1:summary of health products in the first half of 2020
Annual work summary of health care product salesman
I. Summary of this year's work
The year 20__ is coming. In this nearly a year, I have gained a little through hard work. At the end of the year, I think it is necessary to make a summary of my work. The purpose is to learn lessons, improve myself, make my work better, and have the confidence and determination to do it better next year. Let me briefly summarize the work of one year.
I came to work in the company in March this year and started to set up the marketing department in April. Before I was in charge of the marketing department, I didn't have _ _ _ _ _ sales experience, but I lacked _ _ _ _ _ _ _ _ industry sales experience and industry knowledge based on my enthusiasm for sales. In order to quickly integrate into this industry, I started from scratch after I joined the company, while learning product knowledge and exploring the market, and encountered difficulties and problems in sales and products. I often ask _ _ _ _ _ manager, several leaders of Beijing head office and other experienced colleagues to seek solutions to some difficult customers and study targeted strategies, which have achieved good results.
By constantly learning product knowledge, collecting information from the same industry and accumulating market experience, I now have a general understanding and understanding of the _ _ _ _ market. Now I have been able to respond to all kinds of questions raised by customers clearly and fluently, accurately grasp the needs of customers and communicate well with customers, so I have gradually gained the trust of customers. Therefore, after half a year's efforts, we have also achieved several successful customer cases, and some high-quality customers have gradually accumulated to a certain extent and have a more transparent understanding of the market. While constantly learning product knowledge and accumulating experience, my ability and business level have been greatly improved. In view of some changes in the market and competition in the same industry, I can now come up with a relatively complete plan to deal with some emergencies. For a project, you can always operate.
Existing shortcomings:
I don't know the _ _ _ _ _ market deeply enough, and I have a weak grasp of the technical problems of the products, so I can't explain them clearly to customers, and I can't come up with good solutions to some big problems quickly. In the process of communicating with customers, we rely too much on and trust customers, which leads to a series of adverse reactions. The work is not done well, and I feel that I am still in the position of a salesperson. My lack of training and guidance for marketing personnel has affected the sales performance of the marketing department.
Two. Department work summary
In the past year, through the joint efforts of all the staff in the marketing department, the popularity of our products has gradually been recognized by customers in Henan market. Good after-sales service and excellent product quality have won unanimous praise from customers, as well as valuable sales experience and some successful customer cases. This is what I think we have done well, but there are still great problems in our work in other aspects.
The following is the company's total sales for 20__ years:
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Judging from the above sales performance, our work is not good, which can be said to be a big failure in sales. In Henan market, there are many brands of _ _ _ _ _ _ _ products. Because _ _ _ _ _ Star entered the Henan market earlier, the price of _ _ _ _ _ _ products was chaotic, which caused great pressure for us to open up the market.
Although there are some objective factors, there are also great problems in other practices in the work, mainly in the following aspects.
1) There are too few basic customer visits in sales work. The marketing department began to work in mid-April this year. There were _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
2) communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers and understand their real thoughts and intentions; Unable to respond quickly to suggestions made by customers. When conveying product information, we don't know the customer's understanding or acceptance of our products. Luoyang Xunhe Automobile Transportation Co., Ltd. is an obvious example.
3) There is no clear goal and detailed plan for the work. Sales staff have not developed the habit of writing work summaries and plans, and sales work is in a laissez-faire state, which leads to various adverse consequences such as no unified management of sales work, unreasonable distribution of working hours, and chaotic work situation.
4) The development of new business is not enough, the business growth is small, the personal salesman's sense of responsibility and work planning are not strong, and his business ability needs to be improved.
Three. market analysis
At present, there are many brands in Henan _ _ _ _ _ _ _ _ market, but mainly those companies. Now our products are first-class products in terms of product quality and function. In terms of price, it sells at a high price. In the process of selling products this year, the most involved problem is the price of products. Several customers lost their orders because of the price problem. In the face of small customers, the price is not too important, but in the face of large purchases, customers are very sensitive to the price of products. In next year's sales work, I think the price of products should fluctuate appropriately, which can promote the sales of sales staff.
