Medical beauty organizations in the advertisement on the "artificial beauty", "artificial men" and so on, exaggerated propaganda, misleading consumers. What "painless", "no scar", "contract service", "unconditional refund" and so on. From a medical point of view, these publicity lack of scientific basis, because medical beauty is not ordinary beauty services, it itself has certain risks. Some medical advertisements are "minimally invasive and scarless", in which the word "scarless" is highlighted prominently and the word "minimally invasive" is hidden and minimized. In fact, "minimally invasive and scarless" itself is a contradiction in terms of publicity. According to medical experts, any surgery will have trauma, there are scars, smart doctors but the surgical wounds are designed in a more hidden place only.
2, price: jagged
Because of the lack of a unified price control mechanism for the medical beauty industry, many businesses to compete for customers, fighting the "price war", in the price on the basis of competing discounts, a wide range of prices so that people can see the fog, vicious price competition disrupts the order of the industry. For example, the same is cut double eyelid, the price from 200 yuan to 1500 yuan, the difference is very wide, so that consumers have no choice, and too low a price may not be able to guarantee the quality of beauty.
3, check: form and void
Doing plastic surgery before the routine medical examination is essential, but some medical beauty institutions are greatly discounted on the link. If the plastic beauty salon beforehand to inform the customer to charge a check fee of 400 yuan to 500 yuan, but now is to carry out activities during the check fee is waived, so that the customer feels to save a fee, the business is easy to deal with. But this "free inspection" is generally a walk in the park, and will often end up telling customers to meet the surgical requirements, and then use the high cost of surgery will be exempted from the inspection fee quietly scraped back. Formal cosmetic surgery hospitals generally require a routine pre-operative examination, all the inspection costs up to about 50 yuan, and then the hospital based on the results of the examination to determine whether the operation can be carried out.
4, the contract: do not inform the risk
According to the State May 1, 2002, the implementation of the "medical cosmetic services management approach" stipulates that a licensed physician in the implementation of the treatment must be informed in writing to the patient's own or relatives of the indications for the treatment, contraindications, medical risks and precautions, etc., and to obtain the signature of the patient's own consent or that of his or her guardian. However, some beauty salons do not inform their customers of the risks before surgery, and there are no provisions in their contracts regarding liability for surgical failure. This is not a case of negligence on the part of the salon or the practitioner, but rather a case of fear that after being informed of the risks, the customer will give up the beauty treatment, thus affecting the business. And customers are naturally kept in the dark.
5, qualifications: concealment to deceive customers
"Medical Beauty Service Management Measures" stipulates that the attending physician responsible for the implementation of medical cosmetic surgery projects must also have the following conditions: have the qualification of licensed medical practitioners, registered by the registration authority of the licensed medical practitioners; with the experience of engaging in the relevant clinical disciplines. Among them, the physician responsible for the implementation of cosmetic surgery program should have more than 6 years engaged in cosmetic surgery or plastic surgery and other related professional clinical work experience; after medical aesthetic professional training or further training and qualified? Or has been engaged in medical cosmetology clinical work for more than 1 year. However, some beauty salons do not show customers proof of the qualifications of the doctor, the customer to take concealment and deception.
6, the project: over the scope of business
"Medical Beauty Service Management Measures" clearly stipulates that all institutions that carry out medical beauty care must have a "medical institution license" issued by the local health authorities, and should be hung in the store publicity. There are basic standards and regulations on the scope of practice for different medical aesthetic institutions such as medical aesthetic centers, medical aesthetic outpatient departments or medical aesthetic clinics. Each medical cosmetology organization can only perform surgery within the cosmetology program approved by the health department and may not operate beyond the scope. However, some medical aesthetic institutions in the current market only have a Business License, but not a Medical Institution Practice Permit. Some medical cosmetic institutions have obtained the "medical institution practice license", but in the approval of the scope of cosmetic surgery outside the scope of the project.
Related knowledge
In response to the above situation, consumers are reminded that they can avoid medical cosmetic disputes in the following ways:
1. Review of medical cosmetic practitioners. Consumers should ask to see the medical beauty doctor
qualification certificate before the operation. Medical beauty practitioners should have three certificates, i.e., Physician's Qualification Certificate, Physician's License, and Professional Qualification Certificate of Medical Beauty Attending Physician.
2, the review of medical beauty organizations. Obtaining the "license to practice in medical institutions" is the most basic standard for engaging in medical cosmetic services, consumers should firstly review whether the cosmetic institution has obtained the "license to practice in medical institutions" before carrying out cosmetic surgery; secondly, the review of cosmetic surgery projects, to understand whether the cosmetic projects carried out by the cosmetic institution are within the scope of approval.
3, the current medical beauty market is not fully mature, the price is relatively confusing, advertising false propaganda phenomenon is prominent, so should be in a full understanding of the strength of a number of beauty institutions, equipment conditions, prices and other aspects before making a decision.
4, each surgery has a 3% to 10% risk of complications, the larger the surgical project, the higher the surgical risk rate, so there should be adequate psychological preparation before the operation, more communication with the doctor, do not blindly impulsive.
When carrying out medical cosmetology, it is important to prevent the beauty not anti-disfigurement. At the same time, called on the relevant departments to increase the supervision and management of the medical beauty industry, it is recommended that the implementation of medical beauty units, medical beauty institutions qualifications, doctor qualifications, price "three public".
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