First, the definition of through train diagram
The through train map is a picture made for the placement of the through train, which is what we generally call the creative map of the through train. The size is 800*800, which is a bit similar to the main product drawing, but more publicity copy can be added.
In fact, there is no difference between the through train map and the main map, except that the car map is the display of the through train booth, while the main map is the display of natural search.
Second, the production of through train map
1, hotspot borrowing type
Integrating the through train promotion map and relying on real-time hot ideas is the most effortless and pleasing car map. For example, in the August Olympic Games, wild girls are the focus of everyone's competition, but sometimes the publicity involves copyright, such as papi sauce and the faces of online celebrities, which are not allowed to be used, and can be used in word marketing or other angles;
2. Creative fonts
This set of through train maps takes both brands and products into consideration, and at the same time, the creative design of pure words is separated from many through train maps with fancy graphics and texts. Customers with obsessive-compulsive disorder will definitely stay three seconds longer than other car maps, and the brain will make up for the missing text.
3. Excellent color type
It is also a good idea to use bold colors, contrasting colors and other design techniques to attract attention and create visual impact.
4. Pure creativity
Creating vision with creativity and detonating sales with vision is the core purpose of visual merchandising. Creative maps are especially precious in through trains. A good creative car map can instantly improve the click conversion rate and realize the maximum traffic conversion with the least money.
5, emotional distraction.
In order to drive this car better, business operators want to break their heads and keep trying with various drawings, but have you ever thought that excessive force will turn into brute force, and occasional small fresh designs can also be drawn in many impetuous car drawings?
Clean out treasure to train pictures are directly displayed to consumers, so the setting of through train pictures is very important. Taobao merchants need to master the skills of setting Taobao training pictures in order to bring better results.