In Zhengzhou area, because the _ _ _ _ _ _ _ _ market first started in Zhengzhou, Zhengzhou market is a very competitive market. Because our company entered the market late, it has no advantage in product popularity and price, and there is great pressure to open up the market in Zhengzhou, so we put the main market in regional cities, where the market competition is relatively less than that in Zhengzhou. With the reduction of external factors and the flexibility of our sales staff, I believe we can do better than before.
The market is good and the situation is grim. The _ _ _ _ _ _ _ _ market in Henan can be summarized in this sentence. With the rapid development of science and technology today, next year will be a year full of hope. If we don't do a good job in the market and seize this opportunity in the next year, we are likely to lose this opportunity and never have a chance to do this market again.
Chapter II: Summary of health products in the first half of 2020.
Summary of food and drug supervision in the first half of the year
Since the beginning of this year, our bureau has fully implemented the decision-making arrangements of the _ _ _ Municipal Party Committee, the Municipal Government and the Municipal Bureau, closely focused on the central task of "ensuring food and drug safety", and implemented reform measures, improved the supervision system, strengthened daily supervision and carried out special rectification in accordance with _ _ 20 points of food and drug supervision and management and performance management assessment opinions.
(1) Strictly implement food supervision. The first is to strictly control access. Implement administrative licensing in strict accordance with the requirements of laws, regulations and provisions, and improve the efficiency of licensing services. At present, there are 325 food production enterprises supervised by our bureau, and the number of food forensics enterprises accounts for 2/5 of the whole city. In the first half of the year, 489 food circulation licenses and 43 catering service licenses were issued/kloc-0. The second is to strengthen daily supervision. In the food production process, three-point supervision and inspection were carried out solidly, and the completion rate of "three-point supervision" and the entry rate of dynamic supervision system reached 100%. In the first half of the year, * * * inspected enterprises 160, issued 46 rectification notices, and paid a return visit to 46 enterprises. Vigorously promote the construction of electronic traceability system. Jiangsu Taizi Milk Co., Ltd. in our city has basically completed the construction of an electronic traceability system, and is actively coordinating the data docking between relevant technical units and the provincial supervision platform. The remaining three pilot units are also under construction. In the food circulation, according to the adjustment of the responsible area and responsible person of food safety supervision, the food business layout map and the distribution map of the responsible area of supervisors in the jurisdiction were updated and re-publicized. Carry out pilot work on credit classification and classification management of food quality and safety. On-site inspection and scoring were carried out on 22 pilot units, all of which were rated as integrity level. In terms of catering services, the level of quantitative classification management has been improved, and catering safety supervision and protection have been implemented for major events such as the "two sessions", the small college entrance examination, the cauliflower tourism festival, the college entrance examination and the senior high school entrance examination. More than 40 meals were guaranteed, and the number of people reached more than 20,000. There was no food safety accident at a group dinner. The third is to carry out special rectification. Focusing on New Year's Day, Spring Festival and hot season, focusing on school canteens and tourist attractions, focusing on liquor, dairy products, edible oil, condiments, honey and hot pot, a series of special food safety inspections and rectification were carried out. * * * Investigated and dealt with 30 cases of illegal food, and fined 10.86 million yuan, and investigated and dealt with food that did not meet food safety standards 1288 1 kg; Investigate and deal with the case of adding non-edible substances to food 1, and investigate and deal with non-edible substances 140.9 kg. At present, the case has been transferred to the judicial organs. The fourth is the difficulty of supervision. Strengthen the investigation of unlicensed business units in the rural catering market, issue rectification notices to unlicensed business units or units with expired licenses, and order them to apply for licenses within a time limit. Further improve the "double filing" management of rural family banquet service teams and banquet caterers, carry out a new round of family banquet team investigation and filing, conduct physical examination training and certification for folk chefs, and require all family banquet chefs to hold the "xinghua city Folk Chef Employment Certificate" before taking up their posts. We will continue to strengthen the prior filing of peasant banquets and gradually improve the township reporting mechanism. Since the beginning of this year, the city has implemented 3 100 family banquets. The transparent kitchen construction and upgrading project will be included in this year's key work target, and all large catering units and school canteens in the city will be included in the remote monitoring system before 10.
