Album is a powerful tool to spread corporate culture by combining pictures and texts. It is precisely because of this that album is deeply loved by enterprises. In the face of increasingly fierce market competition, enterprises begin to pay attention to their corporate image, and excellent corporate picture books can show their own strength, which naturally becomes the first choice for corporate publicity and carries more expectations of enterprises. So now let Juchuang share with you the basic steps of album design.
first, the basic steps of album design
1. Understand the needs of album design in enterprises
First, we must know the nature of album design that enterprises need, the approximate number of pages of album design, the type of paper used, the style of album design, etc. These need to be communicated with customers in advance.
2. Coherence of album design
In the design process, the enterprise album needs to be clear about its content coherence, and it also needs to be a link between the past and the future in design, so that readers can have a good impression and play the role of the enterprise album in this process.
3. Communicate with enterprise customers
In the design process, although the enterprise needs have been made clear at the beginning, it is still necessary to communicate with customers at any time. After all, it is the customers who can make the final choice. Modify it in time during the communication process, and finally let the customer determine the plan.
4. album printing stage
once the customer agrees to make the album, it will begin to enter the production process. In the process of album design, it is necessary to determine the process of album, otherwise the design effect will be far from the printing effect, and the album design will fall short. Company album design _ company brochure template
Nowadays, more and more enterprises begin to pay attention to the design of corporate brochures, but the brochures designed by each enterprise also have their own points. However, there are many problems in the brochures designed by many enterprises, either blindly exaggerating corporate brands or designing them too casually. So what are the specific characteristics of corporate brochures?
1. Publicity must be accurate and true
Like print advertisements, corporate brochures belong to the scope of artistic design, and they must be expressed through vivid and abstract art of images, and they all have certain forms of expression. In advertising works, real, touching and vivid artistic images of products are created to attract consumers and accept the theme of advertising, so as to achieve the purpose of accurately introducing goods and promoting sales. At the same time, the brochure can also be accompanied by samples of advertising products, such as textile fabrics, special paper, decorative materials, washing products, etc., which has more intuitive publicity effect.
Second, the content must be substantial and detailed
Advertising design is highly targeted, usually with certain suggestive slogans, and the expression of cattle-society-first-hair is also active, which can be abstract or figurative, and mainly focuses on mobile groups; However, the expression of album design is relatively less active, mainly figurative, and usually quite satisfactory. Therefore, it pursues the instantaneous visual infection, emphasizing its attention rate and strong visual impact. Brochures, on the other hand, are different from poster advertisements, which can ensure a long-term advertising appeal effect and give consumers room for careful taste of advertisements. Therefore, the brochure should introduce and explain the performance characteristics and usage of the product in detail. At the same time, it can provide photos of products of various types and different angles, working principle drawings, data and charts of scientific experiments, etc., so as to facilitate users' reasonable selection, correct operation and maintenance.
3. Exquisite and elegant printing
Compared with advertisements, brochures have the characteristics of printing, because they are usually bookbound and rich in content, and have the media advantages similar to magazine advertisements, that is, exquisite printing and high intensive reading rate, which is relatively not available in poster advertisements. Therefore, brochures should make full use of the vivid and colorful images of products and services printed by modern advanced printing technology to attract consumers. At the same time, through vivid language and clear expression of advertising copy, the brochure can effectively convey advertising information, convince consumers and leave a deep impression on products and services with the visual advantages of illustration and text.
IV. Brochures that are widely circulated
Usually, they can be published and printed in large quantities, and as a symbolic product of an enterprise, they can be kept inside the enterprise, without providing a basis for the development of the enterprise in the future, and even can be mailed to an affiliate or sent to users with the goods. Or distribute it to the audience through product fairs and trade fairs, so that the information of advertising products or services is widely circulated. Because the brochure is small, it is easy to mail and carry. At the same time, some samples can also be kept as technical data for a long time.
in the process of designing enterprise brochures, enterprise designers must first think about the purpose of design, and ultimately for the benefit of enterprises. Therefore, the above problems must be fully considered in the design process. In addition, designers must add their own design features in the design process to be more distinctive. How to make a complete album design
Zhonghui Design (a professional brochure design company) Answer:
Album design is a combination of art and skill to present forms through various elements such as images, characters and page structure. The following is a complete album design process:
1. Determine the theme and target audience: Before designing the album, you need to define the theme and target audience. The theme may be brand promotion, product introduction, corporate culture promotion, etc., while the target audience will affect the whole design scheme, thus determining the story narrative mode, color style and page layout.
2. Make a rough plan and draft sketch: You can draw a rough sketch by hand or with the help of software. Setting the initial color and interface image according to the preference of the target audience, planning the layout of the catalogue, chapters and content design, and adjusting the color matching of the core part to extract clearly can make users understand the connotation of attraction, brand image and sales information more intuitively and accurately.
3. corresponding Photoshop and Illustrator processing: after completing the first draft, you need to import all the contents into related software for production and typesetting. The editing of photos and illustrations also needs patience and skill, and the primary and secondary key points should be coordinated to enhance the aesthetic feeling of the album.
4. Organize the page structure and design elements: choose the appropriate font to ensure that the text and images are aligned. Highlight key information and make the whole page more readable.
5. Complete the album design and review it: After completing the album design, it is necessary to review it internally to ensure consistency and grammatical accuracy, and check the accuracy and comprehensiveness of the content quality.
6. printing and production: the last step is to turn the design into actual products. You can print to a professional manufacturer, or you can use a printer to make it yourself. It should be noted that production quality support and operation should be strictly in accordance with national safety standards.
In short, a complete album design not only needs to be beautiful and attractive, but also needs to meet the needs of target users, master basic skills such as alternative schemes, colors, typesetting and file formats, and comply with application scenarios and template specifications, so as to create an easy-to-understand, attractive and valuable media publicity material that can be widely manipulated and accepted.
Zhonghui Design Original Brochure Design Works
The above are the contents provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company, hoping to help you.