Shandong Global Fishing Tackle Co., Ltd. was transformed from Shandong Weihai Global Fishing Tackle Industry Co., Ltd. through the shareholding system, and is China's first large-scale enterprise engaged in the development and production of glass fiber reinforced plastic and carbon fiber fishing rods. Over the past ten years, the company's average annual growth rate of 30% development, from an initial registered capital of 2 million yuan, more than 40 employees of the small factories into the present covers an area of more than 100,000 square meters, fixed assets of 68.36 million yuan, more than 2,300 employees of the set of technology, industry, trade, service and investment in five modern joint-stock enterprise group, the company has nine branch factories, seven branches, a research institute, and has the right to import and export.
The company has nine branch factories, seven branches, one research institute, and the right of import and export, and in 2000, the company achieved an output value of 220.27 million yuan, sales income of 157.34 million yuan, profits and taxes of 21.19 million yuan, and exported 15.9 million U.S. dollars, and it is a key enterprise of the national light industrial industry, the national export base of electromechanical products, the successive provincial advanced enterprises in exporting foreign exchange, the provincial civilized unit, and the national advanced group in the light industrial system.
The company now has more than 600 sets of various production equipment, 20 specialized production lines for fishing rods, and the leading product "Universal" brand fishing rods, which is produced according to the international standard, has the advantages of novel style, glossy and beautiful, light and strong, good elasticity, high strength, corrosion-resistant, and tight fit, etc., and has successively been rated as the province's best and the ministry's best products, and has been awarded as the province's best product since 1994, It has been honored as the best product of province and ministry, and has been awarded the title of "Shandong Famous Brand" since 1994, and the trademark of "Universal" was awarded the title of "Shandong Famous Trademark" in 1997. There are fourteen series of fishing rods with more than 1,000 kinds of specifications, annual production capacity of 4.5 million pieces, more than 95% of the products are exported to Europe, Asia, the United States and other more than 70 countries and regions. Auxiliary products include glass fiber cloth and yarn, fishing rod accessories, molds and fishing equipment.
The development goal of the company is to establish a multinational company with one industry and many other industries. In order to realize this goal, the company has formulated a series of business strategies: 1, talent winning strategy; 2, technology leading strategy; 3, trade-oriented strategy; 4, the main industry priority, industrial adjustment strategy.
Talent winning
Since its establishment, the company has always attached great importance to the development and cultivation of talents, and gradually formed a free space within the enterprise to give full play to the potential of talents.
First of all, the leading cadres to abolish the lifelong system, can be up and down, only the appointment of the wise, enhance the sense of competition for jobs, increase the sense of crisis of the cadres, boldly use the young and strong, knowledgeable, capable of management graduates from universities and colleges, so that the company's management is gradually rejuvenated, intellectualization. This move measures to internal talent to provide full development space, so that they see the hope of realizing their own value.
Secondly, the company has developed a technical and management backbone assessment system, some of the contribution, technical ability of special talents, to take a flexible distribution mechanism, that is, the company signed a contract with the individual, each person per month in addition to the issuance of wages, according to their performance, ability to supplement the subsidies ranging from 1000 yuan, 800 yuan, 500 yuan, the implementation of this measure, greatly mobilizing The implementation of this measure has greatly mobilized the technicians to be brave, enterprising, hard work and enthusiasm, so that the company's new products are emerging, always at the forefront of the consumer market.
In 1998, the company conformed to the needs of modern management of enterprises, college students management functions into the level of human resources, set up a special human resources management leading group, the use of human resources management theory combined with the reality of the enterprise, exploring human resources forecasting and planning, the formation of the development of the development, incentives, appraisal and the relevant mathematical model, in order to achieve the realization of the value of the individual and the development of enterprises Interaction, personal goals and corporate goals to achieve synchronization of the higher human resources management model.
Technology Leadership
With the backing of strong human resources, the company set up the first fishing tackle research institute in the national fishing tackle industry in 1992, which is engaged in a series of activities, such as information collection, information analysis, technology research, product development, etc. The development of carbon fiber fishing rods and glass fiber reinforced plastic sanitary ware has been listed as the national excellent torch plan project for two times, and it was recognized as the municipal technology development center in 1999. Technology Development Center. According to its own technical advantages, the company introduced advanced equipments from South Korea in 1988, and researched and developed them, and produced its own fishing equipment in only one year, and some performance indexes even exceeded the imported equipments. 2000, the company successfully exported two production lines of fishing rods to Ukraine, which broke the pattern of monopoly of the fishing rod production equipments operated by foreign countries, and filled up the blank of the domestic market. The company gradually has the ability to transform from adapting to the market to guiding the market.
