Private hospital operation director year-end work summary

Private hospital operations director year-end work summary

Private hospital operations director for the year-end work summary is conducive to timely feedback on the work of the problem. The following is my recommended year-end work summary of the director of private hospital operations, I hope you have gained something.

First, private hospitals how to develop:

At present, most people, especially those who do marketing and business planning, they all think that hospitals want to develop long term, should take the road of branding, marketing. branding and marketing. For example, one-to-one marketing, database marketing, tangible marketing, group marketing, niche marketing, chain marketing and so on. The second step should also set up a customer service center, highlighting the differentiation of competition, and do more public service activities, practical for the people to do good things, do practical things, to change the people's view of the hospital. For example, donations, condolences to the elderly, compatriots in disaster areas and so on. It is good to have such a high level of thinking, and this is also worthy of recognition. But I think that these people have overlooked a very important point, this point is also the cause of their never be able to keep pace with the enterprise development of a fatal factor, this factor is: not according to the actual situation of the enterprise to consider the problem, think, do things.

Let's say: there is a hospital is now in a poor social reputation, business has been declining in the status quo, the hospital should not choose to do more public service activities to change the people's view of the hospital? I think it is appropriate to never. Because, the hospital now even? Open the pot? Are problems, but also what to do so many public welfare activities, to engage in those impractical things why? In essence, we invest in hospitals for the fundamental purpose of generating income, in order to make a profit. If you can't get back the cost of running a hospital, what should you take to do public welfare activities? Besides, according to the current needs of the medical market, I don't think there is a need for marketing. What is marketing? Marketing is to stimulate demand, meet demand. And what is the demand of the current medical market? Is the patient to the hospital to see a doctor, the hospital can actually solve the patient's pain problems, this is the most practical needs. The country has not yet reached the kind of medical treatment as? Recreation? The first step in the process is to make sure that you have a good understanding of what is going on in the world.

How to run a good hospital:

I have read a lot of articles about this, planning, and marketing, including their own practical experience. Although involved in the medical industry time is not long, but on how to operate, manage the hospital, I roughly summarized that should do these points:

1, from the advertising and marketing strategy is very practical point is: do not compare with others. Never think that other hospitals are red-hot, do is like a day, the patient more than enough. In fact, the hype is in advance of the hospital's life, time will prove that they will be very painful later, because they go exactly short, frequent, fast road, the hospital was established in a short period of time, but the activities are frequent, to solve the problem of patients and fast, take this road, the hospital? Benefits come fast and die fast? Why do I say this: because the market demand also has a fresh period, if you overdo it, the flood of hype, the market will also be tired. So I think we really want to hype, can only be based on the actual demand of the market and the development of their own hospitals in the specific circumstances (such as internal digestive capacity, technical content, etc.), and then combined with some of the creativity of others, and finally integrated a set of more suitable for their own hospitals to develop a set of advertising and marketing strategy.

2, from the front-line management I think: emphasize the spirit of teamwork (also known as full marketing). Mobilize the enthusiasm of the staff and responsibility, strengthen the quality of medical care on the front line, the supervision of service standards, try to avoid medical disputes, medical accidents, reduce all the events that will have a negative impact on the hospital. This I think is very important, if this piece of management control is good, the life of the hospital will be extended at least 5 years.

3, from the direction of business above I think: men's, gynecology is not potential generation of two important departments, but also the only hospital can bring high efficiency of the two departments, can not be in order to highlight the differentiation of the hospital's competition, and relaxation of the hype of these two departments, which can not be denied no matter which comprehensive hospital. However, we can not just fry men's, gynecology, hospitals want to be more long-lasting, multi-faceted development, I think we should be in the right time to launch some of the more distinctive, practical to solve the patient's pain, can do our hospital's responsibility to the community of departments, such as: anal and intestinal, large general internal, large general surgery and other departments, which not only can play a role in easing the market on the hospital's brand? Positioning? , but also more for the hospital to open up a new avenue of development.

4, from improving the core competitiveness of the hospital above I think: peer did not `, we have to have, peers have we have to fine, peer fine we have to fine. For example: the same medical ethics than the medical style, the same technology than the efficiency, the same quality than the reputation, the same effect than the cost, the same conditions than the convenience, the same quality than satisfaction. Core competitiveness has these characteristics: ? Can't steal? (meaning that it is difficult for others to imitate you),? Can't buy? (refers to the market can not be obtained),? Cannot be dismantled? (meaning that resources and capabilities are complementary),? Cannot be taken away? (refers to the organization of resources),? Can't slip away? (refers to improve the organization's ability to sustain competition).

