1 network promotion profit model planning: mainly to solve the problem of what ways to make money.
2 network promotion project planning: this plus the profit model is equivalent to a business plan, mainly to solve the problem of who we are what we do our core strengths what we rely on to make money what our goal is how we should achieve the goal and other macro-level issues. At the same time the need to prepare specific actions into a Gantt chart, that is, the route of travel and progress control.
3 network promotion platform planning: is the planning and construction of the site, or with the help of a third-party platform to do, this and the model needs to match. How to plan the website from the structure logic, visual, functional, content, technology and so on how to plan.
4 network promotion planning: how to promote the site how to promote the brand product how to promote how to widely known how to attract target customers by what means to disseminate the promotion, what are the specific details of the operation and skills how to implement.
5 network promotion and operation system planning: this mainly includes the division of business processes, according to business processes to plan the departmental staffing, team positions, salaries, management assessment, training and so on.
6 In fact, from the system, network promotion planning on the above several modules, because in the specific network promotion and operation process, we have to dynamically balance, thematic planning, for example, a poor sales force of a website, low conversion rate, that forms the core of the conversion rate of the website sales force planning, but this is actually included in the website platform planning. And network promotion planning can be formed in a single form of communication planning, such as: blog marketing planning, soft copy planning, network advertising planning, SEO planning, forum promotion planning, but also the formation of the theme as the core of the stage of integrated communication planning, will be a variety of network communication pipeline centralized utilization.
In the process of network promotion and operation, data analysis is a very important module, can be understood as "in order to achieve the goal of improving the efficiency of the company's network promotion, network promotion data statistics, analysis, comparison, deconstruction and summarization of" network promotion data analysis planning.
How to write a plan for network promotion
One, determine the goal: planning object planning goal planning significance role
Two, analyze the idea: from the target customers, competitors, their own strengths and weaknesses of the insights to a comprehensive analysis, to determine the planning of the overall idea.
Third, the implementation of the decomposition: the idea of specific landing, need to be broken down into several modules, several steps and links, and then the need for human, financial, and material resources to work with the resources, and finally all the operations are compiled into a Gantt chart from the time, space, tasks, and goals to the implementation of the people.
Network promotion method is related to whether the success of the key factors, therefore, the choice of the right method is inevitably important. Then, how to choose the right network promotion methods it can start from the following five aspects.
One: product
Perhaps you network promotion is not good market positioning, but the production of products before it should be relatively easy to locate, or to locate according to your company to sell what kind of goods is better, in addition to see if this product is not the use of a wider range of demand for the crowd is not large, and then in the control of the cost of production of these products or the cost of sales! This will be able to easily locate the market through the product!
Two: price
In fact, the positioning of the price and product positioning and crowd positioning has a direct relationship, if the product positioning is a high-end sales crowd, then the natural price of the product will be set higher, if the positioning to the general consumer population, then the natural positioning of the price will be lower, of course, but also take into account the competitors' prices, so that after a comprehensive consideration to be able to develop a reasonable price! Consideration to be able to develop a reasonable price range to!
Three: easy to buy
In your website to buy products is not very easy, if others in your website half a day do not understand how to buy your products, even if your products and then attractive others will only be able to to the net sigh, so your website to buy the program must be simple and eye-catching!
Four: value-added services related to the site
This depends on whether you have a good sense of service, in the era of the planned economy, perhaps the name of the service is not businessmen, but to the market economy, then the concept of the customer is God has penetrated into the tertiary sector, so your site must be able to make customers feel the feeling of value-added services, so that naturally can improve your network promotion! This is the first time I've ever seen a website that has been used in the past.
Five: customer experience
This is the pursuit of each site should be, even if you are in the network to promote the positioning of the time that should be taken into account at the same time the site's customer experience, if a site's customer experience is relatively poor, which gives the site's positioning will make it extremely difficult to increase the traffic, even if it is, but the site's bounce rate will become very large, so to improve the customer's experience! is the most important!