business road and the road of innovation.
1, strengthen the shaping of the brand image, in the group's development, play the role of cornerstone and paving stone. "In place of the service" is the foundation, "to the home of the service is the goal." With the continuous improvement of people's economic level, the operation of modern hotels is not just simply selling food and rooms, but also selling a warm, kind atmosphere and a relaxing experience. The new hotel service will be beyond the "service in place", but the pursuit of "home service". In the new year, our services should be based on the original, to provide guests with extended services to further improve the brand image.
2, the hotel business has characteristics, in order to operate for a long time. Service is the basis for the survival of the hotel, management is the basis for the existence of benefits, innovation is the vitality of the enterprise. The scale of our hotel is not large, if you want to be based on the fierce competition in the market, we must find their own positioning, with their own rapid reflection of the market, flexible business model and good service quality, in order to achieve greater results in the hotel industry.
While our hotel is very young, although our leadership team is very young, but we are moving towards a mature management model, although the road of business is very bumpy, the competition is still relatively fierce, but I firmly believe that: the strong backing of the group company, we are dedicated, united and progressive XX team, with the scientific concept of development and the spirit of never give up in the XX year, the hotel will certainly achieve brilliant! The hotel will definitely achieve brilliant results in the year of xx.