1. Tips Pop Poster (pop poster)
Tips Pop Poster (pop poster)
POP Poster
POP is the most original in advertisement design, it is the abbreviation of "PointOfPurchase", which is translated as "Purchase Moment".
Therefore, POP advertisements are commonly used in retail stores and hypermarkets to **** the desire to buy and promote the sale of all advertising signage, as small as a card, as large as store exteriors, signboards, etc. Later, they were widely used in other promotional posters. Later, it was widely used in other promotional posters or event theme labels.
◎Already have computer software can do posters, why do you still have to learn POP poster design it ○ computer software and printing quality is rapidly changing, it is indeed very convenient, but if (1) some of the lesser-used words in the computer's font does not have the word; (2) the computer is down, but in a hurry to put up posters; (3) in the countryside, the laptop just did not charge; (4) the layout is just a little worse, the mouse how to pull, but also the computer is not the best, and the computer will be able to do it. How to pull the mouse, words and pictures can not overlap together; (5) the computer's special effects is very rigid; (6) there is no three-dimensional decorative lace; (7) choose and choose, good-looking illustrations are the same kind, always the same as the other people's choices; (8) the list of machines is broken; (9) the list of machines lack of a certain color of ink. I said so many reasons, I hope to convince you to learn POP poster design, anyway, more than one skill in the body is always a good thing, not used on the useless, but when you need to be able to show their hands.
Who can learn POP poster design ○ Generally speaking, can write, can doodle children can learn, however, because of the lower grades of the children's national character structure is not very stable, I hope that the upper grades of the children to learn better. There is also a very important point, now that you have learned POP poster design, go home and write other school assignments, do not use this method to write, so as not to be scolded by the teacher yo! What are the limitations of POP materials ○ Generally speaking, as long as you can write the paper, you can write the pen, can be used to do POP poster design, and there may be unexpected results yo! Creative unlimited, double the effect! What are the commonly used POP pens ○ Drawing POP poster design pens are divided into soft pens and hard pens, soft pens are similar to watercolor pens advertising design pens, you must use advertising pigments or watercolors.
The hard pen is a common microphone pen, there are two kinds of round head and square head, and according to the size of the font written, divided into a variety of different sizes. I would recommend that beginners first learn the hard pen, because the soft pen is more spontaneous, and when the POP font structure is skilled, you can learn to write.
◎Beginners buy which kind of pen better ○ Mike pen divided into water-based and oil-based. (1) water-based pens and color pens are similar, non-toxic, but not easy to dry, if you write on cardboard and other less absorbent paper, you have to wait a long time, accidentally stained hands, the word will be destroyed.
And, the water-based pen coverage is not good, some items can not write on the surface, if the two colors overlap will appear dirty. (2)Oil-based pens use alcohol as a solvent, some of the more sensitive students smell the smell will be dizzy, but it is easy to write easy to dry, coverage is also better.
I recommend that beginners buy oil-based pens, but must be in the air to write.
So in these five days, we will first learn how to write descriptive text (round tip pen), then learn how to write caption text (square tip pen), and finally actually make a poster to show the results.
◎Explanatory text (round pen) how to write ○ POP font architecture must grasp a few principles: (1) strokes are vertical, horizontal, oblique, almost no rounded strokes. (2) Try to write the grid as full as possible.
(3) Since Chinese characters can be written straight or horizontally, the spacing between lines should be larger than the spacing between characters, or even no spacing between characters, so as to make it easier for others to read. However, most posters are written horizontally.
How to write a full grid ○ I used to call the grid line, according to its position can be divided into "upper grid line", "lower grid line", "left grid line", "right grid line".
Other shorter strokes, as long as they are shorter, can be distinguished. For example, in the case of "土" and "士", the longest horizontal stroke touches the check mark, while the other one is shorter.
How to make the character full ○ In order to fill the grid, so the strokes should be as long as possible, so that the less space the better. For example, "书" has a lot of horizontal strokes, the longest one in the center touches the left and right grid lines, and the others are just a little bit shorter than that.
For example, in the knife part of "to", the longest vertical hook touches the upper and lower grid lines, and the other one is just a little bit shorter than that. For example, the last point of "hong", which we usually write in a small size, looks hollow on the right side, so we need to lengthen the stroke of the point.
