E-commerce subsidies are not a strange thing. In order to be a user, to work in Japan and to increase GMV, it is very obvious to use this strategy to raise funds in the short term. However, according to observation, the subsidy methods adopted in Pinduoduo are different, not around all categories, but in the digital field and high-end consumer goods.
Main information:
All e-commerce platforms will introduce certain subsidy policies. It is intended to win people's hearts.
Taobao won't go into details. Acquired "Netease koala" and had its own "Tmall supermarket". At present, it is open to the fields of life category, medical beauty, life experience, etc. It has its own technical server, investment in express delivery and local life, which others can't reach, and has established its own effective barriers.
JD.COM has its own logistics and supply chain, which can meet users' requirements for quality and timeliness, which is also its core advantage. In 20 19, a large number of social e-commerce projects hatched, and Jingxi, Fangxiang and Dongdian were busy sinking to build their own core advantages.