(two) efforts to improve the level of medical device supervision. First, promote the new GSP certification in an orderly manner. Strengthen the training and guidance for pharmaceutical chain enterprises. At present, four enterprises have successfully passed the certification of the provincial certification center, and another two enterprises have received the certification acceptance notice. Heart-to-heart pharmacy and other 18 single pharmacies carried out the new GSP certification inspection. At the same time, the city's 2 1 pharmacies with expired drug business licenses and GSP certificates were inspected for full coverage and ordered to stop business immediately. The second is to fully implement electronic drug supervision. Combined with the actual situation of our city, we made a specific implementation plan, carried out a grid division of labor, implemented the person in charge, and actively carried out the training of coded drugs to join the China electronic supervision network. As of June 8, 92 drug retail enterprises in our city have completed the production of electronic supervision keys for drugs. The third is to seriously carry out various special inspections. It has successively carried out various special inspections such as the production and wholesale of special drugs and cold chain drugs, five rectifications of Chinese herbal pieces and medical devices, and drug safety in primary and secondary schools and kindergartens. * * * More than 300 law enforcement personnel were dispatched, and 105 drug business units were inspected and 7 illegal cases were investigated. 400 batches of rapid drug inspection were completed, and 47 batches of supervised drug sampling 1 batch were completed. Unqualified Chinese herbal pieces were found through sampling1batch. Received complaints from the masses 1 1. The fourth is to strengthen the monitoring of adverse drug reactions and drug advertisements. Hold a special training meeting on adverse reactions, and urge relevant units to submit cases of adverse reactions in time. At the same time, strengthen the monitoring of drug advertisements in TV media and force the removal of illegal advertising drugs announced by the provincial bureau. The fifth is to promote the construction of drug safety credit system. Check the credit ratings of medical institutions and retail pharmacies within their jurisdiction one by one. At the end of the year, the credit ratings of medical institutions and retail pharmacies in the city will be re-evaluated according to the inspection results and combined with the daily supervision, special inspection and GSP certification this year.
(3) Continuously strengthen the supervision of chemical products. The first is strict daily supervision. In the production process, actively cooperate with the Municipal Bureau to strengthen the supervision of five cosmetics production enterprises. Business links, further improve the basic files of chemical products business units, strengthen the publicity and guidance of relevant laws, regulations and policies of the responsible persons of business units, sign business quality commitment letters door by door, and strengthen their safety awareness and responsibility awareness; Issue supervision opinions on the problems found in the inspection, urge the rectification and improve the standardized management level. The second is to improve the entry threshold. Temporary review of newly established and expired health food business units, and strict control of the applicant's application materials and business premises. All business units are required to establish and implement the system of claiming certificates and tickets for health food, record incoming goods inspection, establish product purchase and sale accounts, and strengthen internal organization and management. In the first half of the year, our bureau accepted and issued 49 review opinions. The third is to carry out special inspections. In the first half of the year, health food focused on six kinds of cosmetics that are prone to illegal addition, and cosmetics focused on special-purpose cosmetics. In the first half of the year, more than 70 health care products business units 11were inspected, and more than 70 regulatory opinions were issued. Cosmetics1with operational problems were put on file for investigation, and 5 varieties of related products were confiscated.
