Invitations have confirmed that customers have seen? Not just send it?
How many customers have you asked? Have you registered?
All kinds of forms ready?
Have you prepared all kinds of exhibition materials? I don't mean big materials, I mean all kinds of small materials?
Do you have the customized cards for the show?
Has the plan and program for the show been implemented?
Have you set the goals and targets for the show?
Are the business apparel and accessories for the show OK?
... ...
Split line of various questions
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If you are ready for all the above questions, then I dare say your preparation has been qualified, of course, qualified is still different from 100 points, but at least qualified. If you haven't done any of the above or half of them, you still have a week left to try to make up for it.
Today for the eight problems I have given a reminder or skills to share with you, the purpose is only one: to help you deal with exhibition customers!
Of course, more is grateful to pay attention to and do not mind me to update the article frequency of students, great THANKS!
Well, nonsense less talk, a discussion of the exhibition notes, Let''s go!
The first question: invitations have been confirmed that the customer has seen it? Not just sent?
Skill: Using the software, the function is to check whether the customer has read your email, very convenient. In order to avoid the suspicion of advertising I really can not call the name of the software provider, we just ask the lady, everything has an answer. But be sure to go to confirm that the customer has not seen, otherwise you will be sent in vain.
The second question: How many appointments? Did you register them?
Skill: Many students' misunderstanding of the exhibition is to collect business cards, so more thought is spent on new customers at the venue, but you have to know that those are uncontrollable factors, so in order to increase the success rate, you must invite more old customers to facilitate the return of orders and increase popularity.
Skill: If you think your brain is better than your pen, there will be no good memory as bad as the words. Before we exhibit, there are a lot of large and small forms, such as budget form, target form, customer form, etc. So without a few excel without a few folder, you have the face to go to the show. There are many templates, such as the following is one.
The fourth question: all kinds of exhibition materials ready? I'm not talking about big materials, I'm talking about all kinds of small materials.
Skill: the big materials needless to say such as water fountains, tables and chairs, and so on, and the small materials are often ignored, such as cameras, what camera you use? What software? What form of presentation have you thought about? The major suppliers of various tricks, the core is to attract the attention of customers, tips Note that we take pictures of the background, in addition to the company logo and what else? For example, the map on the sub-national booking on the logo of the big-name customers, such as culture wall but covers your big data and so on.
Fifth question: do you have business cards customized for the show?
Skill: The cards for the show must give customers the feeling that they can find you no matter what way, so all your contact information layout is very important, and all the apps must be written on them, if the traditional business card format, I can only say not good.
Sixth question: Have the plans and programs for the show been implemented?
Skill: What is the purpose of this exhibition? How many people will be there? What is the role and division of labor of each person? What should you do when there are fewer people? These problems and solutions must be thought out in advance. There has been a case, the United States exhibition, a tycoon manufacturer directly air-freighted marble coffee table and expensive tea sets to go, all the sales staff are dressed in cheongsam, should be very eye-catching right, but the results you guess what? Their booth is the least people in, because everyone sits down to taste tea rather than meet customers. So it's not just about investing in a big eye-catching business, the most important thing is to go in and make an inquiry of the target customers.
Seventh question: Is the target and segmentation of the exhibition set?
Skill: What was the input-output ratio of the Canton Fair in the previous year? What is the sales volume of the previous year? What is the target for this year? Breakdown to each salesman's goal is? There is no review and forecast to go to the exhibition, it will be very passive.
The eighth question: the exhibition of each business clothing and accessories are ok?
Skill: Black suit? White shirt? Unless you have a great face, it's hard for customers to be impressed by your appearance. What can you do to make it easier for customers to remember you? Think about your accessories. For example, a pin with your company's name logo is not a badge, because you already have a badge when you enter the Canton Fair, right? So pay attention to the details guys and gals.
Of course, each of the above issues in detail can be spoken for hours, plus more questions, so that the exhibition is a learning experience, in general, the more prepared you are, the higher the success rate, do not think that the exhibition is just to receive business cards in a process only. The final follow up includes from contacting customers-attracting customers-quoting-negotiating-sending samples-following up and so on, all of them have their own mystery in it. I will share more with you when I have the chance to meet you offline, and I wish you all a great success in Canton Fair and many orders!
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