This book details the performance appraisal program for 26 positions in the marketing department, including market research, market planning, marketing, promotion, advertising, product branding, public relations, etc. It is a "bring to use" performance appraisal model for each position in the marketing department and a complete list of reference examples. This book designs a set of "five-in-one" performance appraisal system, which integrates "key performance indicators, competency model, assessment index design, performance appraisal rules, key issues", and provides precise performance appraisal programs for each position.
These are the most important elements of a company's performance appraisal program.