How to analyze the characters ○ Chinese characters are mostly phonetic, so most of them have radicals, and usually the radicals are allocated less space. Some characters are divided into upper and lower parts, while others are divided into left and right parts. Try to analyze and cut them down to the smallest possible unit, then use a pencil to assign the position, and then write them down when you are sure.
For example, the character "dark" can be divided into left "day" and right "sound", "day" part is smaller, "sound" part is larger; "sound" can be divided into upper "stand" and lower "day", "stand" is larger, "day" is smaller.
Writing changes in the illustrative text ○ (1) you can change the "point" of the stroke into a circle, or add a round reflection. (2) You can exaggerate the size of the closed part, such as "mouth", "sun", "eyes", etc.
(3) You can put the bottom stroke up.
How to hold a square-tip pen ○ When holding a square-tip pen, as in the case of ordinary writing, hold the pen easily. When writing larger text, you can put your pinky flat on the paper to help balance it.
How to use a square-tip pen.
2. Explain what is POP hand-drawn posters and specific content
POP advertising, English for "PointofPurchaseAdvertising", referred to as POP it means "Point of Purchase Advertising" or "Point of Sale". It means "Point of Purchase Advertising" or "Point of Sale Advertising". As the last link in the promotional activities of the goods, some people also figuratively called POP advertising "end advertising", he is the last advertisement accepted by consumers before purchasing goods.
Hand-painted POP advertising, as the name suggests, is to hand-painted way to produce POP advertising. Hand-drawn POP advertising is a kind of POP advertising in the mall, do not need to spend too much production costs and exquisite printing process, only need a little creativity and simple tools, you can draw a beautiful pop advertising. It is characterized by the rapid provision of product information, is the silent salesman in the mall.
3. POP poster design and production
POP posters are generally hand-drawn, fast and convenient, friendly and humanized. (Omit praise words 1)
The production of POP posters mainly with markers, coated paper.
First is the most eye-catching largest title word, preferably no more than 5 words,
then the subtitle. Then the main text.
To be flexible in the use of a variety of fonts ~ ~ then add the necessary illustrations and other elements.
You can use photos, objects, and all other elements.
The most important thing is: conspicuous!
Hoooo~~What's up.
Note: 1, the overall content of a strong purpose.
2,concise. The font stands out.
3,Title is eye-catching.
It is recommended to master more than 3 kinds of POP fonts.
4. How to hand-painted pop posters
POP production POP advertising production methods, a variety of methods, the application of numerous types of materials, including hand-painted POP the most maneuverability, affordability and affinity, hand-painted POP production of the basic principles of: 1, easy to attract attention; 2, easy to read; 3, a look at the focus of the appeal; 4, with the sense of aesthetics; 5, with a sense of unity and harmony; 5, with a sense of unity and harmony; 5, with a sense of unity and unity; 5, with a sense of unity and unity; 5, with a sense of unity and unity; 5, with a sense of unity and unity; 5, with a sense of unity and harmony. A sense of unity and harmony; 6, efficiency.
One, a variety of tools: the choice and application of tools is very important, choose a good fit for the tools, often with twice the result with half the effort. Such as pasting tools, you can use spray adhesive to deal with large areas and the amount of paste action, far more efficient than with double-sided stickers or glue to paste.
How to make a variety of tools can each play their own characteristics, is that we must be considered well in advance. Another thing to keep in mind is the display tools. If the finished work is not displayed with the aid of the display tools, or if the display is not effective, then the good work is useless.
There are many kinds of materials and tools used for drawing or writing, and each of them has its own unique performance techniques and effects. Among them, the microphone pen because of its easy to grasp the convenience of writing and other characteristics of the POP pen called, and the flat pen nib soft, you can write a variety of different styles of POP body, the same as the popularity of everyone's favorite.
A variety of pen tools cutting tools measuring tools pasting tools, learning to write POP fonts, you must abandon the previous writing method, because the main appeal of POP is the font is clear, concise and powerful, so there is no need to do fancy changes in the font. In addition, for the price of POP, because the writing of different people, but in the font can not appear too big a difference, which is the POP font on the overall requirements, do not emphasize personalized fonts.
