Do you know what is SWOT analysis model?
I. What is SWOT analysis matrix?
SWOT analysis model (also known as TOWS analysis) that is, the posture analysis method, by the United States of America University of San Francisco management professor Werik in the early 1980s, the collection of information from the enterprise internal and external, analyze the market environment, competitors, the development of business strategy.
1.SW (Internal Environment Analysis)
Strength
Competitive advantage refers to a brand's ability to outperform its competitors, or something unique to the brand that improves its competitiveness.
Competitive disadvantage (Weakness)
Competitive disadvantage is something that a brand does not do well or does not do well compared to its competitors, thus putting itself at a disadvantage compared to its competitors.
2. OT (External Environment Analysis)
Opportunity
Environmental opportunity is a major factor affecting the company's strategy, the company's proprietors should recognize and fully grasp each opportunity, evaluate each opportunity to bring growth and column and profit space.
Threats
Environmental threats refer to the challenges posed by an unfavorable trend in the environment, which will lead to a weakening of the company's competitive position if decisive strategic actions are not taken.
II. What is strengths and weaknesses analysis?
It refers to those internal factors that a company usually has control over, such as the organization's mission, financial resources, technological resources, research and development capabilities, organizational culture, human resources, product characteristics, marketing resources, etc.
Factors of the brand's external environment
Weaknesses
1. What can't be done?
2. What technology is lacking?
3. What do others have that is better than us?
4. What kind of customers can't be satisfied?
5. What has failed us recently?
Opportunity
1. What opportunities are there for us?
2. What skills can we learn?
3. What new services can be offered?
4. What new customers can we attract?
5. How can I be different?
6. Where will the brand be in 5-10 years?
Brand Internal Environmental Factors
Strengths
1. What is it good at?
2. What can you do that others can't?
3. What new technology is available at the terminal?
4. What is different from others?
5. Why do customers come?
6. What made it successful recently?
Threats
1. How has the market changed recently?
2. What have competitors been doing recently?
3. Has it failed to keep up with the changing needs of customers?
4. Is the political and economic environment hurting the terminal?
5. What is threatening the terminal's survival?
Three, SWOT internal and external analysis
1. Internal environment analysis
Strengths (Strength)
Q - quality.
C - Cost/Price.
D - throughput/efficiency/turnover power.
D - Product development/technology.
M - talent/materials/methodology/data.
S - sales/service.
Weakness
Q - Quality.
C - Cost/Price.
D - Production/efficiency/dealing power.
D - Product development/technology.
M - talent/materials/methodology/data.
S - sales/service.
2. External Environment Analysis
Opportunity
P--Politics/Law/Policy.
E--Economy.
S - Socio-cultural/market.
T - Technology.
Threats
P - political/legal/policy.
E - Economic.
S - Socio-cultural/market.
T - Technology.
Four, Q, C, D, M, S analysis method
1.Q/Quality
Safety, stability, reliability, aesthetics, applicability, durability, economy, etc. of commodity quality.
2.C/Cost (Price)
Production cost, selling cost, service cost, etc. and selling price (profitability of goods) for the same goods
3.D/Yield, Efficiency, Turnover
Total production volume, production capacity (CT), overall efficiency, per capita production, per capita value added, delivery on time by volume.
4.D/Product Technology
New product design and development capabilities, development cycle, patented technology, proprietary technology, technological innovation capabilities, and so on.
5.M/people/materials/law
Talent: experienced sales, management personnel, team.
Equipment: High-efficiency production lines, modern high-precision production equipment.
Materials: excellent supply chain, stable supply of high quality and low price materials.
Methods: advanced management methods, management system, smooth information.
6.S/Sales/Service
Sales: strong team, rich sales experience and skills, flexible ability to cope with market changes, excellent brand image, brand value and market recognition, good customer relations, loyal consumers.
Service: perfect after-sales service system, high-quality service, satisfied customer base.
V. PEST Analysis
1. P=Policy/Law
Government stability; labor law; trade law; tax policy; economic stimulus package. Industry-specific regulations, etc.
2.E=Economy
Economic cycles; interest/exchange rates; money supply; inflation; unemployment; disposable income; economic environment; costs.
3.S=Social Environment
Strong growth in market demand; competitors in trouble; changes in lifestyles; education levels; consumption patterns/levels; regional characteristics.
4.T=Technology
Major technological breakthroughs; technological barriers; invention and advancement of new technologies; speed of technology diffusion; emergence of substitute technologies.