Competitive analysis: The purpose of writing a competitive analysis is to let investors know the players in the existing market, so that they can have a sense of the situation, and then have confidence in your project - so what should be reflected here is that you Advantages of the project.
It is necessary to provide information including competitor analysis and differential advantages. We must always reflect that what others don’t have, I have, what others have, I have excellence, and what others have, I have essence.
Investors want to know: How many companies are doing this? What are the details of the industry and market? Why is now the right time to jump in?
For example:
Mobile medical application business plan template
Competitive product analysis
There are still many related fields in the market Relatively blank, our main competitor
AA Medical: AA Medical Office Tencent Innovation Competition winning entry, earlier than us, with more users
CC Doctor: Provides human-machine intelligence We use big data to judge diseases and provide treatment plans
Competitive advantages
Our mechanism is similar to AA Medical. Both provide online medical consultation. Compared with AA Medical, we have established Patients’ circle of friends uses emotions to retain users. Moreover, we have added an online hospital appointment function, which brings more convenience to patients, more powerful functions, and a wider audience. Compared with CC doctors, our medical mechanism is more humane. Disease judgment is relatively complex, and human judgment is more accurate than machine judgment.