5, from the administrative management I think: as soon as possible from the family management, but this can not be exempted from the strong, can only let nature take its course, I feel that most of the bosses are now missing around is a kind of can stand on the same front with their own talent, the lack of a more hands-on type of talent, the lack of a can be objectively for the sake of hospitals, the lack of a hospital can be given to the operation of the hospitals to provide a new way of thinking about the talent. The lack of a talent that can objectively think for the hospital, the lack of a talent that can provide new ideas for hospital management. Sometimes if we have these talents around us, our courage and development direction will be significantly improved and clear. People say that a thousand soldiers easy to get a general is hard to find, is the truth, so I think the bosses should now more training, more found with marketing, business management, innovation, professional and technical talent, especially the existing side of these? Royal relatives? To think that can be, hurry up with, training up, not the person before it is too late to give him a position, engage in logistics, management of drugs, do financial can, must not let those who can not? Participate in politics?

6, from the market business above I think: think more can bring patients to the hospital channels on the line, such as referrals (two-way referral, payroll referral), college lectures, units, factories to develop free physical examination business, and so on, it is not necessary to engage in any messy marketing. Because the current management level of our private medical institutions have not been able to reach that height.

Strengthen the connotation of Chinese medicine hospital construction, improve the clinical efficacy of Chinese medicine, give full play to the advantages of the characteristics of Chinese medicine, enhance the capacity of Chinese medicine services, and promote the development of the cause of Chinese medicine, so as to allow the Chinese nation to accumulate thousands of years of cultural treasures to be inherited and carry forward the Chinese medicine hospital to survive the root of Chinese medicine hospitals. The development of Chinese medicine hospitals must follow the intrinsic laws, promote the characteristics of Chinese medicine, give full play to the advantages of specialties, and provide health care services based on Chinese medicine. On the basis of deepening the understanding, we develop the characteristic advantages of traditional Chinese medicine as the focus of hospital construction, in the process of developing hospitals to highlight the characteristics of Chinese medicine in the leading position, to strengthen the awareness of highlighting the characteristics and advantages of traditional Chinese medicine, correct the guiding ideology, clarify the development of ideas, the implementation of the inheritance of traditional Chinese medicine development and innovation measures, and to promote the hospital's healthy and sustainable development. Now the hospital characteristics of Chinese medicine hospital construction work report as follows.

First, the county profile

Located in the central part of the province, the county has a land area of 2,695 square kilometers, jurisdiction over 21 townships, 3 county straight field, population 450,000 people. County area of 10.2 square kilometers, the resident population of nearly 150,000 people. It has successively won the title of ? Provincial Civilized City? and? Provincial Garden City? and other honorary titles. Last year, the county's new rural cooperative participation rate of 96.47%, financial support for rural low-income, rural five guarantees of subsistence objects, preferential benefits all 15,582 people to participate in the new rural cooperative, the annual maximum payment limit was raised to 50,000 yuan, the reimbursement of hospitalization costs within the scope of the policy of 60%, the use of the overall fund rate of 78%. Farmers can choose their own medical treatment at all designated medical institutions, and the one-time reimbursement rate has reached more than 95%. From the county's medical services in recent years, the public health needs show a high growth trend.

Second, the hospital profile

County Hospital is located in the county town of Danyuan North Road, covers an area of 25 acres, the existing building area of more than 16,000 square meters, fixed assets of nearly 90 million yuan, of which about 30 million yuan of medical equipment. The hospital **** has 312 employees, obtaining professional and technical titles above the intermediate level 93 people (including the main, deputy chief physician **** 18 people), under the age of 40 accounted for 52% of the total number of employees. The hospital has a complete set of departments, including emergency medicine, internal medicine, pediatrics, surgery, orthopedics and traumatology, obstetrics and gynecology, anus and intestines, ophthalmology, otolaryngology, otorhinolaryngology, rehabilitation (acupuncture, acupressure, physiotherapy, pain management) and other clinical departments, as well as laboratory, radiology, functional medicine and other medical auxiliary departments. It has advanced equipments such as Siemens spiral CT, CR, Siemens 4D ultrasound, extracorporeal shock wave lithotriptor, German ballistic lithotriptor, vaporization electrocautery machine, German Wolf laparoscope and so on. Over the years, the business income in the province's county-level hospitals ranked first, has won the national health system advanced collectives, the province's advanced collectives in traditional Chinese medicine work, provincial civilized units, the provincial health system, such as the construction of advanced units and other honors. 2010 1?December total number of visits to 176,519, an increase of 18,076, of which the number of outpatient and emergency room 167,341, the number of hospitalized patients was 9,442, the number of patients was 9,442. The number of hospitalized patients was 9442, hospitalized surgical patients 2210; the hospital's total business income of 43.77 million yuan, an increase of 38%, a record high, 1-10 months of this year's annual business income of 51.1 million yuan, is expected to be up to 60 million yuan of annual business income.