For different commodities, fonts have good and bad, which will have a certain impact on the specific sales of goods, is not desirable. And in the POP posters, POP posters and require novelty and personalized images and fonts, in order to maximize the reading rate, attract attention.
In the application of color should also strive to clean, rather than a variety of colors. Generally speaking, a layout of the color should not exceed four.
In the production of POP, must stand in the consumer's point of view to see the problem, as long as the most important price clearly expressed, is the best POP. with POP font.
Three, when writing POP a few attention: 1, write the full name of the product, as well as specify the specifications. 2, write the price should pay attention to the decimal point before and after the number of figures to the size of the obvious. 2, write the price of the price to pay attention to the decimal point before and after the number of figures to the size.
3, to indicate the original price and the current price, in order to reflect the magnitude of price reductions. 4, a POP on the principle of no more than two commodities, otherwise the effect of visual impact.
5, the use of colors no more than three, generally red, blue, black three main. Hand-drawn POP-title word writing title word writing 1, seeking word group end structure of the whole: general hand-drawn POP poster title text should not be too many words.
Slightly more text title, in the shape of the word changes should not be too large, and in the size of the font, spacing should also try to be consistent, so as not to affect readability. If the title of the word is very small, only three or five words or less, then depending on the needs of their own design, in the shape of the word or the word group to do a greater change, and at this time more attention should be paid to the whole title of the word group structure of the sense of wholeness, as well as the whole group of words balance.
2, with the characteristics of the pen to make changes: the general title of the word are used in the design of larger fonts, and can be used to write the title of the word of the pen, whether it is a flat pen, round pen, brush or thicker POP advertising pens, the shape and characteristics of its nibs have a great deal of difference, therefore, how to grasp the characteristics of the pen itself, and appropriately play the role of its changes in fonts, beautify the font, the most important thing is still in the The most important thing is the skillfulness of the strokes. Repeatedly practicing and then considering the rhythmic coordination, can make the font produce natural and beautiful changes.
3, draw the character of the word to: people have different personalities, different categories of goods or different shapes, colors, textures of similar commodities show different personalities, so the face of different commodities must be considered, and then with the nature of the character of the drawing. For example, cosmetics counter hand-drawn POP, the title can be selected more feminine and slender font; if the home appliance industry, the shape of the cold and hard TV, air conditioning, refrigerators can be selected thick and hard, more masculine font.
If a teahouse with ancient decor, but write a very modern sense of text modeling, it does not quite match. Therefore, before writing to consider the nature and type of goods and stores themselves, in order to determine the character personality, such as elegant, novelty, soft, hard, heavy, light, modern, classical and so on.
4, additional effects: in the font or the word next to add some auxiliary lines, will produce three-dimensional, overlapping, shadows, block effect, in order to avoid clumsiness, it is necessary to note two points: - title word count, should not add unnecessary effects - color should not be made strange, difficult to read, so as to maintain a generous, fresh sense of aesthetics. After the writing of the characters first written horizontal plus vertical strokes, the dark part of the stroke overlap place.
Horizontal stroke holding method vertical stroke holding method using the face of the flat design with a flat pen to draw the font will first write the word with a pencil, at this time must pay attention to: 1 font strokes should be distributed evenly, the shape should be as full as possible, square long. 2 within the body as much as possible to draw the strokes together.
3 between the words to be compact, so that the entire title word becomes a group of words with a sense of wholeness. Hand-drawn POP - poster production poster original "POST", the original is "pasted on a pole" "POST" transferred from the "POST". "Transferred from the" POST "where posted on the column of the notice can be called" POSTER "
Posters.
In terms of design terminology, "poster" and "billboard" can be defined as "a flat form of advertising posters media", or "POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated as "point-of-purchase advertising" in Chinese.
Wherever advertisements are displayed in the place where the goods are purchased, they are called POP advertisements, the purpose of which is to attract the attention of consumers, induce them to enter the store, and then stimulate their desire to buy. POP emphasizes the position of the consumer, and is designed from the point of view of facilitating the customer's advertisement, and the successful POP has the decisive effect of making the customer buy the goods, which is the termination of the advertisement activity and the opening point of the sales promotion. It is the end of the advertising campaign, but also the opening point of the sales promotion.
Posters can be put up in a place of your choice, and several can be put up in one place to strengthen the impression. Posters are not only easy to put up, but also last for a long time, and can be repeated to collect repeated effects.
