Logo standard specification chart production requirements
Logo design is completed, in order not to produce deformation in the future practical use of the phenomenon, it is necessary to refine the logo, the purpose is to systematize, standardize the use of the logo, so that enterprises, associations, companies, or things and products of the spirit of the dissemination of the more clear, more far-reaching. Logo is the symbol of enterprise, association, company or thing and product, and it is the core of all visual transmission design elements, so the refinement of logo is more indispensable. Incorrect use and arbitrary design, easy to make the logo impression spread negative impact, resulting in the public misunderstanding.
1. Printing ink draft standardization
The printing ink draft of the standard logo is mainly used for the enlargement and reduction of the printing production under normal circumstances. Because the printing press and paper have a certain size regulations, so the sign of the printing of the enlargement or reduction by the printing technology and material limitations, in order to unlimited enlargement, it is only through the printing of a number of sheets of paper after the collocation and become, the sign of the reduction of a certain size when the phenomenon of fuzzy. Because of this, when the sign of the enlargement and reduction beyond the limits of printing technology and materials, we must produce a special sign of the enlargement and reduction of the draft. Where size is possible, all logo reproduction will be implemented by photography or scanning based on printed ink drafts of the standard logo.
2. Numericalization of Logo Graphics
When the logo is applied to smaller sized design items, this can be accomplished by cutting and pasting from finely printed samples. Or use negatives in order to make plates. But for general signs, sign boards, building exteriors and other large-scale applications of the design of the occasion, the logo samples and negatives are no longer applicable, and must be re-drawn by hand to meet the needs. Therefore, the sign's drawing method is a necessary part.
The main focus of the sign drafting method is to analyze the graphics and lines numerically so that they can be reproduced correctly. The general sign of the cartographic method is as follows:
A. Square grid marking method: in the square grid on the configuration of the sign to illustrate the relationship between the line width, spatial location and so on.
S. Proportional marking method: the overall size of the graphic modeling, as the basis for marking the proportionality of each part of the relationship.
C. Arc, angle marking method: in order to illustrate the pattern modeling and the curvature of the line and angle, with a compass, protractor marking the correct position of the various, is an effective way to assist in the description.
The above signs of the cartographic method can also be used in a comprehensive manner, and the size of the clear labeling, mainly to the premise of numerical value, as far as possible, so that the size of each unit of fast computing, easy to operate.
3. Color standardization
Corporate standard color is to convey the enterprise management concept, enhance the enterprise identifiability of the specific special color. In the visual communication of enterprise intelligence, enterprise standard color has a unique personality, is the symbol of the enterprise. Many times due to the environment, materials, technology, cost and other conditions, can only use a set of colors, so we also need to design a set of colors of the standard logo.
4. Visual correction of logo modeling
The visual correction of logo modeling mainly refers to the visual correction of the perspective of the logo and the visual difference of the color.
5. Correspondence between the regulation of logo size and its reduction
Because the frequency of logo use can be very high. For the logo to develop the details, to develop strict regulations to ensure that the logo's complete shape and design concept. In particular, the size of the logo should be specified and reduced.
In order to ensure that the visual perception of the logo remains the same after enlargement and reduction, detailed dimensional regulations must be set for the size of the logo when it is applied. The corresponding variant designs such as modification of the shape of the logo when it is reduced, adjustment of the thickness of the lines, etc., should be made in advance so that the same effect can be maintained even when the logo is reduced in size.
6. Standardization of typeface design
The scope of application of the logo is very wide, in order to fit the design expression of the printing media, for the different ways of printing or the limitations of the printing technology program, need to make a variety of variant design. The variant design of the logo is based on the principle of not compromising the design concept and standard form of the original logo, and has a high degree of flexibility in its application. Generally speaking, there are the following forms of variant design:
A. the expression of line thickness change;
B. the expression of color and black and white;
C. the expression of positive and negative forms;
D. the expression of wireframe hollow body, reticule, lines and so on.
7. Logo and basic elements of the combination of the provisions
The design elements of all the trial unit combination, so that it becomes a systematic operation, available for future application of the design needs. Among them, the combination of logo and company name, brand name and standard word is mostly and most widely used. The combination of basic elements of the system can be applied in accordance with the provisions of the project size, arrangement, location, arrangement of the direction of the analysis, in order to produce the design of the required combination of units on the operation. Such as horizontal rows, straight rows, size, direction and other different forms of combination. The focus of the design is to seek a sense of balance in the composition of the logo and the basic elements, so as to obtain a reasonable proportion and harmonious spatial relations. Signs and basic elements of the combination of location, ask the distance, etc. should be a certain value.