Media major is a general term of a large category, including dozens of small disciplines in five major directions, such as directing, broadcasting, performance, film and media management.
The general media major has the following courses:
1. Required courses: Introduction to News Interview and Advertising Writing, Frontier Lecture on Advertising Copywriting and News Communication, Public Relations, Market Research on Advertising Planning and Creative Advertising Art Design, Marketing, Advertising Photography, Media Morphological Integration, Marketing Communication, News Communication Regulations and Ethical Visual Communication, Organizational Communication, Consumer Psychology and Consumer Behavior in Advertising.
2. Professional Electives: Advertising Aesthetics Photography Special Film and Television Advertising Production Professional Computer Software Application Advertising Management Advertising Culture and Art Foundation Enterprise Development Strategy World Art History China Art History Appreciation of Chinese and Foreign Advertising Cases Media Strategy Planning Advertising English Public * * * Relationship Practice Sociology Introduction Communication Strategy Research on IMC Effect of Chinese and Foreign Advertising Industry