Cable digital TV has shaken China's TV industry with powerful service functions, high-quality audio-visual effects and rich program contents, and has replaced the original cable TV with a rapid momentum. The reason why cable digital TV is so popular is because of its powerful functions:
1. TV program function: movies, sports, fashion, variety and other TV programs are rich and colorful, a huge number of TV programs for you to choose.
2. Stock Market Function: Receive real-time stock market information, users can get real-time information about the general market in Shenzhen and Shanghai, the decline and rise of individual stocks, K-line charts, the top ten gainers, the top ten losers, etc., which will make your speculation in the stock market easier and more comfortable.
3. Interactive function: It can realize video on demand, TV playback, TV bank trading, distance education and other functions.
4. Data broadcasting function: In data broadcasting, you can query the sunshine government information, all kinds of convenient information, such as: weather forecast, Wuhu news, flight query, TV newspaper, traffic information and so on.
5. Electronic Program Menu (EPG) function: Users can quickly search for their favorite TV channels through EPG.
6. Audio broadcasting function: Digital TV can also listen to various broadcasting channels and beautiful music.
7. E-mail function: TV can also read mail, which is the opening of the digital TV platform to bring users another big surprise since the opening of the e-mail function users can receive a variety of notices and information issued by the network center, such as disaster information, bill payment notification. "Wired through" personal broadband is a new business launched by Wuhu Branch of China Broadcasting Corporation, which relies on the cable television network throughout Wuhu City, with the inherent advantages of bandwidth and media advantages, to create a new network for you to lead a new life.
The advantages of "Cablecom" personal broadband are:
1. High transmission rate. The downlink rate of the current users can reach up to 2M, and the uplink rate can reach up to 1M;
2. Very cheap price. Monthly unlimited, cost-effective known;
3. Transmission of the signal is not easy to external interference. Cable TV system access has a special physical structure better than telephone lines, fully guarantee the safety and reliability of information transmission. First, data broadcasting introduction
Data broadcasting is the use of radio and television channels, using digital technology to transmit data information technology and business in general, the data of audio, video, images, software and other data information transmitted to the user's digital TV set-top boxes, digital TV receivers, personal computers, and mobile devices, such as new business, it is the third type of broadcasting following the sound broadcasting (audio) and image broadcasting (video) after the emergence of the broadcasting system. video) after the emergence of the third broadcasting technology.
Second, Wuhu information content
Complementing the overall conversion of cable digital TV, China Broadcasting Corporation Wuhu Branch built a data broadcasting system in January 2008, which contains the content of Sunshine Government, Charming Charms and Charms. Its content includes sunshine government affairs, charming Wuhu, convenient information, fashion shopping, food court, Wuhu property market, education and medical care, automobile world and other columns and sections.
●Sunshine Government Timely release of the government's latest announcements, public notices, policies and regulations, without leaving home, you can fully understand all kinds of authoritative information released by the government.
●Charming Wuhu Introduces Wuhu's natural scenery and long history, as well as specialties and famous enterprises, showing the charm of the river city.
●Convenient Information The starting point is to be close to the public and to serve the public. It publishes weather forecasts, transportation information, marriage introductions, housekeeping services, water supply and power supply, and other information that is close to people's lives.
●Fashion Shopping: Introduces Wuhu's major shopping malls and other discounts, as well as home appliances, clothing, beauty salons, electronic products and other information.
●Food Court Introduces Wuhu's food culture, specialty restaurants and star-rated hotels, hotel features, environment and other information, as well as the hotel's latest activities.
●Wuhu real estate market: provides the latest real estate market information, part of the housing rental and second-hand housing transaction information, decoration and decoration of knowledge and skills.
●Education and medical care: Introduces the daily life health care knowledge, the introduction of the city's major hospitals, the introduction of each school and all kinds of enrollment, examination information.
●Automotive world; the introduction of the contents of the new car recommendations, car buying guide, leasing information, vehicle maintenance and beauty, etc..
Three, the outlook of data broadcasting
Data broadcasting not only allows you to view the political announcements, education and health care, but also major shopping malls, discount promotions, Wuhu real estate market, home services and other information for the general public to provide a comprehensive, timely and fast information, all kinds of information available, the user can browse the content of the data broadcasting information through the remote control like the Internet.
The data broadcasting platform provides a new service mode of "one card in hand, all the information", and the goal of data broadcasting in the future is to develop in the direction of personalization and gradually realize interactive information services. Different users will be able to easily access electronic newspapers and magazines, digital libraries, professional websites, different flavors of film and music content, sports, arts and other information services through data broadcasting.
Data broadcasting will be one of the highlights of China's new contribution to the progress of world civilization. Information Channel belongs to Wuhu Branch of China Broadcasting Cable Information Network Co. At present, Information Channel covers more than 300,000 cable TV subscribers in the city, covering a population of more than 1 million, and the coverage is still expanding. Information Channel is one of the few mass media in Wuhu.
I. High effective audience. Information channel is a collection of Wuhu City, all walks of life information, people's life information in one channel, is an authentic local characteristics of the channel, is a viewer initiative to find information on the channel, is a popular Wuhu citizens, shareholders favorite channel.
All the audiences of the media are those who are more concerned and sensitive to the contents of their advertisements. In the total audience of the media, specific advertisements appeal to specific groups of people, and these groups of people only account for a part of the overall audience, which is the effective audience. The main reason why some companies' advertisements have little effect is that their target audience only accounts for a small portion of the total audience of the media. We know that the audience of any kind of media can not be completely overlap with the target consumer group of the enterprise product, therefore, the enterprise organization should maximize the complementary selection of media for advertising, the purpose of doing so is to meet the advertising release to cover the maximum effective population, that is, the target consumer group of the enterprise product.
Two, the unit cost of advertising is low. Advertising costs generally include advertising production prices and advertising media prices. Compared with other media, television advertising due to the complexity of the production process, preservation is relatively difficult, so the production cost will be higher than newspapers, radio, magazines, my channel for long-term cooperation with customers to take the advertising fee and production fee preferential policy, greatly reducing the advertising costs of customers. Relative to other media, my channel's cost per thousand is low, and it is an excellent platform for enterprises to place long-term advertisements.
Three, good advertising time and high frequency. Some people think that as long as the media put enough strong ads must be able to receive the best results, in fact, not quite. Because for the same media, choose when to advertise, what time and layout to advertise, the effect is very different. Consumer interest in advertising information, memory, desire to buy, the need for advertising has a certain frequency of repeated reminders and consolidation, I channel is the television media can maximize this, we have greatly increased the number of times the audience's attention to advertising.
Four, the timeliness of information, comprehensive. Different media have different communication characteristics, television advertising to attract the attention of consumers to help, but most of the television media can not pass too much information in a timely manner, but as a specialized to publish a large amount of information we can do this, we can always release detailed information to the general audience.