August 22, the Three Gorges Dam tourist area resumed opening.
This marks the return of the Three Gorges Dam tourism to the right track again after withstanding the test of the mutated strain of Delta; it also marks the return of the "Two Dams and One Gorge" tourism as an important business of Hubei Three Gorges Tourism Group Co. (hereinafter referred to as "Three Gorges Tourism" 002627.SZ), embarked on a new development journey.
On August 2, Three Gorges Tourism just completed the name change procedure, from the previous Yichang Jiaotong formally changed its name to Three Gorges Tourism, aimed at switching the development of the track to the tourism industry to the full transformation, to provide more consumers with tourism products supply and services. This is also a concrete manifestation of the corporate responsibility of Three Gorges Travel in the new era of fulfillment of the "benefit of people's livelihood, dedication to the community".
The height of the enterprise development is not only reflected in the strength and scale of the enterprise, but also in the practice of social responsibility. As a state-owned listed company, Three Gorges Tours has creatively combined the promotion of corporate growth with the fulfillment of social responsibility, and has come out of a new path of "better fulfillment of social responsibility to help enterprises achieve higher quality development", which has become a role model in the industry.
The pillar of the people's livelihood
The predecessor of Three Gorges Tourism, Yichang Jiaotong Transportation, was founded in August 1998 as a first-class enterprise of China's road passenger transportation, and was listed on the Shenzhen Stock Exchange in November 2011 as the first listed company in the road transportation industry in Hubei Province. It is the first listed company in the road transportation industry in Hubei Province.
The core business of Three Gorges Tourism consists of two main segments, namely, comprehensive transportation service business and comprehensive tourism service business. The first is the comprehensive transportation service business, and the second is the comprehensive tourism service business. The comprehensive transportation service business covers passenger travel service, passenger car 4S service, vehicle extension service, road passenger transportation, high-speed passenger transportation on the Yangtze River water, and automobile passenger station, port station service, etc. It is an important carrier for Three Gorges Tourism to undertake the function of state-owned enterprises.
Three Gorges Tourism has a long history of passenger service, with its predecessor dating back to the Yichang bus station in 1935. After the founding of New China, the company has changed its name several times and expanded its business, but it has always been committed to the main business of passenger transportation, and has always been committed to the nature of the service.
At present, the passenger transportation services of Three Gorges Tourism mainly include road passenger transportation, bus terminal station services, cab passenger transportation and so on.
Road passenger transportation refers to the road passenger transportation activities of a commercial nature, including direct passenger transportation and ordinary passenger transportation, after obtaining the right to operate passenger transportation routes approved by the competent traffic department, and the operating buses provide services for the public in accordance with the fixed routes, time, stations and frequency, including direct passenger transportation and ordinary passenger transportation. As of June 2021, Three Gorges Tourism had 805 road shuttle passenger vehicles (of which 524 were operated by public buses and 281 were operated by responsible vehicles). 10 intercity buses were operated in Yichang and Jingzhou regions, realizing the construction of intercity bus network in the city area. The annual reduction of traveling cost is 100 million yuan. On the basis of road shuttle passenger transportation, the company also operates extra bus passenger transportation according to the actual passenger flow, and constantly meet the travel needs of passengers.
Passenger station operation is an important part of the Three Gorges Tourism passenger business, is to carry out the road, waterway passenger business pivot and rely on. Passenger station business operation in addition to the company's own operating vehicles to provide station services, and at the same time for other enterprises with the right to operate road transportation operating vehicles, providing passenger agency, security services, cleaning and washing, parking, station and other services for the general public to take the public **** transportation to provide convenience. By June 2021, the Three Gorges Tourism belongs to 11 passenger stations above the third level, including two first-class stations and three second-class stations.
Taxi passenger transport business refers to the cab business operated in accordance with the law after obtaining the right to license the cab transport operation from the transportation authority. Three Gorges Tourism carries out the cab business by adopting the business model of contracting operation mainly and bus operation as a supplement. Until June 2021, the Three Gorges Tourism cab operation business in the contracting operation of 547 vehicles, bus operation of 15 units.
