Marketing
1, sensitivity: find the right direction and radius is the first to which units and people to promote and publicize? To what extent? This is related to the market positioning of their own clinics.
2, in accordance with the principle of promotion from near and far.
3, the community and unit promotion to make a difference: kindergartens and schools as much as possible oral examination, plus oral health lectures, the means of publicity need to keep pace with the times, need to be innovative! Now into the schools and units for publicity is very difficult to think of ways to gradually penetrate deeper and better prepared in advance to check and lecture materials, classroom materials, props, notification forms, forms, etc.; the unit is best to carry out clinic publicity; the community should be occupied for a long time to publicize the position;
4, the activities of the summary evaluation should be carried out in a timely manner in order to continuously improve the measures, in order to achieve better results.
5, the full use of WeChat QR code as a means of publicity. WeChat QR code scanning has become a fashionable consumption habit of many consumers.
6, if the activity is attached to the preferential measures, should be designed to preferential vouchers (such as flyers or WeChat push preferential activities, etc.);
7, the use of some such as dental clinic management software such as dental housekeeper management of clinics and patients. Through this kind of software can make the clinic and equipment to realize the interconnection function, so as to achieve the "one-stop service" medical environment, the chain clinic owner can understand the clinic status at any time and anywhere, the doctor can always call to the medical equipment in the data, images, etc., the patient can get their own clinic at any time and any place with the CT image, you can Feedback with the doctor, etc.; so through this type of management tools, with clinic management software for customer management, marketing, at the same time, improve customer experience, improve customer conversion rate.