How to do the brochure is as follows:
The first step: brochure design program This can be said to be the core of the design of a corporate brochure where the key points. Therefore, before the production of corporate brochures, it is necessary to clarify that the brochure is the nature of the annual report? Or corporate image book? Is the main purpose of selling products? Or to the senior leadership to see? Or what are the target customer groups?
After the basic needs are determined, for the enterprise situation, competitive advantage and disadvantage analysis, the actual situation of the industry, consumer groups, cultural concepts conveyed to continue in-depth communication, to do a good job of the positioning of the booklet, targeting, and ultimately determine the design style of the booklet. Only to find the positioning, all the work can be centered around this positioning in an orderly manner.
The second step: the design of the first draft of the development of a good album design program, the need for professional designers to design, complete the first draft, based on the established program, the need for many adjustments to optimize the design of the album to the expected place of satisfaction. Design link is an important part, want to get satisfactory results, then should work on the details.
The third step: excellence in the first draft on the basis of excellence, corporate brochures require a simple and concise color presentation to ensure that the advertising message is clearly conveyed. The direct display of graphics as the main means of expression. According to the requirements of the advertising theme, with the appropriate background environment to support, so that people look after the feeling of an atmosphere, mood or style.