1, single economy
Refers to the business opportunities brought by single people who attach great importance to the quality of life and advocate high-consumption life. Statistics show that the number of singles in China has exceeded 200 million, and such a huge crowd has spawned a single economic market.
Consumption characteristics:
1. Like novel, novel and special consumer goods and services.
I tend to enjoy service and psychological satisfaction without leaving home.
Entrepreneurial inspiration:
1. Single package, single trip, etc.
2. Dating websites.
3. Pet market, pet products, pet health and beauty services.
4. Single cultural service.
2. Social terrorist economy
More and more young people label themselves as "social phobia". For people who are afraid or unwilling to communicate with others, the consumption scene that emphasizes socialization is too tired and complicated.
Consumption characteristics:
1. A relaxed, free, relatively private and full-service consumption environment.
2. Pay attention to "sense of boundary" and consume independently.
Entrepreneurial inspiration:
1. unmanned hotels and restaurants.
2. Social stratum with high emotional intelligence.
3. Online personality test.
3. Selling Meng economy
It is an economic behavior to satisfy consumers' psychology of pursuing and appreciating Meng through Meng products as the main selling point or value-added point.
Consumption characteristics:
1. Pay attention to the spiritual attributes, comfort and fashion of products.
2. Pay more attention to "cost performance" than "cost performance".
Entrepreneurial inspiration:
1. Cartoon dolls, handmade products with cute things.
2. Characteristic "budding" IP.
3. From mobile phone cases to snack packaging to daily necessities, many products can attract attention with the help of "Meng".
4. New agricultural economy
The new agricultural economy and the wave of live broadcast have made many young people choose to return to their hometowns and sink to the countryside represented by live broadcast e-commerce.
Consumption characteristics:
1. Hometown feelings experience, return to nature, and pay attention to natural health.
2. Local characteristics.
Entrepreneurial inspiration:
1. Live broadcast of agricultural products.
2. Develop and enjoy agriculture.
3. Featured brands such as leisure farms and rural tour guides.
5. Temporary economy
Temporary economy refers to temporary food, that is, food that is about to reach its shelf life. This kind of food is usually sold at a very low price to clear the inventory.
Consumption characteristics:
1. Pay attention to cost performance.
2. "Leak" mentality.
3. High consumer satisfaction.
Entrepreneurial inspiration:
1. Look for sources of goods, processing plants, supermarkets/shops for cooperative distribution.
2. Find online stores and distribute them from media experts.
6. Silver hair economy
Also known as the elderly economy, it refers to economic activities related to the elderly population, such as daily consumption, domestic service, health service, tourism, entertainment and education service.
Consumption characteristics:
1. Have money, security and time to plan your life.
2. Consumption has changed from practicality to enjoyment.
Entrepreneurial inspiration:
1. Medical equipment for the elderly.
2. Care for the elderly.
3. old-age care institutions.
4. Social services for the elderly.
7. Please be economical
It means that consumers please themselves to the greatest extent when shopping. Under the general trend of consumption upgrading, fashionable and unique niche has become an important consumption choice for many young people, and "self-respecting economy" is also a true portrayal of young people paying for "good mood".
Consumption characteristics:
1. Decompress, happy.
2. Social interests, focusing on personal preferences.
Entrepreneurial inspiration:
1. Ugly Things.
2. Good things for decompression, good things for happiness and good things for atmosphere.
8. A healthy economy
In recent years, people pay more and more attention to health problems, especially young people start to exercise, pay attention to physical therapy and buy health care products. Consumer demand will continue to expand from masks to other health fields.
Consumption characteristics:
1. Focus on function and composition, and diversify consumer demand.
2. Chinese medicine began to rise.
Entrepreneurial inspiration:
1. Immune products.
2. Health management related to traditional Chinese medicine and physical therapy.
3. Mental health consultation.