(4) Building a pattern of social governance. The first is to strengthen the construction of the supervision team. Constantly improve the system of style construction and party style and clean government construction, carry out in-depth special education activities of "three strictness and three realities", and consolidate the achievements of the party's mass line education practice activities. Taking the opportunity of taking part in the examination for renewal of administrative law enforcement certificate of the Market Supervision Bureau and the special training of the new Food Safety Law, we will actively carry out business training for law enforcement personnel. Since the beginning of this year, * * * has held more than 30 special training sessions for supervisors, training supervisors 1000 people. The second is to carry out extensive social propaganda. Use Xinghua TV's "Food and Drug Safety in Action", "People's Livelihood Through Train" special column, bureau website, Xinghua newspaper, _ _ daily and other propaganda positions to publicize the work dynamics of our bureau from all angles. Since the beginning of this year, more than 200 dynamic news articles have been released, Xinghua TV reporters have been invited to follow up for more than 20 times, and various publicity activities such as "3. 15 Consumer Rights Protection Day" and "party member Volunteer Service Day" have been carried out 10 times, and more than 5,000 promotional materials have been distributed. The third is to organize employee training. Strengthen the training of food practitioners by means of meeting instead of training and holding special training courses. Since the beginning of this year, three food safety production training courses have been held, training 280 employees; Held 25 training courses for food operators in the circulation field, training 857 employees; More than 65,438+0,000 employees have been trained by the catering department, and 65,438+050 certificates of catering food safety administrators and 8,065,438+0 certificates of catering service employees have been evaluated and awarded.
Chapter III: Summary of health products in the first half of 2020.
Summary of the supervision of health food and cosmetics in the first half of 20 _ _. Under the leadership of the bureau's leading group and the central task of quality and safety of health food and cosmetics, the Insurance Supervision Office and the Food Institute have implemented the general idea of "laying a foundation, strengthening supervision and improving the level", strengthened daily supervision and paid close attention to special rectification to ensure public food safety and health; Perform duties according to law, improve the long-term mechanism, and fully complete the tasks in the first half of the year. The work in the first half of 20__ is summarized as follows:
First, strengthen the daily supervision of health food and cosmetics and carry out in-depth special rectification of health food and cosmetics.
A 20-year work plan for the supervision of health food and cosmetics in the new district was formulated, and the food institute was organized to carry out the daily supervision of health food and cosmetics business units. Taking all kinds of special inspections as an opportunity, the supervision units of health food and cosmetics in the whole region were comprehensively inspected. There are 28 health food business units and 249 cosmetics business units in the whole region, all of which have been managed and put on record.
(1) Health food supervision: During the Spring Festival of New Year's Day in 20__ _, special rectification was carried out for health food safety, and the management system for obtaining certificates and tickets for health food was implemented. The illegal production, operation, illegal addition and illegal publicity of health food (special action of "eliminating the four pests") were carried out, and health food was operated in key places such as large wholesale markets, franchise stores and pharmacies for ***4 times. Organize and carry out special rectification of standardized operation of circulation links for 5 times, dispatch 708 supervisors, supervise vehicles 1 13, and inspect 268 vehicles, with a coverage rate of 8 1. 7%, issued 254 supervision records, and according to the technical specifications and working papers such as "Guide to Daily Inspection of Health Food Business Enterprises", formulated the daily supervision work plan of health food business units, carried out daily supervision and inspection, urged and guided enterprises to establish and improve the food safety traceability system and problem product recall system for health food business, and combined with the establishment and implementation of various supervision systems for health food business, ensured the operation and development of health food business in our district at a standardized and good level. Severely crack down on illegal activities such as false propaganda, adding prohibited substances beyond the limit and scope, stealing approval numbers, and manufacturing and selling counterfeit and shoddy products. Through measures such as the publication of telephone hotlines, consumers and operators are encouraged to participate extensively, and all social forces are mobilized to supervise and promote the in-depth development of special rectification work.