Third, the characteristics of the construction of Chinese medicine hospital

According to the provincial health department of the deployment and arrangements, combined with the actual hospital, we carried out the characteristics of the construction of Chinese medicine hospitals, and formulated and issued the implementation of the activities of the program to ? Carry forward the culture of Chinese medicine, inherit the spirit of national essence, update the concept of service, improve the rules and regulations? As the theme, to take a series of practical and effective measures to ensure the smooth implementation of the work.

20xx year, in the group company and the hospital under the correct leadership of the party and government, medical ethics and medical style of the work of the successful completion of the year's work tasks, at the beginning of the year, according to the group company Xx in the health system to strengthen the construction of medical ethics and medical style of the spirit of the instructions, firmly set up? Saving lives and helping the injured, love and dedication? The concept. Effectively solve the people's strong reflection of the? The problem of difficult to see a doctor and expensive to see a soldier. Problems. The work of medical ethics and medical style and achieved gratifying results, now the hospital's medical ethics and medical style is described as follows.

First, continue to pay close attention to medical ethics education

Ideas are the guide to action, what kind of ideas have what kind of action. The party and government attach great importance to ideological education, the use of "Xx Hospital Newspaper", "Party Office Newsletters", "Medical Ethics Newsletter" as a weapon of thought, and actively promote medical ethics and medical policies and regulations and typical cases; at the same time, issued a document and held a hospital conference to organize the majority of staff to study the "Eight Honors and Eight Shames", to carry out the governance of the special rectification activities of commercial bribery. So that the majority of workers in the ideological establishment of a correct outlook on life, values, honor and shame. According to Lu's instructions to organize the section chiefs and business backbone down the mine to experience the hardships of miners, but also inspired the enthusiasm of the majority of medical staff to serve the miners, at the same time, issued the "Xx Hospital Employee Behavioral Norms" from the behavior of the instrument, speech and demeanor on the standardization of the behavior of the staff. Secondly, the construction of the hospital culture, the formation of the hospital staff *** with the same values, such as the spirit of the hospital is? Saving lives and helping the injured, love and dedication? Hospital service concept is? Patient first, integrity first? Hospital moral philosophy is? Dedication and integrity, love and dedication? At the same time, it also strengthens the construction of clean culture, so as to standardize the moral behavior of medical personnel from the corporate culture; at the same time, each section uses the shift meeting and political study meeting to review and study the "eight prohibitions" issued by the Ministry of Health and the provincial Department of Health issued the "ten prohibitions" and "hospitals of various types of personnel code of medical ethics"; medical ethics and medical ethics office of the newly assigned personnel and interns to carry out a systematic education of medical ethics and medical ethical education, which makes the medical ethics and medical ethical education of the hospital up to 100%. The company's website has been updated with the latest information about the company's services, including its website.

The second, in-depth investigation of the patient's center, to effectively solve the problem of patients urgently need to be resolved.

Investigation and research is the party's tradition of good, no investigation without the right to speak, medical ethics and medical services, only the patient has the most right to speak. To this end, the Office of Medical Ethics monthly organization in-depth ward, outpatient service satisfaction survey of our hospital in the medical, logistical services, medical ethics in the situation of the patient's opinions and suggestions, and with the sections held in the work off the symposium on the patient's reflection of the problem, as well as opinions on the problem of reflecting the book together with the categorization of summary, to be developed to solve the problem of the views or recommendations on the party and governmental joint meeting to be resolved. This has solved many practical problems for patients. For example, for the convenience of infants and children living near the temporary infusion opened a liquid therapy center, hot meals for patients with meals refurbished microwave ovens; for the convenience of patients to restore the exercise of the rear garden, the purchase of fitness equipment; for the convenience of patients to re-set the guide icons, departmental cards; some patients reflect the summer wards have flies and mosquitoes, for the refurbishment of the whole hospital screens; some departments reflect the cold water supply time is short, to extend the water supply time; some patients reflected the summer wards have flies and mosquitoes, for the refurbishment of the hospital screens; some sections reflect the cold water supply time is short, for the extension of the water supply time; for the extension of the water supply time; for the extension of the water supply time. Some patients reflected that the supply of commonly used medicines was sometimes out of stock, for which the Pharmaceutical Affairs Committee held a special meeting to strengthen the planning and procurement of medicines. For this reason, the Pharmaceutical Affairs Committee held a special meeting to strengthen the planning, purchasing and delivery of medicines. The pharmaceutical committee held a special meeting to strengthen the planning, purchasing, and warehousing of medicines to ensure the supply of commonly used medicines and so on. After the majority of staff *** with efforts to make our hospital's three satisfaction rate of 95% or more, closer to the doctor-patient relationship, the patient's praise. This year, 1?10 month hospital *** received 12 banners, thank you letter 12.

Three, pay close attention to today's hot spot of social concern? The red packet? The problem.

