How to do a good job of hospital culture and publicity work

A, hospital development can not be separated from the news and publicity Some hospital leaders wrongly believe that the hospital mainly relies on business income, publicity work is irrelevant, some leaders one-sidedly think that the hospital news and publicity mainly introduces the scale of the hospital, equipment and specialists, and other aspects of as long as there is no negative news reports on the line; at the same time, a considerable number of hospitals in the news and publicity staff set up a certain misunderstanding, some hospitals do not have a specialized publicity section. Specialized publicity section, some hospitals are part-time staff, do not contact with the news unit media and learning, will not write articles and planning. The above reasons make the hospital news propaganda means obsolete, propaganda team quality is not high, the publicity effect is not in place. In fact, the development of hospitals can not be separated from the news publicity. Publicity of medical and health knowledge, is indispensable to the hospital's cultural weight; hospitals with the help of the media in a timely manner to publicize the introduction of hospitals, new equipment, new technologies, through the diagnosis and treatment of specific cases of effective reporting, not only is the need for the hospital's image design, but also for the need to provide services to patients; publicize the hospital's love of the activities can be communicated to the relationship between doctors and patients to reduce the number of medical disputes. Second, the main way of hospital news propaganda work Enhance the understanding, take the initiative to publicize. Hospital news and publicity should be categorized under the management of the hospital office, news and publicity should be used as the main indicators to assess the performance of the hospital office. Hospitals should set a spokesman for the news, to determine the news cadre, specifically responsible for news publicity planning, management and implementation of the work of each department to determine a correspondent, as the hospital at the grass-roots level in the first "informant", in a timely manner to the hospital office to provide news clues, write newsletters. In addition to the monthly publication of a hospital newsletter, the hospital should establish a hospital website, set up a "news incentive mechanism", the news publicity work as an important parameter of the year-end evaluation of departments and individuals. Seize the characteristics, timely publicity. Hospitals should be based on the characteristics of patients, seasonal changes and life patterns, to seize the diet, health and other issues, the use of expert interviews, lectures and other forms of timely help patients, their families, accompanying to master the knowledge of medical science and knowledge of disease prevention and treatment. Combined with the needs of different periods of time, do a good job of chronic disease prevention and treatment publicity, improve the level of self-care awareness and the prestige of traditional Chinese medicine in the community. Focus on hot spots, multi-channel publicity. Hot issues of publicity, is the focus of the news propaganda work, because the hot issues of the report is easy to cause people to pay attention to the general attention and concern. For example, for the hospital management year activities "to improve the quality of medical care, medical costs down", which is a hot issue of concern to the masses. The hospital launched the development of Chinese medicine at the right time, to ease the masses of difficult to see a doctor, the problem of expensive publicity, and through television, newspapers, radio, websites, bulletin boards, wall posters, networks and other ways to make a comprehensive, in place of publicity, will certainly be able to cause a strong reaction in the community. The use of festivals, clever publicity. On the one hand, the hospital can make use of thematic publicity days, such as Nurses' Day, Elderly Day, Women's Day, Children's Day, Eye Care Day, Dental Day, AIDS Day, etc., to carry out thematic publicity, on the other hand, can make use of the Children's Day, the World Children's Day and other related festivals and the Chinese New Year, the Mid-Autumn Festival, the "May Day" Golden Week, the "Eleventh" Golden Week and other traditional festivals. On the other hand, we can make use of relevant festivals such as Children's Day, World Children's Day and traditional festivals such as Spring Festival, Mid-Autumn Festival, "May Day" Golden Week, "November Golden Week" and other traditional festivals, to organize various publicity activities. Scientific selection of media to strengthen the publicity effect. There are many news media, television visibility, image is good, but poor preservation; newspaper image is poor, but survivability, checkability. Hospital news and publicity work should be based on different topics and publicity purposes of the correct choice of media. Third, the hospital news and publicity work to communicate with the media media news and publicity in the value orientation, always in the pursuit of maximum public interest. Standing in the public's position, the media reported both good news and bad news to the hospital, so there is the so-called "media negative reports", and the resulting "crisis public relations". "Crisis public relations" has become a hospital news and publicity department of the same important task as news reporting. Every hospital "crisis public relations" is precisely the hospital news propaganda and media news propaganda in the value orientation of the results and reflection of the intense conflict. Strengthen the "crisis public relations" awareness, as far as possible to minimize the "media negative reports" is the pursuit of hospital news publicity goals. Luzhou TCM magazine will be a good teacher and friend of our medical staff and all the workers, and we hope that it will become a searchlight for the development of hospital construction. Through a variety of ways, and the media and grass-roots hospitals to form a good working relationship to enhance mutual understanding, so that the hospital has a large news publicity program and major "crisis public relations", it is easy to get understanding and support.