POP must.
5. What is POP poster
One, about the POP
POP is the English pointofpurchase abbreviation, meaning "point-of-sale advertising," its main commercial use is to * * * * to guide the consumer and active atmosphere of the store. Her form of outdoor signboards, display boards, window posters, store signs, price lists, hanging flags, and even three-dimensional cartoon models and so on. Commonly used POP for short-term promotional use, its expression of exaggerated humor, strong colors, can effectively attract customers' point of view to arouse the desire to buy, she as a low-cost and efficient advertising has been widely used.
A, POP production forms
POP production forms of color printing, printing, hand-painted and other ways. With the development of computer software technology, the application of art design more beautiful and efficient advantages, and even hand-drawn art glyphs graffiti effect imitation of the best, and can be dialed from the digital camera, scanner LOGO pictures and other materials. Particularly suitable for POP demand for a large number of points of sale fast and efficient low-cost production.
Application of POP
POP is mainly used in supermarkets and various types of retail terminal stores, etc., the current large supermarkets and stores are printed into a unified template by the artisan according to the requirements of filling in the text to meet the different use of a wide range of goods cabinets, maneuverability and timeliness are very strong. So the general simple hand-drawn POP is difficult to handle, the need for modular batch production. Small and medium-sized retail stores, product stores currently have a trend toward brand management chain management development, in the product organization structure promotional plans, store styles and many brand operators and manufacturers of synchronous operation, but the use of POP in many of their own advocate the use of different copy, the launch of different discount information, some stores even have a yellow paper brush writing "great news" and so on the billboards. This obviously does not adapt to the trend of branding, perhaps at this point brand suppliers should consider more.
6. What is the POP poster
POP poster is the English pointofpurchaseAd. beauty is usually some dynamic, interesting products, characters or cartoon images, through the pleasant color palette and comical behavior, verbal expression to attract attention, and therefore is also known as "the most intimate communicator! "
Poster production of the six principles are:
(1) simple: image and color must be simple and clear (that is, simplicity).
(2) unity: the shape and color of the poster must be harmonious, to have a unified coordinated effect.
(3) balance: the whole picture must have a sense of vigor and balance.
(4) sales focus: the composition of the poster must be simplified, try to select the key to show.
(5) surprise: the poster, whether in form or content should be surprising and innovative, with a strong effect of surprise.
(6) skill: poster design requires a high level of performance skills, whether drawing or printing can not be ignored skills
What are the health promotion activities at the national levelNational Health and Family Planning Commission announced the "Healthy China Walk - National Health Literacy Promotion Program (2013-2016)". According to the Program, the NCHP will organize experts to develop core information and explanations of health education in response to public misconceptions and problems, produce standardized courseware for health promotion, and develop a series of dissemination materials such as posters, posters, and public service advertisements based on the core information for use by localities in carrying out their activities.
1, the "program" clearly, the first cycle of universal health literacy promotion activities for September 2013 ~ August 2016, each year around a serious threat to the public health of the public **** health problems, health promotion and popularization of science and technology activities. Based on the theme of each year's campaign, the National Health and Family Planning Commission will issue a work program to each region to ensure that each region focuses its time and efforts on publicity and education activities around the theme, and seeks to create a momentum of publicity from the national to the local level, and from the government to the whole of society. The theme of this year's campaign is the rational use of medicines.
2, the "program" pointed out that the activities and central subsidies to local health literacy promotion action project, the national basic public **** health services, health education projects and other key work effectively combined, the organization of experts into the authorities, schools, enterprises, communities, voluntary consultation, the distribution of health dissemination materials and health toolkits, the formation of grass-roots health promotion team to carry out a variety of forms of publicity and education activities. Health and family planning administrations at all levels should arrange special funds for this activity, assign specialists to be responsible for it, set up technical expert groups, and widely mobilize social participation.
3, the "program" clearly, the National Health and Family Planning Commission will carry out supervision and evaluation of the activities carried out around the situation, summarize the effective practices and experiences around the national exchange, promotion, to carry out outstanding units, individuals and works selection and recognition.