Trade-oriented
That is to say, we take self-export as the leader and increase the strength of foreign trade. With the increase of domestic fishing tackle production enterprises, the profit margin of fishing rods is getting smaller and smaller. In order to grasp the first-hand information of the international market, our company has organized delegations to visit Japan, South Korea, Europe and the Americas and other countries and regions of the fishing tackle top, participated in Europe, South America, Mexico and other influential international fishing exhibitions, and based on the survey results, the principle of "plan not to let the market", and strengthened with the old customers! Contacts. At the same time, we continue to expand new areas of the international market, and have met a large number of new customers. Our biggest progress is to break through the world's largest fishing tackle market - the U.S. market, and the U.S. has made a substantial breakthrough in the cooperation with several influential fishing tackle companies. 1998, the company set up an office in Los Angeles, U.S.A., is mainly responsible for the company's sales in the Americas fishing tackle. We believe that through the unremitting efforts of foreign trade personnel, the Americas will become a new field of our company's export earnings.
Main business priority, industrial adjustment
When the company was founded in 1985, the production capacity of fishing rods was only 200,000 pcs. In 1987, the new leadership team of the company made an objective analysis of the international and domestic trends of fishing tackle, and recognized that there was a lot of potential to engage in the fishing tackle industry in our country where the labor force is very rich. So the formation of the "do everything possible to speed up the development of the speed, to grow the strength of enterprises, to take the first step to form a scale" strategic thinking, the company put into production a phase of expansion, after a year of struggle, 1 million fishing rod production line was completed successfully. At the same time, the company according to its own technical advantages, support some township enterprises to produce molds, fiberglass paper tape, resin, guide eye, fishing reel and other fishing rod supporting products, not only to make the accessories, raw materials, 100% rely on imports into 80% of the localization, but also to save a number of small enterprises, produced good social benefits. 1990, the company put into operation the second phase of the project, the use of homemade fishing rod production equipment, and then launched more than ten fishing rod production lines. More than ten fishing rod production lines, fishing rod production capacity expanded to an annual output of 4 million.
At the same time, in order to realize the company's "one industry for the main, multiple industries and" the goal of the struggle to drive the poor efficiency of enterprises, revitalization of state-owned assets, the company put forward in 1995 on the plastics factory, the plastics plant, two serious losses in the third factory merger of the idea of enterprises, after a full investigation, demonstration, at the end of 1996, after the After thorough investigation and argumentation, at the end of 1996, through the implementation of a series of powerful measures such as asset reorganization and technological transformation, the two factories not only resumed the normal production of the original products, but also developed a variety of new products, solved the unemployment problem faced by more than 300 workers in the two factories, and the enterprise presented a momentum of prosperity. The company also according to the original site of the plastics factory location advantages, will be moved out of the factory, invested 60 million yuan will be the original site of the transformation and construction of high-grade residential apartments and large-scale shopping malls in one of the Global Plaza, at present, the apartment building has been basically sold, the mall has been in May 2000 grand opening, produced good economic and social benefits.
In 1989, Universal people cast a strategic eye on the glass fiber prepreg cloth, the main raw material for fishing rod production, in order to further reduce production costs. The company sent a team of people for several months to inspect dozens of enterprises, and finally selected Luoyang Glass Factory as the object of cooperation, which has now formed an annual production capacity of 5.1 million meters of glass fiber cloth.
In 1993, the company set up a global glass and steel plant, the introduction of international advanced technology and equipment in the nineties, the development and production of high-grade glass fiber reinforced plastic, acrylic sanitary ware and other series of products, to fill the gaps in the province. The products are favored by domestic and foreign users for their excellent quality, and have been tested by the National FRP Quality Supervision, Inspection and Testing Center to reach the national standard and the technical quality level of similar products of the nineties in foreign countries, and were awarded the Gold Medal of the National Interior Decoration Expo in 1995, and were appraised as the "Famous Trademark" of Shandong Province.
Under the new situation of reform and opening up, the company relies on the strong assets and business strength accumulated over the years, and constantly accelerate the pace of technological development, and strive to open up domestic and foreign markets, to achieve the overall quality of the enterprise in a new starting point to a higher level of development. Global people are full of confidence, for the development of international famous fishing tackle company and struggle!
Address: No. 99, Yantai East Road, Weihai City, Shandong Province
Postal Code: 264202
Tel: 0631-5251213
Fax: 0631-5251216