Whether it's road shuttle passenger transportation, passenger station station service or cab passenger transportation, all have the attributes of people's livelihood, for the millions of urban and rural residents of the travel provided by the convenience. Since then, the Three Gorges Tourism adheres to the core values of "convergence and integration, movement eternal", actively fulfills the social responsibility of state-owned enterprises, fully demonstrates the role of state-owned enterprises, and provides the majority of passengers with "safe, high-quality, comfortable, convenient" travel services, creating a passenger transport industry, the industry benchmark. It has created an industry benchmark for passenger transportation industry to grow against the trend. Since 2005, Three Gorges Tourism has been ranked as one of the "Top 100 Honest Enterprises in China's Road Transportation" for 17 consecutive years, and ranked 10th in 2021.
The center of gravity in emergencies
As the most reliable force of the party and the country, state-owned enterprises must be able to charge, hold up, and win at critical moments when the party and the people need them.
The outbreak of the epidemic in early 2020, the Three Gorges Tourism in the very period of time to take up the responsibility of the very key moment to play a key force, in the epidemic prevention and control of the blockade war against the march, for the Yichang and even the Hubei to seize the epidemic prevention and control and economic and social development "double victory" contributed to the strength.
"There are no heroes in the world who fall from the sky, only the mortals who step forward. As long as we are in the same boat through thick and thin, fighting side by side, we can construct a strong defense line of epidemic prevention and control." Recalling the scene of the epidemic a year ago, the Three Gorges Tourism Logistics Development Division deputy secretary of the party branch, general manager Yan Dongxin is still full of emotion.
January 24, 2020, Yichang city public **** transportation completely stopped. Yan Dongxin, then deputy general manager of the Three Gorges Tourism Tourism Development Division (in charge of vehicle security), has been fighting on the front line of the fight against the epidemic.
February 10th night more than 10:00, Yan Dongxin suddenly received a notice immediately rushed to the municipal government meeting. The first time I saw this was when I was in the middle of a long journey, and it was the first time I was in the middle of a long journey, and it was the first time I was in the middle of a long journey, and it was the first time I was in the middle of a long journey, and it was the first time I was in the middle of a long journey, and it was the only time I saw this.
"Despite the virus, but as a state-owned enterprise, the more difficult time the more to the front." After receiving the task, Yan Dongxin immediately discussed the docking program with the company's leadership, and overnight with several veteran drivers to the counterpart of the three hospitals in Yichang City to familiarize themselves with the environment, "It is necessary to determine in advance the best program for parking, turnaround, get on and off the bus, and never fall off the chain in the transportation security."
The next day, by Yan Dongxin responsible for the members of the commuter protection group, the first batch of Fujian aid to EJK medical team members and material luggage received the designated hotel. The first time I saw this, I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey.
"I'm involved, I'm proud!" said Yan Dongxin. Yan Dongxin said, Fujian aid medical team in the front line for us "life", as a Yichang people, as a Yichang state-owned enterprises employees, we must stand out, do their strongest backing.
In September 2020, Yan Dongxin was honored to be named "Advanced Individual in Fighting the New Crown Pneumonia Epidemic in Yichang City". In fact, the story of Yan Dongxin's fight against the epidemic is just a microcosm of Three Gorges Tourism's fulfillment of its social responsibility.
After the epidemic, the Three Gorges Tourism actively involved in the prevention and control of the epidemic, the resumption of production, poverty alleviation and other work, to fulfill the responsibility of the state-owned enterprises to bear -
The formation of the epidemic prevention and control of emergency transportation security team, including two cruise ships, large buses 60, 20 small and medium-sized vehicles, 50 cabs, the establishment of a cab volunteer service fleet and designated hospitals and medical care pick-up and delivery of special classes, to ensure that the commute;
service city's industrial, mining and commercial enterprises and all levels of epidemic prevention and control of the command of the transportation of materials and commodities loading and unloading work, to complete the emergency support task of 377.24 tons of Guangxi love fruits and vegetables handling and 39,979 tons of epidemic prevention and control of the material transport tasks.
Strengthening prevention and control to ensure the return of workers to work and travel, the opening of the "point to point, one-stop" chartered bus service, issued 1,064 chartered buses for the return of workers, transporting more than 20,000 people back to work, and making a positive contribution to the revitalization of the economy of Yichang City;
Full implementation of the relevant documents to the tenant company's property, and the implementation of the "one stop" service. Relevant documents, the tenant company property and eligible commercial tenants in the policy within the scope of rent reduction, 2020 rent reduction of 30,282,800 yuan;
In-depth promotion of poverty alleviation, in 2020, continue to provide 150,000 yuan of industrial support funds for counterparts to help Wufeng Hongqiping village, Hongqiping village successfully out of poverty.
