Time has entered the middle of February, this sudden epidemic still affects the hearts of every countrymen and enterprises. At present, although the epidemic prevention and control is still in a serious period, but all of us believe that this winter will eventually pass, the country will usher in this war "epidemic" final victory.
The reason why there is so much confidence and confidence, which can not be separated from the country's concerted efforts, but also thanks to all sectors of society to show a high sense of social responsibility and bear. Since the beginning of the outbreak, people from all over the country, from all walks of life have come forward and have contributed in their own way.
The automotive industry is no different. In order to fight the epidemic, all kinds of enterprises in the automotive industry have contributed their strength, donating funds, ambulance supplies, negative pressure ambulances, etc. to support the fight against the epidemic, so far, the cumulative amount of donations has exceeded 1 billion.
Everyone is doing their job, and everyone is playing an important role. And it is under this epidemic, there is a class of models also "credit", that is, pickup trucks.
Under the epidemic, the versatility of the pickup trucks highlights undoubtedly!
Because of its own model layout and characteristics, pickup trucks in this war "epidemic" also fully play their own versatility advantage, people talk about pickup trucks, naturally have some different views and perceptions.
The last kilometer of the ▏ is solved, and the pickup trucks are used to help prevent epidemics and transfer living materials
With the materials and equipment from all over the country coming to Wuhan, the people are really encountering a lot of problems. Because of the current use of heavy tractor-trailers and other logistics vehicles for the transfer of materials, when these "behemoths" in the smooth arrival of the epidemic area or logistics park, due to the body of the huge, will not be able to directly enter the narrow streets of the situation, thus leading to the transfer of materials "stranded! "
This is the first time I've ever seen a car in the market.
At this point, the pickup trucks have fully utilized their own advantages, perfectly solving the last kilometer of the transfer of living materials and medical supplies safely and quickly transported to the destination.
It is because of the versatility of the pickup truck, through the sex, loading capacity and other advantages, to solve the big problem. When the epidemic came, the "practicality" of the pickup truck has been y rooted in people's hearts.
Added to the epidemic prevention and control requirements, pickup trucks can be transformed at any time
Besides undertaking the heavy responsibility of material transfer, pickup trucks are also frequently transformed in the anti-epidemic war. "
The multifunctionality and versatility of the pickup truck is evident in the fight against the "epidemic". But all big crises are often accompanied by new opportunities and challenges. So the pickup truck, can with this "outstanding contribution", so as to leave a deeper mark in people's hearts?
Development opportunities, pickup trucks again new wind mouth?
Or with the national situation, previously due to the many domestic policy restrictions on the pickup truck models, resulting in the pickup truck has been treated more harshly, many people have to give up the dream of owning a pickup truck.
"The lifting of the ban on pickup trucks" has always been the vision of the majority of pickup truck enthusiasts who have never been interrupted. In fact, in recent years, the relevant departments of the state are also working hard to promote the implementation of this policy.
In December 2018, the Ministry of Transport issued a document announcing the abolition of the operating license for ordinary freight vehicles under 4.5 tons and the driver's qualification certificate, which to a certain extent relaxes the requirement of "two certificates complete". So far, also opened the domestic "pickup truck ban" curtain.
On June 3, 2019, the National Development and Reform Commission, the Ministry of Ecology and Environment, and the Ministry of Commerce jointly issued the "Implementation Plan for Promoting the Renewal and Upgrading of Key Consumer Goods, and Smoothing Resource Recycling", which encourages cities at the prefecture level and below to accelerate the abolition of restrictions on pickup trucks entering the city, and to give full play to the function of pickup trucks for passenger and cargo use.
The policy is gradually "untying", and car companies are also working hard. There are many car companies, has listed the pickup truck as one of the key development of the car class.
During last year's Shanghai Auto Show, Ford, Jeep, Great Wall, Jiangling, SAIC Datsun and many other brands brought their own pickup models. According to statistics, the presence of pickup trucks *** counted 16 models, the most ever.
Car companies have made efforts to push the new, but also shows that everyone is unanimously optimistic about the prospects of pickup trucks in China's car market.
At the same time, due to the strong market demand, also predicts that China's pickup truck market is indeed promising. With four consecutive years of positive growth in China's pickup truck market, it also makes China has now surpassed Canada to become the world's second largest pickup truck market, second only to the United States.
Numerous industry executives and analysts believe that as the Chinese government further relaxes restrictions on pickup truck models, a doubling of demand or even greater growth is entirely possible. Pickup trucks have become the new wind mouth of the car market, seems to have seen the end.
Out of the "niche", pickup trucks still have a long way to go
While car companies continue to make efforts, but there is no denying that pickup trucks in China's automobile market, is still a niche. Occupying about 2% of China's total car sales level, it is still difficult to say that the competitiveness of other car categories. Compared with the U.S. market 16% of pickup truck sales accounted for, China's pickup truck market gap is still very obvious.
As of now, China's pickup truck market single-month sales of tens of thousands of vehicles only Great Wall pickup trucks, the other are still only a few thousand sales.
According to the statistics of China's pickup truck network, the terminal sales data of domestic pickup trucks in January 2020 was only 26,921 units. And due to the "Spring Festival + epidemic" double impact, compared with December 2019 fell 29.34%.
In addition, the policy guidance of "lifting the ban on pickup trucks" does not seem to have played a significant role.
Earlier this year, Chongqing and Ningbo, which lifted restrictions on the entry of pickup trucks into cities, failed to show immediate improvement. In January this year, the monthly sales of pickup trucks in both places did not exceed 1,000 units. Chongqing's January pickup truck sales of 672 units; while Ningbo is located in Zhejiang Province **** counted 778 units sold.
The benefits of the policy have yet to be fully demonstrated.
A sudden epidemic has reawakened people's awareness of the pickup truck model, and its many advantages have been presented to some extent. However, on the whole, pickup trucks in China's car market position is still slightly "niche". This situation to be significantly improved, may also need to take into account more influential factors.
Ma said:
In the face of the epidemic, pickup trucks have demonstrated their versatility and multi-purpose core competitiveness. But this to conclude that the pickup ushered in a new outbreak of "opportunity", may also need a certain amount of time as well as the full verification of the market. What is certain is that as the restrictions on pickup trucks become more and more relaxed, more and more people will start to consider realizing their own dreams of pickup trucks, and the domestic pickup truck culture will also grow up in tandem.
This article was written by the author of AutoNavi, and does not represent the views of AutoNavi.