1. Marketing: Use various channels for marketing, such as social media, search engine optimization, and email marketing. You can also attend industry trade shows and conferences and connect with potential customers.
2. Customer Service: Providing high quality customer service is key to maintaining customer satisfaction and loyalty. Ensure that you respond to customer questions in a timely manner and resolve any issues they encounter.
3. Training and support: As a reseller, you need to provide training and support to new users to help them understand how to use the system. In addition, you will need to update users regularly throughout the partnership and provide technical support as needed.
4. Partnerships: Partnering with other companies or organizations may help expand your business and increase your revenue stream. For example, partnering with a medical device manufacturer or pharmaceutical distributor may be mutually beneficial.
5. Managing costs: Managing costs effectively is critical to profitability. Consider taking steps to reduce overhead (e.g., reducing the number of employees, downsizing office space) as well as finding more cost-effective vendors and service providers.
Please note that these are some common operational practices that you can adapt and optimize for your own situation.