Satisfaction please adopt
What forms of publicity are used in community health education?1Community actively publicize health knowledge. Nowadays, people's living standards continue to improve, the emergence of a variety of recreational methods, resulting in community residents lost interest in healthy exercise, resulting in the incidence of cardiovascular and cerebrovascular diseases and other chronic diseases in the community greatly increased, ultimately leading to a reduction in the level of health of the entire population. Therefore, in the daily activities of the community, the encouragement policy of community health education should be greatly improved, community health education publicity activities is the foundation of health education, through the publicity board, and leaflets, the residents of the health education to remind and publicize, in the publicity of the optimization of the residents' lifestyles to put forward pertinent suggestions, the side to remind the residents to carry out a healthy life and exercise, to ensure the effectiveness of health education publicity. The publicity of health education is also effective.
2.2 Health education lectures by community doctors. Community doctor is an important aspect of community health education, community property should be all residents issued a call, by the community doctor for health questions and answers to all community residents to grasp the health problems, in the community doctor's summary of the research, held a health lecture of all community residents, the existing residents of health problems explained to optimize the community residents' lifestyles of the health education program, residents of the evaluation of the health problems, and the health education program, the residents of the health education program. It also evaluates the health problems of the residents and makes an example and contribution to the health education of the whole community.
2.3 Community-wide medical checkups organized by community hospitals. With the development of health care reform, community hospitals have gradually been recognized and accepted by community residents. By the community, community hospitals and large hospitals to cooperate, for the whole community residents to carry out health checks, and health problems are summarized and evaluated. For the community residents, the doctors in the community hospitals are their family doctors, and they can grasp and adjust their own health conditions, thus adding to their own health. In addition, community hospitals are the first line of defense against epidemic outbreaks in the community and are responsible for all community residents. At the time of each epidemic outbreak, community hospitals send professionals to the community for epidemic prevention and control guidance to ensure the health of community residents.
3 Explore effective measures and means to improve the efficiency of the health promotion work model
3.1 Correctly recognize the changes in the theme of the times, combined with the development of the times, the reform and innovation of community health education work. With the deepening of China's reform and opening up, China's overall thinking and spirit has been a substantial development and development, and now China's network culture and information culture is y integrated into the community people's work and life, it can be said that the theme of the times is high-speed and information, through the network of community health education and health promotion mode of innovation and reform has been an inevitable trend, but also closer to the overall level of thinking of the community of residents, and also closer to the community of residents. Residents of the community's overall level of thinking, so in the community to grasp the law of development of the times, the network means and community health education work organically combined to improve the degree of dissemination of health education and publicity work and effectiveness, is conducive to the community of various units and departments of the smooth progress of health education work. Therefore, the development of all community health education must be combined with the current situation to promote the progress and development of health promotion model.
3.2 The government to increase investment in community health education, improve the national health education system. China's community building is an important management department is the government, for health education, is part of the public **** facilities, there should be government investment, increase the financial investment, for our community health education sponsorship. However, due to the large scope of China's community building, health education for all communities can not do a comprehensive take into account, so we must protect the policy, for the community's funds to recruit the promulgation of preferential mechanisms, but also in this regard to increase the strength of the advertisement and publicity, and actively for the community and the big hospitals to carry out fellowship and cooperation, through the way of all the community residents physical examination to achieve with hospitals, the government and other departments of the multiple **** win in the sound community health system to obtain success. Sound community health system for the residents to achieve success, and can obtain economic benefits for the community.
3.3 Increase efforts to cultivate professional community health education management personnel and improve the community health education system. Improve the rules and regulations on community health education and health promotion work model, and strengthen the optimization of the structure of health education management personnel within the community. An important function of the community health education and health promotion work model is to be able to cut down community personnel and optimize the personnel structure within the community management department, which requires a feasible system to guarantee. Community health education and health promotion work model management personnel system, which provides for the community management department within the management of personnel management standards and criteria, emphasizing the work of qualified personnel standards, to avoid personnel in the health education work of the negative slack, in a number of systems, rewards and punishments system and constraints on the system is an important part of the management function of the community health education and health promotion work model, the appropriate personnel Rewards and penalties so that the internal staff structure of the community management department to form an organic elimination system, can greatly enhance the efficiency of the staff, improve the enthusiasm of the staff salary, but also conducive to improve the professional staff to join, to ensure that the community health education and health promotion work model effect optimization.