(II) Cosmetic supervision: During the Spring Festival of New Year's Day in 20__ _, special rectification was carried out for the safety of cosmetics business, the implementation of the management system of claiming certificates, tickets and ledgers, the illegal use of prohibited and restricted substances in cosmetics, and the operation of cosmetics in large beauty salons and wholesale markets for ***4 times. Supervisors were dispatched 2 10, and 36 vehicles were supervised, with 87 inspections and a coverage rate of 34. 9%, issued various regulatory documents 8 1. For business units, it is important to check the legality of their products, the implementation of the system of claiming certificates and tickets, whether all kinds of ledger records meet the requirements, whether the product purchase channels can be traced back, and whether they meet the requirements of cosmetics label management. Focus on checking whether the products used in beauty salons have legal approval number or filing number, and whether the product name, packaging, labels and instructions are standardized. At the same time, check whether the cosmetics operated or used by various enterprises are false, exaggerated, claim curative effect, mark indications, use medical terms and other issues.
Two, in order to objectively evaluate the safety of health food and cosmetics in the region, to carry out supervision and sampling and rapid inspection of health food and cosmetics. Quick inspection 10 batch of health food in the first half of the year, including weight loss and anti-fatigue. The test items include sibutramine, phenolphthalein, tadalafil, amino tadalafil, sildenafil and homme sildenafil, and the results are all qualified. Eight kinds of health foods from four health food business units were supervised and sampled, focusing on slimming products, auxiliary hypoglycemic products, blood lipid regulating products and sleep improving products, but the inspection report was not published; Quickly inspected 8 batches of cosmetics, including whitening products and acne products. The quick test items include arsenic, mercury, quinolones and metronidazole, and the results are all qualified.
Three, the implementation of serious illegal advertising of health food to take measures to suspend sales, rectification within a time limit, and severely crack down on the illegal operation of fake and shoddy health food. According to the requirements of national, provincial and municipal food and drug administrations, QQ group was supervised to inform health food business units to carry out self-examination and on-site inspection by using SMS platform, and rectification measures were taken to suspend sales of four serious illegal health food advertisements, such as "Five-day brand slimming tea", and timely reporting measures were taken to major cases of "Sunshine Baiyi brand Shanqishen capsule" illegally adding chemicals. Strictly investigate and deal with 126 kinds of fake and inferior health foods and 9 kinds of fake and inferior health foods such as "Xinwentang Sangqi Capsule" with the name of "Shanghai Baijian Biotechnology Co., Ltd." according to law. So far, these products have not been found in our district.
Four, to carry out quality training for the person in charge of health food and cosmetics business units. According to the requirements of health food and cosmetics supervision for 20 years, in order to improve the efficiency of health care supervision, in the first half of the year, * * * organized two training courses for the heads of health food business units and cosmetics business units, training more than 300 people. Among them, the special rectification action of health food was deployed, and the heads of health food business units in the whole region were called to interpret the policy and arrange the special rectification action, which laid a good public opinion foundation and preliminary preparation for the in-depth development of the special rectification action.
V. Seriously handle complaints and reports, * * * handle health food and cosmetics complaints and reports for 6 times, including health food complaints and reports for 5 times and cosmetics complaints and reports 1 time. All institutions organize the Food and Chemical Institute to process and give feedback to the informants within a time limit, and at the same time form report materials, which will be submitted to the General Department for filing after being audited by the leaders. In particular, the complaints and reports assigned by the District Food Safety Office to the Provincial Food Safety Office have been carefully investigated and verified, and checked with the US Food and Drug Administration in Hangzhou to ensure that the investigation results are true and reliable.
Sixth, strengthen information publicity. Participated in the second hotline program of _ _ New District Radio Station, and answered the safety issues of health food and cosmetics that people are more concerned about online, which played a good response; In the first half of the year, * * * reported information 1 1, among which 3 consumer warnings were issued, and regulatory information was issued 5 times by using SMS platform and QQ group.
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