In 2001, the hospital was the first in Xx City to introduce the return of? The first time I've ever seen this, I've seen it in my life. The system of rewards and penalties, and in 2006 the system of rewards and penalties was revised, the return of? The medical and nursing staff will be recognized and rewarded at the end of the year, and the staff will be rewarded for asking for and receiving the "red packets". Red Packet In short, we guide and encourage the vast majority of medical staff to maintain high medical ethics on the one hand, and on the other hand, we adopt a strict high-pressure policy on individual medical staff who violate professional ethics. As a result of strengthening the ideological education of the staff and a complete supporting system of rewards and penalties, so that the return? Red packets? In our hospital has become a trend, this year 1?October hospital through the organization *** return? Red packets? 76 people 106 times, amounting to 30,900 yuan, of which returned? Red packets? The most departments are cardiovascular medicine *** 23 people (times) counted 7600 yuan, followed by respiratory medicine *** 23 people (times) counted 4900 yuan; back? Red packets? The most individuals are cardiology director Xx comrades, *** return 7 times totaling 3400 yuan, followed by orthopedics director Xx comrades, *** return 5 times totaling 2700 yuan.

Fourth, it is strictly prohibited to indiscriminate charging, billing, prescribing? Hitchhiking medicine? and drugs to do clinical.

This year, the focus of correcting industry malpractice is still to manage arbitrary charges, and strive to provide quality services to patients. Specific measures are as follows: First, the medical section of the monthly from the social security to understand the charges of each section, found that indiscriminate charging, overbilling, prescribing? The first is that the medical department learns the charging situation of each department from the social security every month, and finds that the department charges indiscriminately, overbills, and prescribes the medicine? The situation requires its department to be corrected immediately; Second, the hospitalization department monthly under each section in accordance with the charges of the second-class hospitals, one by one inspection, unreasonable charges require that it must be adjusted; Third, in order to prevent the drugs to do clinical, for a certain drug suddenly appeared to the amount of unnatural increase in the amount of drugs, or commercial bribery means of distribution of drugs, the immediate cancellation of the distribution of the drug in our hospital. At the same time, according to the "Xx Hospital Medical Ethics Reward and Punishment Measures", for indiscriminate charging, over-billing, prescribing? The hospital will take serious action against those who charge indiscriminately, overbilling, and prescribing drugs by car. will be dealt with seriously. In addition, in order to truly reflect? To truly reflect the hospital spirit of "saving lives and helping the injured, love and dedication", we will take serious measures against some economic and social problems. In addition, in order to truly reflect the spirit of the hospital, we have a number of economic difficulties in the patient to reduce certain medical costs, such as the rehabilitation department of a family is quite difficult to reduce all the medical costs of the patient Wang Liang.

Fifth, vigorously promote? The company's website is a great source of information about the company's products and services, and it's a great source of information about its products and services.

In the hospital staff advocate in the medical treatment, regardless of the rich and poor are treated equally, especially to care for the difficult groups and vulnerable groups, truly reflect the warmth of the socialist family,. Such as our respiratory medicine for respiratory patients specifically hired experts in Beijing health care knowledge lectures, at their own expense printed "asthma prevention and treatment knowledge" manuals given to patients free of charge; Obstetrics and Gynecology admitted a roadside unattended mentally ill pregnant women, they are not afraid of dirty, not afraid of tired, to give it a bath, to buy new clothes, until the successful birth of a child, by the Xx City Social Welfare Institute to take away. After the child was transferred to the pediatrics department, due to the lack of family members, the director of our pediatrics department, Xx, personally bought the child milk powder, bottles, children's clothes, and nurses regularly fed the child, which was reported in Healthy Life News; the cardiovascular internal medicine department rescued an unattended and seriously ill miner, which was reported in Xx Daily News, and so on, and so on. At the same time, as a public hospital, and actively undertake social responsibility, the first six days of this year's New Year's Xx three-way traffic accidents, our hospital regardless of the cost of compensation to actively rescue more than 50 people, the mayor of the city of Xx Xx in person to give us a high evaluation of our hospital, because of our superb medical skills, reasonable fees and good medical ethics, so that our hospital in the surrounding areas of the city of Xx has a high reputation.

Although we have achieved good results in medical ethics, but there are also shortcomings, first, there are still individual shirking patients, indiscriminate recording fees, the phenomenon of the patient's lack of patience; second, the lack of ? Going out and inviting in? Experience exchange with sister hospitals, to explore new ideas for the development of medical ethics; again, medical ethics learning materials are scarce and outdated, can not keep up with the needs of the reform situation, in the future, we must continue to strengthen medical ethics education and rewards and punishments, we must strengthen the brotherhood of hospitals, experience exchange, combined with the spirit of the seventeenth National Congress, to keep up with the direction of the reform and development, so that Xx hospital medical ethics work to a new level.