Practitioner of green development
In the view of some people, the social responsibility of enterprises is to serve the people's livelihood, or in the front of the disaster to stand up, but in the view of the chairman of the Three Gorges Tourism, Yin Jun, the state-owned enterprises to assume social responsibility should also have a higher pursuit of that is in the business activities of their own. The company is also engaged in its own business activities at the same time, there should be a larger mind, a more long-term vision, for the welfare of more people.
According to Yin Jun, the 14th Five-Year Plan is the key period for China's economic and social development to make a comprehensive green transformation and realize a quantitative to qualitative improvement in the quality of the ecological environment, and it is also the key period for enterprises to accelerate the adjustment of their industrial structure and promote the transformation and upgrading of their traditional industries, especially in the "Carbon Peak, Carbon Neutral, Carbon Positive, Carbon Positive" period. Under the background of "Carbon Peak and Carbon Neutral", state-owned enterprises should take greater responsibility and realize greater action on green development.
As a listed company with transportation as its main business, how can Three Gorges Travel realize "transformation and upgrading, green development"?
This can be seen in a July 20 announcement from Three Gorges Tourism.
This is a Three Gorges Tourism non-public stock offering announcement. The announcement shows that the Three Gorges Tourism has completed 816 million yuan, 170 million shares of non-public share issuance plan, the new shares listed on July 20th. The proceeds will be used for the "two dams and one gorge" new cruise ship tourism capacity supplementation project, the Yangtze River Three Gorges inter-provincial vacation cruise ship tourism project and supplementary working capital projects.
One is the Three Gorges Capital Holding Limited Liability Company (hereinafter referred to as "Three Gorges Capital"), was allocated 41,753,700 shares, the amount of about 200 million yuan; the other is the Tongcheng Network Technology Co. (hereinafter referred to as "Tongcheng Tourism"), which was allotted 31,315,200 shares, amounting to about 150 million yuan. After the issuance, Three Gorges Capital and Tongcheng Tourism became the second and third largest shareholder of Three Gorges Tourism.
The non-public stock offering also opened the curtain on the transformation and development of Three Gorges Tourism.
Publicly available information shows that Three Gorges Capital is a subsidiary of China Three Gorges Group Corporation, a clean energy investment company focusing on clean energy and fostering new dynamics in the field of clean energy. The company is also a leader in online leisure travel.
Whether it's the passenger business or the tourism business, the root of Three Gorges tourism is still passenger transportation. The traditional fuel oil car ship, there is air pollution, noise pollution and other problems, in order to reduce carbon emissions, enhance the tourist experience and satisfaction, the Three Gorges Tourism is with the Yangtze River Power Co. to build a new energy pure electric sightseeing cruise, has been completed in June this year the hull construction, into the outfitting stage, planned for December 2021 test flights.
Yin Jun introduced the cruise ship passenger capacity of 1,300 people, a single charge can range 100 kilometers, zero emissions, zero noise, zero pollution, is currently the world's design and construction of the battery capacity of the largest, the most passengers, the highest level of intelligence of the pure electric cruise ship. In the future, the company to build a new type of luxury cruise ship in addition to providing traditional sightseeing and leisure services, but also has an immersive experience, script killing, e-sports and other new recreational projects, to bring visitors a new experience.
At the same time, the new purchases of attractions through the tour bus are new energy vehicles. At present, the proportion of new energy vehicles in the Three Gorges Tourism tour buses is 60%, and the proportion will continue to increase in the future.
"We will be through this green, experience a stronger sense of technology more dazzling tourism integrated services, will be the strange and dangerous beautiful canyon scenery and the profound Three Gorges culture beads into a chain, will be selling water, selling culture, selling products, selling experience organic combination, so that the green mountains really into the gold silver mountain, to accelerate the construction of the world's famous city of tourism. " Yin Jun said, the company renamed the Three Gorges Tourism, is the hope that the quality of passenger service and tourism products to tell the story of the Three Gorges, interpretation of the Yangtze River Legend, in helping Hubei to achieve high-quality development of the new journey to show the state-owned enterprises to bear.
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